This Virtual Mirror report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The virtual mirror market size has grown exponentially in recent years. It will grow from $10.88 billion in 2024 to $13.14 billion in 2025 at a compound annual growth rate (CAGR) of 20.8%. The growth in the historic period can be attributed to customer expectations, market differentiation and innovation, improved user interfaces, fashion and beauty industry trends, mobile and AR adoption.
The virtual mirror market size is expected to see exponential growth in the next few years. It will grow to $30.42 billion in 2029 at a compound annual growth rate (CAGR) of 23.3%. The growth in the forecast period can be attributed to sustainability and environmental concerns, market competition, enhanced user experience, retail innovation and customer engagement, mobile AR and app integration. Major trends in the forecast period include augmented reality (AR) advancements, contactless shopping and remote try-ons, e-commerce and online retail integration, expanded industry applications, mobile accessibility.
The rise in online shopping activities is anticipated to drive the growth of the virtual mirror market in the future. Online shopping is a form of electronic commerce that enables consumers to purchase goods or services directly from sellers over the Internet using the Web. Virtual mirrors are accessible through mobile applications that assist users in altering their hairstyle, makeup, or accessories. This technology is utilized in both online and in-store shopping to demonstrate how an item or accessory might appear on an individual. For example, according to the Indian Brand Equity Foundation, an export promotion agency based in India, the Indian e-commerce market is projected to grow by 21.5% in 2022, reaching a total value of $74.8 billion. Thus, the increase in online shopping activities is contributing to the growth of the virtual mirror market.
The increasing adoption of artificial intelligence (AI) is expected to drive the growth of the virtual mirror market in the future. Artificial intelligence (AI) is a branch of computer science dedicated to developing intelligent machines capable of performing tasks that typically require human intelligence. In virtual mirrors, AI enhances the user experience by enabling real-time try-on simulations and personalization while also providing retailers with valuable data to improve product recommendations and marketing strategies. For example, in May 2022, The International Business Machines Corporation (IBM), a US-based technology firm, reported that 35% of businesses globally utilized artificial intelligence (AI) in 2022, marking a 4% increase from 2021. Therefore, the rising adoption of artificial intelligence (AI) is fueling growth in the virtual mirror market.
Innovative product developments have emerged as a significant trend gaining traction in the virtual mirror market. Leading companies in the virtual mirror industry are concentrating on launching new products to maintain their market position. For example, in January 2022, My Size Inc., a US-based firm, introduced a new smart mirror. This cutting-edge mirror enables customers to try on clothing and receive size recommendations. It utilizes GK Software's retail solutions alongside MySize's AI-driven sizing technology to enhance the try-on experience, ensuring more accurate size selection. The MySizeID Mirror integrates seamlessly into various retail environments, including fitting rooms and high-traffic areas.
Leading companies in the virtual mirror market are increasingly focused on developing advanced virtual mirrors to secure a competitive advantage. The El Corte Inglés Virtual Mirror is a digital tool that enables customers to test makeup products online without applying them to their skin. For example, in June 2023, El Corte Inglés, a Spain-based company, partnered with L'Oréal Spain to launch a virtual mirror powered by ModiFace. This mirror allows customers to virtually try L'Oréal's makeup products online. Utilizing augmented reality (AR) technology, the virtual mirror overlays makeup products onto the user's face, providing a realistic try-on experience without the need for physical samples. The integrated camera captures the user's facial features, and AR technology applies the selected makeup products, giving customers a preview of how the products will look on their skin.
In September 2022, JINS Holdings, a Japan-based eyewear manufacturer and related accessories, acquired FittingBox for an undisclosed sum. This acquisition will enable JINS to offer consumers a virtual try-on service, enhancing their e-commerce capabilities. FittingBox is a France-based digital eyewear company designed to assist users in trying on glasses using augmented reality, helping them find frames that match their body type and style.
Major companies operating in the virtual mirror market include SenseMi Technologies Pvt. Ltd., Terawe Corporation, Textronics Inc., Virtooal Studio SRL, ICON Multimedia S. L., Cisco Systems Inc., Fitnect Interactive Inc., Metail Limited, MemoMi Labs Inc., Zugara Inc., My Size Inc., Virtusize Co. Ltd., DigitalDM Inc., ViuBox S. L., Dressformer LLC, Astrafit LLC, Virtalis Limited, Vizoo GmbH, zSpace Inc., 3D-A-Porter Limited, Styku Inc., Total Immersion SAS, ViewAR GmbH, Vuforia Solutions Inc., Wikitude GmbH, YouAR GmbH, Zappar Limited, Blippar Limited.
North America was the largest region in the virtual mirror market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual mirror market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual mirror market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
A virtual mirror is a technology employed in retail stores, enabling customers to virtually try on dresses, tops, and other apparel using their avatars in the mirror. It leverages augmented reality technology to showcase to users how an outfit would appear on them without requiring physical try-ons. Through motion rendering technology, the virtual mirror displays the outfit, allowing onlookers to visualize its appearance in various motions and lighting conditions, encompassing both daytime and nighttime looks.
