This Text Analytics report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The text analytics market size has grown rapidly in recent years. It will grow from $10.86 billion in 2024 to $12.75 billion in 2025 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to data explosion, demand for actionable insights, customer experience enhancement, regulatory compliance, competitive intelligence.
The text analytics market size is expected to see exponential growth in the next few years. It will grow to $28.19 billion in 2029 at a compound annual growth rate (CAGR) of 21.9%. The growth in the forecast period can be attributed to industry-specific solutions, multilingual text analytics, predictive analytics and forecasting, automated report generation. Major trends in the forecast period include focus on explain ability in AI models, voice-to-text analytics, multilingual text analytics, integration of artificial intelligence and machine learning, automation in text summarization, conversational ai and chatbot enhancement.
The increasing demand for social media analytics is driving the growth of the text analytics market. Social media analytics involves collecting data from social media platforms and blogs and analyzing it to inform business decisions. The rapid expansion of social media, coupled with the rising demand for analytical solutions to enhance decision-making, has led to greater adoption of various text analytics techniques, such as sentiment analysis and event detection. For instance, in February 2023, data published by Meltwater NV, a U.S.-based SaaS media monitoring company, indicated that the number of internet users in the UK reached 66.11 million, with an increase of 224,000 users (a growth of 0.3%) observed from 2022 to 2023. Consequently, the growing demand for social media analytics is anticipated to further propel the growth of the text analytics industry during the forecast period.
The expansion of cloud computing is anticipated to be a driving force in the growth of the text analytics market. Cloud computing, enabling access to computing resources over the internet without physical ownership, has found utility in text analytics for enhancing decision-making processes and harnessing unstructured data. In 2022, the United States contributed to 45% of total cloud service revenues, projected to allocate over $258 billion toward public cloud services in 2023. Increased adoption of hybrid cloud and the use of multiple public clouds further supports the expectation that heightened cloud computing will drive the growth of the text analytics market.
Technological innovation is emerging as a key trend in the text analytics market, with companies focusing on developing advanced solutions to address the specific needs of niche customer sectors worldwide. For example, in September 2024, Explori, a UK-based event measurement company, introduced an AI-powered text analysis tool. This tool automates the coding of open-ended feedback and allows for benchmarking against industry standards, significantly enhancing the efficiency of data analysis for event organizers. This innovation enables users to make quick, data-driven decisions, improving event outcomes and optimizing resource allocation.
Major companies in the text analytics industry are embracing strategic partnerships to deliver essential services. For instance, in September 2022, AppTek and expert. ai collaborated to launch AI-based text analytics for dynamic audio content in multiple languages, combining the natural language understanding expertise of expert. ai with AppTek's proficiency in automatic speech recognition and neural machine translation technologies. This partnership aims to empower organizations to leverage audio content for enhanced intelligent automation and decision-making.
In December 2022, Babel Street Inc., a U.S.-based data analytics and intelligence platform, acquired Rosette for an undisclosed sum. This acquisition aims to enhance Babel Street's open-source intelligence (OSINT) capabilities by incorporating Rosette's advanced text analytics and natural language processing features. This integration will improve Babel Street's offerings in threat intelligence, risk mitigation, and identity management for government and commercial organizations. Rosette is a U.S.-based platform specializing in text analytics.
Major companies operating in the text analytics market include International Business Machines Corporation, Microsoft Corporation, SAP SE, SAS Institute Inc., Lexalytics Inc., Luminoso Technologies Inc., Clarabridge Inc., Micro Focus International PLC, OpenText Corporation, RapidMiner Inc., Infegy Inc., Medallia Inc., Megaputer Intelligence Inc., Oracle Corporation, TIBCO Software Inc., Bitext Innovations SL, Basis Technology Corporation, MeaningCloud LLC, KNIME. com AG, Averbis GmbH, bizAmica Software Pvt. Ltd., Kingland Systems, Capgemini SE, NICE Ltd., Verint Systems Inc., Amazon Web Services Inc., Expert System S. p. A., Aylien Ltd., Provalis Research, Linguamatics Ltd.
North America was the largest region in the text analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the text analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the text analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
Text analytics refers to software or tools designed to automatically convert extensive amounts of unstructured text into quantitative data, enabling the identification of insights, trends, and patterns. This technology empowers businesses, governments, researchers, and the media to harness vast content for informed decision-making.
