Interactive Display Global Market Report 2024

An interactive display refers to a mounted device incorporating a multi-touch panel and an embedded operating system, enabling users to directly access, collaborate with, and interact with the data displayed on LCD screens using fingers or styluses. The computing power of these devices allows users to deliver dynamic visual presentations and control on-screen data through digital touchscreen interactions, eliminating the need for external PCs.

The primary product types of interactive displays encompass interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. An interactive kiosk serves as a computer terminal with specialized hardware and software, offering access to information and applications for communication, commerce, entertainment, or education. Various panels utilized in interactive displays include flat, flexible, and transparent options. The technology employed in these displays spans LCD, LED, OLED, and other technologies. Verticals making use of interactive displays include retail and hospitality, BFSI, industrial, healthcare, corporate and government sectors, transportation, education, sports, and entertainment.

The interactive display market research report is one of a series of new reports that provides interactive display market statistics, including interactive display industry global market size, regional shares, competitors with an interactive display market share, detailed interactive display market segments, market trends and opportunities, and any further data you may need to thrive in the interactive display industry. This interactive display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The interactive display market size has grown strongly in recent years. It will grow from $16.1 billion in 2023 to $17.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The expansion observed in the historical period can be attributed to the surge in e-commerce and virtual shopping experiences, the widespread adoption of interactive displays in healthcare, entertainment, and gaming applications, an increasing demand in corporate and business settings, as well as the growing popularity of these displays in the retail and hospitality sectors.

The interactive display market size is expected to see strong growth in the next few years. It will grow to $24.86 billion in 2028 at a compound annual growth rate (CAGR) of 9.3%. The anticipated growth in the forecast period can be attributed to global economic and geopolitical factors, enhancements in security and robustness, the adoption of hybrid and federated learning approaches, expansion into new industry verticals, an increasing adoption of interactive displays in healthcare, considerations for environmental sustainability and solutions, a growing emphasis on customization and personalization, the global expansion of smart cities initiatives, and an increased demand for digital learning solutions. Major trends expected during this forecast period include the rise of hybrid work environments, the prominence of touchless and gesture-based interaction, improvements in collaboration features, innovations in digital signage, the development of flexible and modular display solutions, and the continued evolution of smart cities initiatives.

The interactive display market is poised for growth due to the increasing demand for gamification. Gamification involves integrating game concepts into non-game environments to enhance engagement, productivity, and sales. As the demand for gamification rises, there is a substantial need for interactive displays to implement these mechanisms successfully. In 2021, the global gaming population reached close to 2.8 billion, representing over 25% of the global population, according to data from Broadband Search, a US-based online database of internet and TV providers. With firms adopting gamification to boost sales and enhance staff productivity and creativity, the surge in gamification demand is expected to drive the growth of the interactive display market.

The interactive display market is expected to be propelled by the rapid growth of the e-commerce industry. E-commerce, the online buying and selling of goods and services, extensively utilizes interactive displays as tools to enhance user experience on online platforms. The Indian Brand Equity Foundation (IBEF) forecasts that India's e-commerce market will grow to USD 111 billion by 2024 and USD 200 billion by 2026. This substantial growth in the e-commerce sector is a significant factor driving the demand and innovation in the interactive display market.

Technological advancement stands out as a notable trend in the interactive display market. The integration of advanced technologies, such as in-cell touch technology, has resulted in lighter displays with higher brightness compared to LCD technology displays. These technologically advanced interactive displays offer ergonomic designs, multi controls and connectivity, and clear panels to maximize productivity. ViewSonic, a US-based electronics company, exemplifies this trend with the launch of the ViewBoard 52 Series in July 2022. This series features inbuilt multimedia systems, front-facing speakers, subwoofers, and various connectivity options, catering specifically to educational needs.

Touchless displays have become a focal point for major players in the interactive display market, aiming to gain a competitive edge. Touchless interactive displays enable user interaction without physical contact, utilizing technologies such as gestures, voice commands, or proximity sensors. Samsung Electronics Canada and iNUI Studio launched the AirxTouch Series 3 in February 2022, a touchless interactive kiosk solution that combines digital signage with Air Touch optical sensors, allowing users to interact without physically touching the screen.

In October 2023, Crystal Display Systems, a UK-based interactive display manufacturer, acquired Craft Data for an undisclosed amount. The acquisition emphasizes CDS's commitment to growth and providing top-notch solutions, ensuring a smooth transition for Craft Data's suppliers and customers. Craft Data Limited, a UK-based company offering interactive displays, is now part of Crystal Display Systems.

Major companies operating in the in the interactive display market report are Samsung Display Co. Ltd., NEC Display Solutions Ltd., LG Display Co. Ltd., Leyard Optoelectronic, Sharp Corporation, Planar Systems Inc., Panasonic Holdings Corporation, ViewSonic Corporation, Elo Touch Solutions Inc., BenQ Corporation, Meridian Kiosks, Promethean Limited, Box Light corporation, eyefactive GmbH, HORIZON DISPLAY INC., IDEUM, Marvel Technology (China) Co. Ltd, MMT GmbH & Co. KG., Cisco Systems Inc., Hitachi Ltd., TableConnect, Sensory Inc., Microsoft Corporation, Qualcomm Incorporated, Micron Technology, Epson America Inc., Google LLC, Crystal Display Systems Ltd., Cleartouch Interactive Displays, Newline Interactive

North America was the largest region in the interactive display market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the interactive display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The interactive display market consists of sales of resistive touchscreens, capacitive touchscreens, and optical imaging touchscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.