The sports analytics market size has grown exponentially in recent years. It will grow from $1.99 billion in 2023 to $2.51 billion in 2024 at a compound annual growth rate (CAGR) of 26.2%. The growth observed in the historical period can be attributed to several factors, including increased availability and integration of data, heightened fan engagement initiatives, efforts towards performance optimization, improvements in overall business operations within the sports industry, and the global expansion and globalization of sports.
The sports analytics market size is expected to see exponential growth in the next few years. It will grow to $6.21 billion in 2028 at a compound annual growth rate (CAGR) of 25.4%. Anticipated growth in the upcoming period is expected to be driven by personalized fan experiences, augmented investment in sports, and a focus on regulatory compliance. Key trends projected for the forecast period encompass the utilization of advanced player tracking technology, the integration of machine learning and predictive analytics, the emergence of esports analytics, and the incorporation of biometric data within sports analytics.
The sports analytics market foresees growth due to the rising demand for player data monitoring and tracking. Sporting organizations increasingly rely on data-driven insights to comprehend athlete behavior, habits, and performance patterns. The heightened demand for monitoring and tracking necessitates sophisticated analytics solutions. For instance, over 40 Scottish football and rugby clubs employ PlayerData's EDGE system for performance analysis and load management. The EDGE GPS system collects and monitors athletes' physical metrics during training sessions. Therefore, the escalating demand for player data monitoring fuels the sports analytics market's advancement.
The sports analytics market anticipates growth due to the rising popularity of fantasy sports. Fantasy sports involve creating virtual teams using real professional athletes, and sports analytics provide essential data for informed decisions and enhanced gaming experiences. In 2022, 81% of fantasy sports players also engaged in sports betting, showing a notable increase from previous years. Additionally, 68% of sports bettors participated in fantasy sports. Therefore, the burgeoning trend of fantasy sports is expected to fuel the growth of the sports analytics market.
Major firms are dedicated to pioneering innovative technologies such as analytics platforms and software, leveraging AI and machine learning for complex tasks in athlete performance monitoring. Notably, in April 2023, Dentsu Inc., a Japan-based public relations company, unveiled a sports analytics division led by Glenn Lovett. This division integrates MKTG Sports + Entertainment, Sponsorship Research International (SRi), Merkle, and dentsu's extensive data and media analytics capabilities. The integrated approach aims to revolutionize partnership analysis by harnessing a vast dataset of over 11,000 attributes for 268 million people in the US alone.
A significant move in this direction occurred in November 2023 when Tech Mahindra introduced a sports cloud platform powered by AI, ML, Analytics, and AR/VR on AWS. This platform facilitates real-time data processing, enriched broadcasting, Web 3.0 experiences, content engagement, customer data management, and metaverse gamification, enabling sports organizations to redefine digital properties and engage global fans.
In August 2021, Inc & Co, a UK-based digital collective company acquired Insight Analysis for an undisclosed amount. The acquisition adds to the company’s growing network of sports services and strengthens its portfolio of services while adding additional customers. Insight Analysis is a UK-based sports analytics company offering data analysis for football, rugby, tennis, and athletics.
Major companies operating in the sports analytics market report are IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Zebra Technologies Corp., Sports Team Analysis and Tracking Systems, SAS Institute Inc., Tableau Software Inc., ExlService Holdings Inc., Stats LLC, Sportradar AG, Dataart Solutions Inc., Genius Sports Group Ltd., HCL Technologies Ltd., Catapult Group International Limited, WSC Sports Technologies Ltd., Opta Sports Data Ltd., The Chyron Corporation, Kinexon GmbH, Exasol AG, Synergy Sports, TruMedia Networks Inc., ShotTracker Inc., Spalk Co., Sportingmindz Technology Pvt. Ltd., Orreco Ltd., Second Spectrum, Quant4Sport, Deltatre SpA, Agile Sports Technologies Inc., Perform Group, Sportlogiq Inc.