The main types of text analytics include software and services. The text analytics software segment involves the sale of tools that assist users in extracting insights from both structured and unstructured text data through natural language processing. Examples of insights derived include sentiment analysis, key phrases, language, themes and patterns, entities, and more. This software can be deployed on-premise or in the cloud and is applicable to both large enterprises and SMEs. Text analytics solutions find applications across various industries such as BFSI, healthcare, energy and utilities, retail, e-commerce, and others. These solutions are employed for purposes like risk management, fraud detection, business intelligence, social media analysis, and customer care services.
The text analytics market research report is one of a series of new reports that provides text analytics market statistics, including text analytics industry global market size, regional shares, competitors with a text analytics market share, detailed text analytics market segments, market trends and opportunities, and any further data you may need to thrive in the text analytics industry. This text analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The text analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from unstructured text into quantitative data by utilizing sentiment analysis, topic modeling, named entity recognition, term frequency, and event extraction techniques. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The text analytics market size has grown rapidly in recent years. It will grow from $10.86 billion in 2024 to $12.75 billion in 2025 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to data explosion, demand for actionable insights, customer experience enhancement, regulatory compliance, competitive intelligence.
The text analytics market size is expected to see exponential growth in the next few years. It will grow to $28.19 billion in 2029 at a compound annual growth rate (CAGR) of 21.9%. The growth in the forecast period can be attributed to industry-specific solutions, multilingual text analytics, predictive analytics and forecasting, automated report generation. Major trends in the forecast period include focus on explain ability in AI models, voice-to-text analytics, multilingual text analytics, integration of artificial intelligence and machine learning, automation in text summarization, conversational ai and chatbot enhancement.
The increasing demand for social media analytics is driving the growth of the text analytics market. Social media analytics involves collecting data from social media platforms and blogs and analyzing it to inform business decisions. The rapid expansion of social media, coupled with the rising demand for analytical solutions to enhance decision-making, has led to greater adoption of various text analytics techniques, such as sentiment analysis and event detection. For instance, in February 2023, data published by Meltwater NV, a U.S.-based SaaS media monitoring company, indicated that the number of internet users in the UK reached 66.11 million, with an increase of 224,000 users (a growth of 0.3%) observed from 2022 to 2023. Consequently, the growing demand for social media analytics is anticipated to further propel the growth of the text analytics industry during the forecast period.
The expansion of cloud computing is anticipated to be a driving force in the growth of the text analytics market. Cloud computing, enabling access to computing resources over the internet without physical ownership, has found utility in text analytics for enhancing decision-making processes and harnessing unstructured data. In 2022, the United States contributed to 45% of total cloud service revenues, projected to allocate over $258 billion toward public cloud services in 2023. Increased adoption of hybrid cloud and the use of multiple public clouds further supports the expectation that heightened cloud computing will drive the growth of the text analytics market.
Technological innovation is emerging as a key trend in the text analytics market, with companies focusing on developing advanced solutions to address the specific needs of niche customer sectors worldwide. For example, in September 2024, Explori, a UK-based event measurement company, introduced an AI-powered text analysis tool. This tool automates the coding of open-ended feedback and allows for benchmarking against industry standards, significantly enhancing the efficiency of data analysis for event organizers. This innovation enables users to make quick, data-driven decisions, improving event outcomes and optimizing resource allocation.
Major companies in the text analytics industry are embracing strategic partnerships to deliver essential services. For instance, in September 2022, AppTek and expert. ai collaborated to launch AI-based text analytics for dynamic audio content in multiple languages, combining the natural language understanding expertise of expert. ai with AppTek's proficiency in automatic speech recognition and neural machine translation technologies. This partnership aims to empower organizations to leverage audio content for enhanced intelligent automation and decision-making.
In December 2022, Babel Street Inc., a U.S.-based data analytics and intelligence platform, acquired Rosette for an undisclosed sum. This acquisition aims to enhance Babel Street's open-source intelligence (OSINT) capabilities by incorporating Rosette's advanced text analytics and natural language processing features. This integration will improve Babel Street's offerings in threat intelligence, risk mitigation, and identity management for government and commercial organizations. Rosette is a U.S.-based platform specializing in text analytics.
