Online Survey Software Market Report 2025

The online survey software market size has grown rapidly in recent years. It will grow from $3.48 billion in 2024 to $3.94 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to early Internet adoption, cost efficiency, globalization, rise of e-commerce, data security improvements, mobile device proliferation.

The online survey software market size is expected to see rapid growth in the next few years. It will grow to $7.52 billion in 2029 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to increased data analytics focus, diversification of survey types, user-friendly interfaces, enhanced security measures. Major trends in the forecast period include rapid technological evolution, technological advancements, integration with other tools, mobile responsiveness and accessibility, advanced analytics and reporting.

The growing availability and penetration of the internet are driving the online survey software market. Enhanced internet access can significantly impact key economic sectors such as education, healthcare, energy, and governance. Moreover, the number of surveys conducted online has surged over the past decade, attributed to increased internet penetration and the relatively low cost of web surveys compared to other methods. For example, in October 2023, the GSM Association, a UK-based global industry organization, reported that monthly global mobile data usage per user rose from 8.4 GB in 2021 to 11.3 GB in 2022. Therefore, the continued increase in internet penetration and availability is expected to enhance the utilization of online survey software during the forecast period.

The rising demand for virtual learning is expected to fuel the growth of the online survey software market in the future. Virtual learning creates an educational environment where students engage with a digitally-based curriculum and receive instruction from professors through online video or audio lectures. Online survey software plays a vital role in this context by enabling efficient collection of student feedback, assessing the effectiveness of courses, and allowing educators to make data-driven improvements, thereby enhancing the overall quality of the virtual learning experience. For instance, in January 2024, Eurostat, a Luxembourg-based statistical office of the European Union (EU), reported that in 2023, 30% of internet users in the EU aged 16 to 74 participated in an online course or utilized online learning materials, reflecting a 2 percentage point increase from 28% in 2022. Consequently, the growing demand for virtual learning is driving the expansion of the online survey software market.

Advancements in technology are becoming increasingly prominent within the online survey software market. Major players within this sector are strategically focusing on introducing innovative products to gain a competitive advantage and solidify their market positions. Notably, in January 2022, Snap Surveys Ltd., a US-based company, unveiled the Employee Engagement Survey and the Employee Engagement and Enablement Survey. These surveys are pre-designed and ready to deploy, aiming to capture employee perspectives on crucial topics including job satisfaction, managerial efficacy, and organizational values. Customizable for each organization, these surveys offer valuable insights into employee motivation, perceptions of value, and the overall organizational outlook. This initiative reflects a strategic approach to leverage technology for enhancing employee engagement and fostering a deeper understanding of workforce sentiments for organizations utilizing these survey tools.

Key players in the online survey software market are intensifying their efforts towards introducing cutting-edge survey platforms, such as Build with AI, as a means to establish a competitive advantage. Build with AI stands out as a feature leveraging artificial intelligence to aid users in crafting surveys, enhancing question quality, and optimizing survey design to elevate data collection and analysis. A prime illustration unfolded in November 2023 when SurveyMonkey, a US-based survey company, unveiled Build with AI, harnessing OpenAI's GPT technology to automate survey creation. This innovative feature allows users to outline their survey objectives, prompting the AI to generate a tailored survey accordingly. The generated surveys encompass a range of question types including multiple-choice, checkbox, NPS, name, email, address, phone, and open-text questions. Users retain the flexibility to edit the generated survey, refine it with an edited prompt, or explore alternative survey creation methods, ensuring a customizable and user-centric approach to survey design and deployment.

In October 2022, QuestionPro, a US-based software company, acquired SuiteCX for an undisclosed amount. This acquisition aims to develop a comprehensive customer experience (CX) platform by integrating journey mapping, voice of the customer programs, and analytics to enhance customer insights and experience management. SuiteCX, also a US-based software company, specializes in customer experience (CX) management, journey mapping, and analytics.

Major companies operating in the online survey software market include Google LLC, Qualtrics, Zoho Corporation Pvt Ltd., SVMK Inc. (SurveyMonkey), Confirmit AS, Automattic (CrowdSignal), QuestionPro, Typeform S.L., Formstack LLC, SurveySparrow Inc., Alchemer (SurveyGizmo), Rybbon Inc., Qualaroo Inc., Questionnaire, Voxco Insights Platform, Snap Surveys Ltd., SoGoSurvey Inc., Formsite LLC, QuickTapSurvey, AskNicely, Checkbox Survey Inc., SurveyMethods, SurveyNuts, Novi Systems Inc. (Novi Survey), Feedbackify Ltd., Enalyzer, Dobility Inc. (SurveyCTO), Pollfish, Survey Anyplace, SurveyLegend AB, Qwary, Responster, Obsurvey Ltd., WorldAPP.

North America was the largest region in the online survey software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online survey software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online survey software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online survey tools are software applications designed to facilitate the creation, management, and analysis of diverse survey formats directly on users' websites, emails, or dedicated web pages. These tools are tailored to gather feedback or data, providing actionable insights through online channels specifically geared towards collecting information.

Online survey software products primarily fall into two categories such as individual grade and enterprise grade. Enterprise-grade solutions are designed to seamlessly integrate into existing infrastructures with low complexity and offer transparent proxy support. They are deployed either on the cloud or on-premises, catering to organizations across small-scale, medium-sized, and large enterprises. Various pricing models within the online survey software domain include one-time licenses, annual subscriptions, and monthly subscriptions. Industries utilizing these online survey software solutions encompass education, public sector, automotive, airline and travel, BFSI (banking, financial services, and insurance), retail, medical, and media sectors.

The online survey software market research report is one of a series of new reports that provides online survey software market statistics, including online survey software industry global market size, regional shares, competitors with an online survey software market share, detailed online survey software market segments, market trends and opportunities, and any further data you may need to thrive in the online survey software industry. This online survey software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The online survey software market includes revenues earned by entities by identifying critical business opportunities and market trends that are useful in the growth of the business economy. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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