The primary segments within the virtual mirror market consist of software, hardware, and services. Software, serving as the foundational computer program, plays a crucial role in virtual mirrors by providing the programming that governs their functionality. This includes algorithms like the face alignment algorithm and tracking algorithm engine. Various technologies, such as 3D body scanning, photo-accurate VFR, 3D augmented reality, and virtual reality, find applications in retail and other industries. The deployment modes for virtual mirrors include both cloud-based and on-premises solutions.
The virtual mirror market research report is one of a series of new reports that provides virtual mirror market statistics, including virtual mirror industry global market size, regional shares, competitors with a virtual mirror market share, detailed virtual mirror market segments, market trends and opportunities, and any further data you may need to thrive in the virtual mirror industry. This virtual mirror market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The virtual mirror market consists of revenues earned by entities by providing virtual payment terminal software including mobile applications and firmware. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The virtual mirror market size has grown exponentially in recent years. It will grow from $10.88 billion in 2024 to $13.14 billion in 2025 at a compound annual growth rate (CAGR) of 20.8%. The growth in the historic period can be attributed to customer expectations, market differentiation and innovation, improved user interfaces, fashion and beauty industry trends, mobile and AR adoption.
The virtual mirror market size is expected to see exponential growth in the next few years. It will grow to $30.42 billion in 2029 at a compound annual growth rate (CAGR) of 23.3%. The growth in the forecast period can be attributed to sustainability and environmental concerns, market competition, enhanced user experience, retail innovation and customer engagement, mobile AR and app integration. Major trends in the forecast period include augmented reality (AR) advancements, contactless shopping and remote try-ons, e-commerce and online retail integration, expanded industry applications, mobile accessibility.
The rise in online shopping activities is anticipated to drive the growth of the virtual mirror market in the future. Online shopping is a form of electronic commerce that enables consumers to purchase goods or services directly from sellers over the Internet using the Web. Virtual mirrors are accessible through mobile applications that assist users in altering their hairstyle, makeup, or accessories. This technology is utilized in both online and in-store shopping to demonstrate how an item or accessory might appear on an individual. For example, according to the Indian Brand Equity Foundation, an export promotion agency based in India, the Indian e-commerce market is projected to grow by 21.5% in 2022, reaching a total value of $74.8 billion. Thus, the increase in online shopping activities is contributing to the growth of the virtual mirror market.
The increasing adoption of artificial intelligence (AI) is expected to drive the growth of the virtual mirror market in the future. Artificial intelligence (AI) is a branch of computer science dedicated to developing intelligent machines capable of performing tasks that typically require human intelligence. In virtual mirrors, AI enhances the user experience by enabling real-time try-on simulations and personalization while also providing retailers with valuable data to improve product recommendations and marketing strategies. For example, in May 2022, The International Business Machines Corporation (IBM), a US-based technology firm, reported that 35% of businesses globally utilized artificial intelligence (AI) in 2022, marking a 4% increase from 2021. Therefore, the rising adoption of artificial intelligence (AI) is fueling growth in the virtual mirror market.
Innovative product developments have emerged as a significant trend gaining traction in the virtual mirror market. Leading companies in the virtual mirror industry are concentrating on launching new products to maintain their market position. For example, in January 2022, My Size Inc., a US-based firm, introduced a new smart mirror. This cutting-edge mirror enables customers to try on clothing and receive size recommendations. It utilizes GK Software's retail solutions alongside MySize's AI-driven sizing technology to enhance the try-on experience, ensuring more accurate size selection. The MySizeID Mirror integrates seamlessly into various retail environments, including fitting rooms and high-traffic areas.
Leading companies in the virtual mirror market are increasingly focused on developing advanced virtual mirrors to secure a competitive advantage. The El Corte Inglés Virtual Mirror is a digital tool that enables customers to test makeup products online without applying them to their skin. For example, in June 2023, El Corte Inglés, a Spain-based company, partnered with L'Oréal Spain to launch a virtual mirror powered by ModiFace. This mirror allows customers to virtually try L'Oréal's makeup products online. Utilizing augmented reality (AR) technology, the virtual mirror overlays makeup products onto the user's face, providing a realistic try-on experience without the need for physical samples. The integrated camera captures the user's facial features, and AR technology applies the selected makeup products, giving customers a preview of how the products will look on their skin.
In September 2022, JINS Holdings, a Japan-based eyewear manufacturer and related accessories, acquired FittingBox for an undisclosed sum. This acquisition will enable JINS to offer consumers a virtual try-on service, enhancing their e-commerce capabilities. FittingBox is a France-based digital eyewear company designed to assist users in trying on glasses using augmented reality, helping them find frames that match their body type and style.
