Sports Analytics Market Report 2025

The sports analytics market size has grown exponentially in recent years. It will grow from $2.46 billion in 2024 to $3.08 billion in 2025 at a compound annual growth rate (CAGR) of 25%. The growth in the historic period can be attributed to data availability and integration, fan engagement, performance optimization, business operations improvement, globalization of sports.

The sports analytics market size is expected to see exponential growth in the next few years. It will grow to $7.87 billion in 2029 at a compound annual growth rate (CAGR) of 26.5%. The growth in the forecast period can be attributed to personalized fan experiences, increased investment, regulatory compliance. Major trends in the forecast period include advanced player tracking technology, machine learning and predictive analytics, esports analytics, integration of biometrics data.

The growing demand for monitoring and tracking player data is expected to drive the expansion of the sports analytics market. Sporting federations and organizations increasingly utilize athlete monitoring to understand behavioral patterns, habits, and performance metrics. Capturing this data enables coaches to evaluate and analyze performance, ultimately helping them maximize the athlete's potential. Monitoring and tracking involve a blend of data collection and analysis to determine the extent to which a player meets their objectives. As the need for player monitoring and tracking data increases, there will be a significant demand for sports analytics solutions to facilitate data-driven decision-making based on insights gathered from monitoring tools and platforms. For instance, in July 2024, the 2023 annual report from the U.S. Center for SafeSport, a national nonprofit organization in the US, highlighted that the center faced its greatest challenge in managing the rising volume of reports, receiving 7,533 in 2023 - a 32% increase from 2022. This underscores the growing reliance on its resources by individuals experiencing abuse or misconduct in the sports realm. Consequently, the increasing demand for monitoring and tracking player data is anticipated to propel growth in the sports analytics market.

The rising popularity of fantasy sports is anticipated to drive the growth of the sports analytics market in the future. Fantasy sports are an online gaming format where participants, known as fantasy team managers, create virtual teams made up of real professional athletes from a specific sport. Sports analytics plays a vital role in fantasy sports by providing essential data that enables informed decision-making, team optimization, and an enhanced fantasy sports experience. For example, in June 2023, the Fantasy Sports & Gaming Association, a trade association based in the US, reported a 7% increase in total bettors in June 2023 compared to 2022 and a 26% rise from 2021. Additionally, the percentage of fantasy players grew from 13% to 21% year-over-year, while exclusive bettors increased from 28% to 34% year-over-year, culminating in an estimated $102 billion in handle and entry fees from legal sports wagering, fantasy sports, and related ancillary services over the past year. Therefore, the increasing popularity of fantasy sports is expected to propel growth in the sports analytics market.

Major firms are dedicated to pioneering innovative technologies such as analytics platforms and software, leveraging AI and machine learning for complex tasks in athlete performance monitoring. Notably, in April 2023, Dentsu Inc., a Japan-based public relations company, unveiled a sports analytics division led by Glenn Lovett. This division integrates MKTG Sports + Entertainment, Sponsorship Research International (SRi), Merkle, and dentsu's extensive data and media analytics capabilities. The integrated approach aims to revolutionize partnership analysis by harnessing a vast dataset of over 11,000 attributes for 268 million people in the US alone.

A significant move in this direction occurred in November 2023 when Tech Mahindra introduced a sports cloud platform powered by AI, ML, Analytics, and AR/VR on AWS. This platform facilitates real-time data processing, enriched broadcasting, Web 3 experiences, content engagement, customer data management, and metaverse gamification, enabling sports organizations to redefine digital properties and engage global fans.

In January 2024, Fastbreak.ai, a US-based company focused on AI-driven sports scheduling solutions, formed a partnership with the NBA to improve its scheduling processes, which also encompass the WNBA, G League, and NBA2K League. This collaboration aims to utilize advanced technologies to simplify and optimize the intricate scheduling requirements of professional basketball leagues. Fastbreak.ai’s platform is specifically designed to analyze multiple factors, including travel logistics, game density, and television viewership, to ensure competitive fairness and enhance scheduling efficiency. The National Basketball Association (NBA) is a prominent professional basketball league based in the US.

Major companies operating in the sports analytics market include IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Zebra Technologies Corp, Sports Team Analysis and Tracking Systems, SAS Institute Inc., Tableau Software Inc., ExlService Holdings Inc., Stats LLC, Sportradar AG, Dataart Solutions Inc., Genius Sports Group Ltd., HCL Technologies Ltd., Catapult Group International Limited, WSC Sports Technologies Ltd., Opta Sports Data Ltd., The Chyron Corporation, Kinexon GmbH, Exasol AG, Synergy Sports, TruMedia Networks Inc., ShotTracker Inc., Spalk Co, Sportingmindz Technology Pvt Ltd., Orreco Ltd., Second Spectrum, Quant4Sport, Deltatre SpA, Agile Sports Technologies Inc., Perform Group, Sportlogiq Inc.

North America was the largest region in the sports analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sports analytics platforms use mathematical and statistical principles to offer data-driven insights into sports activities. This method enables the collection and analysis of data metrics such as hit rates or fumbles, enhancing comprehensive sports analysis.

Sports analytics encompasses both solutions and services. These analytics solutions constitute software and platforms tailored for sports analytics, deployed across on-premises and cloud interfaces, incorporating software, hardware components, and related elements. This technology is utilized across diverse sports domains such as football, cricket, hockey, basketball, American football, and others. Its applications range from player analysis, team performance evaluation, health assessment, to video analysis, among various others.

The sports analytics market research report is one of a series of new reports that provides sports analytics market statistics, including sports analytics industry global market size, regional shares, competitors with a sports analytics market share, detailed sports analytics market segments, market trends and opportunities, and any further data you may need to thrive in the sports analytics industry. This sports analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sports analytics market includes revenues earned by entities by providing services such as data management, predictive models, and information systems. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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