North America was the largest region in the sports analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Sports analytics encompasses both solutions and services. These analytics solutions constitute software and platforms tailored for sports analytics, deployed across on-premises and cloud interfaces, incorporating software, hardware components, and related elements. This technology is utilized across diverse sports domains such as football, cricket, hockey, basketball, American football, and others. Its applications range from player analysis, team performance evaluation, health assessment, to video analysis, among various others.
The sports analytics market research report is one of a series of new reports that provides sports analytics market statistics, including sports analytics industry global market size, regional shares, competitors with a sports analytics market share, detailed sports analytics market segments, market trends and opportunities, and any further data you may need to thrive in the sports analytics industry. This sports analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sports analytics market includes revenues earned by entities by providing services such as data management, predictive models, and information systems. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The sports analytics market size is expected to see exponential growth in the next few years. It will grow to $6.21 billion in 2028 at a compound annual growth rate (CAGR) of 25.4%. Anticipated growth in the upcoming period is expected to be driven by personalized fan experiences, augmented investment in sports, and a focus on regulatory compliance. Key trends projected for the forecast period encompass the utilization of advanced player tracking technology, the integration of machine learning and predictive analytics, the emergence of esports analytics, and the incorporation of biometric data within sports analytics.
The sports analytics market foresees growth due to the rising demand for player data monitoring and tracking. Sporting organizations increasingly rely on data-driven insights to comprehend athlete behavior, habits, and performance patterns. The heightened demand for monitoring and tracking necessitates sophisticated analytics solutions. For instance, over 40 Scottish football and rugby clubs employ PlayerData's EDGE system for performance analysis and load management. The EDGE GPS system collects and monitors athletes' physical metrics during training sessions. Therefore, the escalating demand for player data monitoring fuels the sports analytics market's advancement.
The sports analytics market anticipates growth due to the rising popularity of fantasy sports. Fantasy sports involve creating virtual teams using real professional athletes, and sports analytics provide essential data for informed decisions and enhanced gaming experiences. In 2022, 81% of fantasy sports players also engaged in sports betting, showing a notable increase from previous years. Additionally, 68% of sports bettors participated in fantasy sports. Therefore, the burgeoning trend of fantasy sports is expected to fuel the growth of the sports analytics market.
Major firms are dedicated to pioneering innovative technologies such as analytics platforms and software, leveraging AI and machine learning for complex tasks in athlete performance monitoring. Notably, in April 2023, Dentsu Inc., a Japan-based public relations company, unveiled a sports analytics division led by Glenn Lovett. This division integrates MKTG Sports + Entertainment, Sponsorship Research International (SRi), Merkle, and dentsu's extensive data and media analytics capabilities. The integrated approach aims to revolutionize partnership analysis by harnessing a vast dataset of over 11,000 attributes for 268 million people in the US alone.
A significant move in this direction occurred in November 2023 when Tech Mahindra introduced a sports cloud platform powered by AI, ML, Analytics, and AR/VR on AWS. This platform facilitates real-time data processing, enriched broadcasting, Web 3.0 experiences, content engagement, customer data management, and metaverse gamification, enabling sports organizations to redefine digital properties and engage global fans.
In August 2021, Inc & Co, a UK-based digital collective company acquired Insight Analysis for an undisclosed amount. The acquisition adds to the company’s growing network of sports services and strengthens its portfolio of services while adding additional customers. Insight Analysis is a UK-based sports analytics company offering data analysis for football, rugby, tennis, and athletics.
Major companies operating in the sports analytics market report are IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Zebra Technologies Corp., Sports Team Analysis and Tracking Systems, SAS Institute Inc., Tableau Software Inc., ExlService Holdings Inc., Stats LLC, Sportradar AG, Dataart Solutions Inc., Genius Sports Group Ltd., HCL Technologies Ltd., Catapult Group International Limited, WSC Sports Technologies Ltd., Opta Sports Data Ltd., The Chyron Corporation, Kinexon GmbH, Exasol AG, Synergy Sports, TruMedia Networks Inc., ShotTracker Inc., Spalk Co., Sportingmindz Technology Pvt. Ltd., Orreco Ltd., Second Spectrum, Quant4Sport, Deltatre SpA, Agile Sports Technologies Inc., Perform Group, Sportlogiq Inc.
