Education and Learning Analytics Market Report 2025

The education and learning analytics market size has grown rapidly in recent years. It will grow from $25.25 billion in 2024 to $29.85 billion in 2025 at a compound annual growth rate (CAGR) of 18.2%. The growth in the historic period can be attributed to increased use of learning management systems (LMS), availability of big data in education, personalized learning initiatives, government initiatives and funding, emphasis on student success and retention.

The education and learning analytics market size is expected to see exponential growth in the next few years. It will grow to $66.03 billion in 2029 at a compound annual growth rate (CAGR) of 22%. The growth in the forecast period can be attributed to cross-platform analytics integration, user-friendly analytics interfaces for educators, integration of learning analytics in corporate training, emphasis on social and emotional learning analytics, integration of learning analytics in k-12 education. Major trends in the forecast period include integration of artificial intelligence (AI), predictive analytics for student success, personalized learning experiences, cross-institutional learning analytics, open educational resources (OER) integration.

Government initiatives in digitalizing the education sector are expected to propel the growth of the education and learning analytics market. The rise in remote learning and consistent student engagement on e-learning platforms during the pandemic has been anticipated to generate huge data, which will open ways to adopt education and learning analytics For instance, in 2022, the government of UAE launched the ‘UAE Digital Economy Strategy’ that aims to double the contribution of the digital economy to the UAE’s GDP from 9. 7% in 2022 to 19. 4% within 10 years. Therefore, demand for education and learning analytics will rise as the prevalence of increasing government initiatives in digitalization rises.

The increase in adoption of online learning is expected to drive the growth of education and learning analytics market. Online learning is a mode of education where instruction and content are delivered over the internet, allowing students to engage in courses and activities remotely. Learning analytics play a pivotal role in providing insights into online learner activities, identifying areas for improvement, and personalizing educational experiences. For instance, in January 2024, according to Eurostat, a Luxembourg-based statistical office of the European Union, in 2023, 30% of EU internet users aged 16 to 74 engaged in online education, up from 28% in 2022. The Netherlands saw the highest participation at 54%, followed by Finland (53%), and Sweden (48%). Therefore, the increase in adoption of online learning is expected to drive the growth of education and learning analytics market.

Technological advancements are a significant trend gaining traction in the education and learning analytics market. Numerous companies within this sector are creating new products and technologies to boost demand for education and learning analytics. For example, in July 2024, Instructure Holdings Inc., a US-based educational technology firm, launched AI-Powered Analytics for Educators, featuring a new product called Intelligent Insights. This initiative is designed for educational institutions, offering self-service analytics capabilities that were previously challenging to access. The product enables educators to assess the effectiveness of their courses by analyzing various data points, promoting continuous improvement in teaching strategies. Additionally, the platform provides insights into the usage of Learning Tools Interoperability (LTI) applications, assisting institutions in managing their resources more efficiently.

Many companies operating in education and learning analytics are developing innovative products, such as personalized products, to cater to the demand. Personalized products include tailored educational tools and resources that leverage data insights to meet individual learner needs and optimize the learning experience. For example, in January 2022, Teevra Edutech Pvt Ltd (SpeEd Labs), an EdTech platform in India, which offers personalized learning with individualized courses to each student, expanded its business across the country using AI-powered tools such as a recommendation engine, analytical dashboard, and personalized improvement plan which would help to bridge the gap between teacher and student. The AI-powered personalized learning addresses the issue of student disengagement in education.

In October 2022, CEV Multimedia, LLC, a US-based company specializing in educational resources and curriculum for Career and Technical Education (CTE) programs, acquired Applied Educational Systems (AES) for an undisclosed sum. This acquisition aims to enhance CEV Multimedia's CTE offerings by expanding its digital curriculum, improving customer service, and increasing its market reach to better support educators and students. Applied Educational Systems (AES) is a US-based provider of digital content for career and technical education designed for K-12 schools and career centers.

Major companies operating in the education and learning analytics market include MicroStrategy Incorporated, TIBCO Software Inc., Oracle Corporation, Alteryx Inc., D2L Corporations, 12twenty, Apex Learning Ltd., Blackboard Inc., BrightBytes Inc., CIVITAS LEARNING INC., Coursera Inc., DreamBox Learning, Duolingo, EdIncites, ILLUMINATE EDUCATION INC., Immersive VR Education, Involvio LLC, Junyo, Knowre, LinkIt, Magic EdTech, McGraw Hill Education, Othot, Overgrad, Panorama Education, Pearson Education, Reading Plus, Realizeit, Udemy Inc.

Education and learning analytics refer to the analysis and collection of data about learners and their environments for understanding and improving learning outcomes that help in encompassing all aspects of an institution's operations and analytics about the learners. Data and analytics are used in schools, colleges, testing organizations, workshops, online courses, and universities to measure the effectiveness of the course and identify patterns to improve student knowledge.

The main analytics type of education and learning analytics is predictive analytics, prescriptive analytics and descriptive analytics. Predictive analytics uses statistics and modeling techniques based on current and historical data to determine future performance and to make predictions outcomes. Predictive analytics are used to determine customer response to promote cross-sell opportunities and purchases. Education and learning analytics are deployed on-premise and cloud-based. By using components software and services. The end-users for education and learning analytics are mostly academics and corporates.

The education and learning analytics market research report is one of a series of new reports that provides education and learning analytics market statistics, including education and learning analytics industry global market size, regional shares, competitors with an education and learning analytics market share, detailed education and learning analytics market segments, market trends and opportunities, and any further data you may need to thrive in the education and learning analytics industry. This education and learning analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the education and learning analytics market in 2024. The regions covered in the education and learning analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the education and learning analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The education and learning analytics market includes revenues earned by entities by analyzing and supporting learning at various levels with data from students and learning environments. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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