Major companies operating in the virtual mirror market include SenseMi Technologies Pvt. Ltd., Terawe Corporation, Textronics Inc., Virtooal Studio SRL, ICON Multimedia S. L., Cisco Systems Inc., Fitnect Interactive Inc., Metail Limited, MemoMi Labs Inc., Zugara Inc., My Size Inc., Virtusize Co. Ltd., DigitalDM Inc., ViuBox S. L., Dressformer LLC, Astrafit LLC, Virtalis Limited, Vizoo GmbH, zSpace Inc., 3D-A-Porter Limited, Styku Inc., Total Immersion SAS, ViewAR GmbH, Vuforia Solutions Inc., Wikitude GmbH, YouAR GmbH, Zappar Limited, Blippar Limited.
North America was the largest region in the virtual mirror market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual mirror market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual mirror market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
A virtual mirror is a technology employed in retail stores, enabling customers to virtually try on dresses, tops, and other apparel using their avatars in the mirror. It leverages augmented reality technology to showcase to users how an outfit would appear on them without requiring physical try-ons. Through motion rendering technology, the virtual mirror displays the outfit, allowing onlookers to visualize its appearance in various motions and lighting conditions, encompassing both daytime and nighttime looks.
The primary segments within the virtual mirror market consist of software, hardware, and services. Software, serving as the foundational computer program, plays a crucial role in virtual mirrors by providing the programming that governs their functionality. This includes algorithms like the face alignment algorithm and tracking algorithm engine. Various technologies, such as 3D body scanning, photo-accurate VFR, 3D augmented reality, and virtual reality, find applications in retail and other industries. The deployment modes for virtual mirrors include both cloud-based and on-premises solutions.
The virtual mirror market research report is one of a series of new reports that provides virtual mirror market statistics, including virtual mirror industry global market size, regional shares, competitors with a virtual mirror market share, detailed virtual mirror market segments, market trends and opportunities, and any further data you may need to thrive in the virtual mirror industry. This virtual mirror market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The virtual mirror market consists of revenues earned by entities by providing virtual payment terminal software including mobile applications and firmware. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Virtual Mirror Market Characteristics3. Virtual Mirror Market Trends and Strategies4. Virtual Mirror Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Virtual Mirror Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Virtual Mirror Market34. Recent Developments in the Virtual Mirror Market
5. Global Virtual Mirror Growth Analysis and Strategic Analysis Framework
6. Virtual Mirror Market Segmentation
7. Virtual Mirror Market Regional and Country Analysis
8. Asia-Pacific Virtual Mirror Market
9. China Virtual Mirror Market
10. India Virtual Mirror Market
11. Japan Virtual Mirror Market
12. Australia Virtual Mirror Market
13. Indonesia Virtual Mirror Market
14. South Korea Virtual Mirror Market
15. Western Europe Virtual Mirror Market
16. UK Virtual Mirror Market
17. Germany Virtual Mirror Market
18. France Virtual Mirror Market
19. Italy Virtual Mirror Market
20. Spain Virtual Mirror Market
21. Eastern Europe Virtual Mirror Market
22. Russia Virtual Mirror Market
23. North America Virtual Mirror Market
24. USA Virtual Mirror Market
25. Canada Virtual Mirror Market
26. South America Virtual Mirror Market
27. Brazil Virtual Mirror Market
28. Middle East Virtual Mirror Market
29. Africa Virtual Mirror Market
30. Virtual Mirror Market Competitive Landscape and Company Profiles
31. Virtual Mirror Market Other Major and Innovative Companies
35. Virtual Mirror Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Virtual Mirror Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on virtual mirror market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for virtual mirror? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The virtual mirror market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Component: Software; Hardware; Services2) by Deployment Mode: Cloud; on-Premises
3) by Technology: 3D Body Scanning; Photo Accurate VFR; 3D Augmented Reality and Virtual Reality
4) by Industry: Retail; Other Industries
Subsegments:
1) by Software: Augmented Reality (AR) Software; Virtual Try-on Applications; Customization and Personalization Tools2) by Hardware: Display Screens; Cameras and Sensors; Interactive Touchscreens
3) by Services: Installation and Setup Services; Maintenance and Support Services; Consulting Services For Integration
Key Companies Mentioned: SenseMi Technologies Pvt. Ltd.; Terawe Corporation; Textronics Inc.; Virtooal Studio SRL; ICON Multimedia S. L.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Virtual Mirror market report include:- SenseMi Technologies Pvt. Ltd.
- Terawe Corporation
- Textronics Inc.
- Virtooal Studio SRL
- ICON Multimedia S. L.
- Cisco Systems Inc.
- Fitnect Interactive Inc.
- Metail Limited
- MemoMi Labs Inc.
- Zugara Inc.
- My Size Inc.
- Virtusize Co. Ltd.
- DigitalDM Inc.
- ViuBox S. L.
- Dressformer LLC
- Astrafit LLC
- Virtalis Limited
- Vizoo GmbH
- zSpace Inc.
- 3D-A-Porter Limited
- Styku Inc.
- Total Immersion SAS
- ViewAR GmbH
- Vuforia Solutions Inc.
- Wikitude GmbH
- YouAR GmbH
- Zappar Limited
- Blippar Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 13.14 Billion |
| Forecasted Market Value ( USD | $ 30.42 Billion |
| Compound Annual Growth Rate | 23.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 29 |