North America was the largest region in the sports analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Sports analytics encompasses both solutions and services. These analytics solutions constitute software and platforms tailored for sports analytics, deployed across on-premises and cloud interfaces, incorporating software, hardware components, and related elements. This technology is utilized across diverse sports domains such as football, cricket, hockey, basketball, American football, and others. Its applications range from player analysis, team performance evaluation, health assessment, to video analysis, among various others.
The sports analytics market research report is one of a series of new reports that provides sports analytics market statistics, including sports analytics industry global market size, regional shares, competitors with a sports analytics market share, detailed sports analytics market segments, market trends and opportunities, and any further data you may need to thrive in the sports analytics industry. This sports analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sports analytics market includes revenues earned by entities by providing services such as data management, predictive models, and information systems. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Sports Analytics Market Characteristics3. Sports Analytics Market Trends and Strategies32. Global Sports Analytics Market Competitive Benchmarking33. Global Sports Analytics Market Competitive Dashboard34. Key Mergers and Acquisitions in the Sports Analytics Market
4. Sports Analytics Market - Macro Economic Scenario
5. Global Sports Analytics Market Size and Growth
6. Sports Analytics Market Segmentation
7. Sports Analytics Market Regional and Country Analysis
8. Asia-Pacific Sports Analytics Market
9. China Sports Analytics Market
10. India Sports Analytics Market
11. Japan Sports Analytics Market
12. Australia Sports Analytics Market
13. Indonesia Sports Analytics Market
14. South Korea Sports Analytics Market
15. Western Europe Sports Analytics Market
16. UK Sports Analytics Market
17. Germany Sports Analytics Market
18. France Sports Analytics Market
19. Italy Sports Analytics Market
20. Spain Sports Analytics Market
21. Eastern Europe Sports Analytics Market
22. Russia Sports Analytics Market
23. North America Sports Analytics Market
24. USA Sports Analytics Market
25. Canada Sports Analytics Market
26. South America Sports Analytics Market
27. Brazil Sports Analytics Market
28. Middle East Sports Analytics Market
29. Africa Sports Analytics Market
30. Sports Analytics Market Competitive Landscape and Company Profiles
31. Sports Analytics Market Other Major and Innovative Companies
35. Sports Analytics Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Sports Analytics Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on sports analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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- Measure the impact of high global inflation on market growth.
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- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for sports analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Component: Solution; Service
2) By Deployment Mode: On-premise; Cloud
3) By Application: Player Analysis; Team Performance Analysis; Health Assessment; Video Analysis; Other Applications
4) By Sport: Football; Cricket; Hockey; Basketball; American Football; Other Sports
Key Companies Mentioned: IBM Corporation; Oracle Corporation; SAP SE; Salesforce Inc.; Zebra Technologies Corp.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- IBM Corporation
- Oracle Corporation
- SAP SE
- Salesforce Inc.
- Zebra Technologies Corp.
- Sports Team Analysis and Tracking Systems
- SAS Institute Inc.
- Tableau Software Inc.
- ExlService Holdings Inc.
- Stats LLC
- Sportradar AG
- Dataart Solutions Inc.
- Genius Sports Group Ltd.
- HCL Technologies Ltd.
- Catapult Group International Limited
- WSC Sports Technologies Ltd.
- Opta Sports Data Ltd.
- The Chyron Corporation
- Kinexon GmbH
- Exasol AG
- Synergy Sports
- TruMedia Networks Inc.
- ShotTracker Inc.
- Spalk Co.
- Sportingmindz Technology Pvt. Ltd.
- Orreco Ltd.
- Second Spectrum
- Quant4Sport
- Deltatre SpA
- Agile Sports Technologies Inc.
- Perform Group
- Sportlogiq Inc.
Methodology
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