Augmented Analytics Market Report 2025

This Augmented Analytics market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The augmented analytics market size has grown exponentially in recent years. It will grow from $13.62 billion in 2024 to $16.51 billion in 2025 at a compound annual growth rate (CAGR) of 21.2%. The growth in the historic period can be attributed to focus on automated insights and recommendations, user-centric design and adoption, cloud-based analytics platforms, focus on explainable ai and transparency, need for real-time and contextual insights.

The augmented analytics market size is expected to see exponential growth in the next few years. It will grow to $41.23 billion in 2029 at a compound annual growth rate (CAGR) of 25.7%. The growth in the forecast period can be attributed to continued data complexity and volume, increasing demand for simplified analytics solutions, advancements in ai and machine learning, expansion of self-service analytics. Major trends in the forecast period include convergence of ai and analytics, automated machine learning (AutoML), natural language processing (NLP) advancements, explainable ai (XAI) and transparency, embedded analytics in business applications, predictive and prescriptive analytics adoption.

The growing demand for business intelligence (BI) tools is anticipated to drive the growth of the augmented analytics market. The adoption of BI tools is aimed at facilitating more frequent data-driven decision-making. These tools are utilized by everyone from data scientists to front-line employees, allowing departments and teams to gain insights from data and promoting data democratization across the organization. For example, in January 2024, a report published by Techjury, a US-based software and tech review company, stated that over 33% of large enterprises utilized business intelligence (BI) for decision-making in 2023. Companies that adopted data analytics made decisions five times faster, and the BI market is projected to reach $33.3 billion by 2025. Additionally, more than 67% of organizations had embraced BI by 2020, with 70% of professionals considering data discovery crucial. Therefore, the increasing demand for the adoption of business intelligence (BI) tools is driving the growth of the augmented analytics market.

Digital transformation across various industries is projected to boost the growth of the augmented analytics market. Digital transformation involves utilizing digital technologies to bring about significant changes in different facets of an organization, business, or society to enhance efficiency, effectiveness, and competitiveness. Augmented analytics capitalizes on advanced technologies such as artificial intelligence and machine learning to fully leverage the vast amounts of data generated by digital transformation. It provides automated data preparation, insight generation, and natural language processing capabilities, enabling businesses to make better-informed decisions, identify trends, and extract valuable insights from their data. For example, in August 2024, a report from MultiQoS, an India-based software development company, projected global spending to reach 3 trillion U.S. dollars, highlighting the impact of digital transformation, with estimates indicating it will grow to 4 trillion U.S. dollars by 2026, up from just under 4 trillion U.S. dollars currently. Therefore, digital transformation across industries is a key driver of growth for the augmented analytics market.

Technological advancements are a prominent factor contributing to the growth of the augmented analytics market. Major players in this market focus on developing innovative products to gain a competitive edge. For example, in April 2022, Smarten, an India-based company specializing in augmented analytics, introduced sentiment analysis features and functionality to its advanced augmented analytics solution. This enhancement equips businesses with tools to understand stakeholders' and customers' sentiments, enabling organizations to improve their products and services based on this insightful analysis.

Major companies are strategically forming partnerships and collaborations with start-ups and mid-sized firms in the augmented analytics market to expand their product and service offerings. These strategic alliances and partnership agreements enable companies to enhance their existing product portfolio and extend their geographical reach. For example, in July 2024, HGXR Enterprise Technology, a Germany-based provider of virtual reality (VR) training and simulation solutions for businesses, announced a four-year partnership with the German Army in collaboration with Wehrtechnische Dienststelle 91 (WTD 91) through its training and simulation division, HGXR. This partnership aims to transform XR training by incorporating advanced artificial intelligence (AI) technologies, including the creation of autonomous AI modules to assist personnel in the field. The initiative focuses on improving training effectiveness and realism while optimizing human resource utilization through the integration of sophisticated AI solutions.

In July 2022, SAP SE, a Germany-based software company, acquired Askdata for an undisclosed sum. This acquisition was intended to bolster SAP's capabilities in AI-driven natural language searches, thereby enhancing the analytics experience for its customers. With this integration, Askdata’s intellectual property will be incorporated into the SAP Business Technology Platform, contributing to a next-generation lightweight analytics experience for users of SAP Analytics Cloud and improving various line-of-business applications. Askdata, a US-based company, specializes in augmented analytics, artificial intelligence, search-driven analytics, and natural language processing.

Major companies operating in the augmented analytics market include Salesforce, Inc., SAP SE, The International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Tableau Software, MicroStrategy Incorporated, SAS Institute Inc., QlikTech International AB, TIBCO Software India Pvt. Ltd, Sisense Ltd., Cloud Software Group, Inc., Yellowfin, ThoughtSpot Inc., Domo, Inc., Alation, Inc., Tamr, Paxata, Attivio, Arcadia Solutions, LLC, Squirro AG, GoodData Corporation, Looker Data Sciences, Inc., Alteryx, Board International S. A, Logi Analytics, Inc., Pyramid Analytics, Birst, Inc., Datorama, Panorama Software Ltd., DataRobot, Inc., RapidMiner, Inc., BIME Analytics.

Augmented analytics involves the application of technologies like AI and machine learning to enhance human curiosity and streamline the preparation, analysis, and visualization of data for business users. This approach allows users to discover insights more rapidly by interacting with their data, while algorithms suggest contextually relevant insights. Augmented analytics plays a crucial role in automating the development, management, and deployment of data science, machine learning, and artificial intelligence models, augmenting the capabilities of experts and data scientists.

The main components of augmented analytics include software and services. The software comprises advanced analytics applications, such as artificial intelligence, offering advanced insights into business performance and market conditions to inform decision-making and strategy. Augmented analytics is deployed through on-premises and cloud solutions. The services associated with augmented analytics include training and consulting, deployment and integration, and support and maintenance, catering to the needs of both large enterprises and small and medium-sized enterprises (SMEs). Verticals leveraging augmented analytics span banking, financial services, and insurance (BFSI), telecom and IT, retail and consumer goods, healthcare and life sciences, and other industries.

The augmented analytics market research report is one of a series of new reports that provides augmented analytics market statistics, including augmented analytics industry global market size, regional shares, competitors with a augmented analytics market share, detailed augmented analytics market segments, market trends and opportunities, and any further data you may need to thrive in the augmented analytics industry. This augmented analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the augmented analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the augmented analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the augmented analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The augmented analytics market includes revenues earned by entities by providing tools and solutions that make it simpler for company users and executives to discover relevant information. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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