Mental Health Apps Market Report 2025

The mental health apps market size has grown rapidly in recent years. It will grow from $7.03 billion in 2024 to $8.03 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to increasing mental health awareness, reducing stigma, global health challenges.

The mental health apps market size is expected to see rapid growth in the next few years. It will grow to $15.95 billion in 2029 at a compound annual growth rate (CAGR) of 18.7%. The growth in the forecast period can be attributed to increasing demand for telehealth services, user empowerment, corporate wellness initiatives. Major trends in the forecast period include personalization and customization, integration of AI and machine learning, teletherapy and remote support, digital therapeutics, data security and privacy compliance.

The rising awareness of mental health and its importance is driving the growth of the mental health apps market. Increased openness by sports personalities and celebrities has helped to reduce stigma and promote awareness about mental well-being worldwide. This shift has encouraged individuals to seek various recovery tools, including mental health apps, therapy sessions, and self-help resources. For example, in September 2024, MentalHealth.com, a US-based mental health service provider, conducted a survey among U.S. respondents on mental health awareness and stigma. The survey found that 63% of people aged 18 to 24 reported at least some knowledge of mental illness, compared to 48% of respondents aged 55 and older. Therefore, the growing awareness and de-stigmatization of mental health issues are key factors driving the mental health app market forward.

The widespread adoption of smartphones is expected to drive the growth of the mental health apps market in the coming years. A smartphone is a mobile device that combines cellular phone functionality with features found in computers and other electronic devices, offering capabilities such as telephony, internet browsing, email, multimedia playback, camera functionality, and a variety of software applications (apps). The proliferation of smartphones increases accessibility to mental health apps, encouraging greater usage and support for mental well-being. For example, in November 2022, the International Telecommunication Union, a United Nations department based in Switzerland that oversees various technology and communication matters, reported that 73% of people aged 10 and above had access to a smartphone, which is 7% more than the proportion of the general population with internet access. Therefore, the widespread use of smartphones is a key driver of the mental health apps market.

Major companies in the mental health apps market are focusing on innovative technologies such as digital health platforms, artificial intelligence for tailored recommendations, teletherapy solutions for remote consultations, and data analytics to monitor user engagement and outcomes. These advancements aim to enhance user experience and improve mental health support. Digital health platforms are technology-driven systems that deliver healthcare services and information through digital channels, thereby increasing patient engagement and access to care. For instance, in September 2024, Magellan Health Inc., a US-based managed care organization, launched the Teen Mental Wellbeing app. This app is a digital platform created to support the mental and emotional health of teenagers and young adults aged 13 to 22. It features evidence-based tools, personalized coaching, real-time mood tracking, and access to crisis support, all within a safe and enjoyable mobile environment.

Key companies in the mental health apps market are prioritizing innovative solutions such as AI-based mental health support apps to meet the demands of insurers and their clientele. An AI-based mental health support app is a smartphone application leveraging artificial intelligence (AI) technology to aid, guide, and assist individuals grappling with mental health challenges. For example, in August 2023, Swiss Re Reinsurance Solutions, a Switzerland-based reinsurance company, collaborated with Wysa, a US-based AI-driven chatbot company specializing in helping individuals better cope with daily stressors, to introduce Wysa Assure - an artificial intelligence-powered mental health support app. This app amalgamates Swiss Re's risk expertise and unique scoring methodology with Wysa's AI-driven mental health solutions to cater to the needs of insurers and their clients, with plans to replicate such collaborations in other regions. At the core of Wysa Assure lies an AI chatbot rooted in cognitive behavioral therapy principles, offering on-demand support to customers and guiding them through evidence-based psychological resources tailored to their specific needs. Addressing data privacy concerns, the software prioritizes user anonymity while seamlessly integrating self-management modules with insurer support networks. This innovative approach fosters proactive mental health management, promotes early intervention, potentially curbing symptom progression, and could lead to cost savings for insurers by mitigating claim volumes.

In February 2022, Calm.com, Inc., a US-based software company, acquired Ripple Health Group, Inc. for an undisclosed sum. This acquisition is intended to help Calm.com expand its mental wellness offerings and enhance its platform by incorporating new features and resources that encourage relaxation and mindfulness. Ripple Health Group, Inc. is a US-based manufacturer specializing in health technology solutions.

Major companies operating in the mental health apps market include Calm Health, Headspace, BetterHelp, Talkspace, Sanvello, Happify Health, Moodfit, Woebot Health, myStrength, 7 Cups, MindDoc, Shine, Simple Habit, InnerHour, Wysa, Joyable, Unmind, Spring Health, SilverCloud Health, Big Health, Happier, Lark Health, Youper, My Possible Self, Pacifica, Happify, Mindfulness Coach, Bloom, Breathwrk.

North America was the largest region in the mental health apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mental health apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mental health apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mental health apps are applications available on mobile and PC platforms that help individuals manage their mental health. These apps can assist in medication management, stress reduction, and symptom monitoring for various mental health disorders. They also provide virtual therapy for conditions such as PTSD, psychotic disorders, and anxiety disorders.

Mental health apps are developed for various platforms, including iOS, Android, and others. iOS mental health apps are designed for use on iOS-enabled mobile phones or tablets, utilizing Apple Inc.'s operating system. These apps cater to depression and anxiety management, meditation, stress management, wellness, and other mental health needs.

The mental health apps market research report is one of a series of new reports that provides mental health apps market statistics, including mental health apps industry global market size, regional shares, competitors with a mental health apps market share, detailed mental health apps market segments, market trends and opportunities, and any further data you may need to thrive in the mental health apps industry. This mental health apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mental health apps market includes revenues earned by entities by providing services such as self-awareness by controlling their mood, maintaining good habits and breaking bad ones, and cultivating positive thinking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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