Major companies operating in the text analytics market include International Business Machines Corporation, Microsoft Corporation, SAP SE, SAS Institute Inc., Lexalytics Inc., Luminoso Technologies Inc., Clarabridge Inc., Micro Focus International PLC, OpenText Corporation, RapidMiner Inc., Infegy Inc., Medallia Inc., Megaputer Intelligence Inc., Oracle Corporation, TIBCO Software Inc., Bitext Innovations SL, Basis Technology Corporation, MeaningCloud LLC, KNIME. com AG, Averbis GmbH, bizAmica Software Pvt. Ltd., Kingland Systems, Capgemini SE, NICE Ltd., Verint Systems Inc., Amazon Web Services Inc., Expert System S. p. A., Aylien Ltd., Provalis Research, Linguamatics Ltd.
North America was the largest region in the text analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the text analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the text analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
Text analytics refers to software or tools designed to automatically convert extensive amounts of unstructured text into quantitative data, enabling the identification of insights, trends, and patterns. This technology empowers businesses, governments, researchers, and the media to harness vast content for informed decision-making.
The main types of text analytics include software and services. The text analytics software segment involves the sale of tools that assist users in extracting insights from both structured and unstructured text data through natural language processing. Examples of insights derived include sentiment analysis, key phrases, language, themes and patterns, entities, and more. This software can be deployed on-premise or in the cloud and is applicable to both large enterprises and SMEs. Text analytics solutions find applications across various industries such as BFSI, healthcare, energy and utilities, retail, e-commerce, and others. These solutions are employed for purposes like risk management, fraud detection, business intelligence, social media analysis, and customer care services.
The text analytics market research report is one of a series of new reports that provides text analytics market statistics, including text analytics industry global market size, regional shares, competitors with a text analytics market share, detailed text analytics market segments, market trends and opportunities, and any further data you may need to thrive in the text analytics industry. This text analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The text analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from unstructured text into quantitative data by utilizing sentiment analysis, topic modeling, named entity recognition, term frequency, and event extraction techniques. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Text Analytics Market Characteristics3. Text Analytics Market Trends and Strategies4. Text Analytics Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Text Analytics Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Text Analytics Market34. Recent Developments in the Text Analytics Market
5. Global Text Analytics Growth Analysis and Strategic Analysis Framework
6. Text Analytics Market Segmentation
7. Text Analytics Market Regional and Country Analysis
8. Asia-Pacific Text Analytics Market
9. China Text Analytics Market
10. India Text Analytics Market
11. Japan Text Analytics Market
12. Australia Text Analytics Market
13. Indonesia Text Analytics Market
14. South Korea Text Analytics Market
15. Western Europe Text Analytics Market
16. UK Text Analytics Market
17. Germany Text Analytics Market
18. France Text Analytics Market
19. Italy Text Analytics Market
20. Spain Text Analytics Market
21. Eastern Europe Text Analytics Market
22. Russia Text Analytics Market
23. North America Text Analytics Market
24. USA Text Analytics Market
25. Canada Text Analytics Market
26. South America Text Analytics Market
27. Brazil Text Analytics Market
28. Middle East Text Analytics Market
29. Africa Text Analytics Market
30. Text Analytics Market Competitive Landscape and Company Profiles
31. Text Analytics Market Other Major and Innovative Companies
35. Text Analytics Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Text Analytics Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on text analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for text analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The text analytics market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Component: Software; Services2) by Deployment: on-premise; Cloud
3) by Enterprise Size: Large Enterprises; Small and medium Enterprises (SME’s)
Subsegments:
1) by Software: Text Analytics Platforms; Natural Language Processing (NLP) Tools; Sentiment Analysis Software; Data Mining Software; Visualization Tools2) by Services: Consulting Services; Integration Services; Support and Maintenance Services; Training and Education Services
Key Companies Mentioned: International Business Machines Corporation; Microsoft Corporation; SAP SE; SAS Institute Inc.; Lexalytics Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Text Analytics market report include:- International Business Machines Corporation
- Microsoft Corporation
- SAP SE
- SAS Institute Inc.
- Lexalytics Inc.
- Luminoso Technologies Inc.
- Clarabridge Inc.
- Micro Focus International PLC
- OpenText Corporation
- RapidMiner Inc.
- Infegy Inc.
- Medallia Inc.
- Megaputer Intelligence Inc.
- Oracle Corporation
- TIBCO Software Inc.
- Bitext Innovations SL
- Basis Technology Corporation
- MeaningCloud LLC
- KNIME. com AG
- Averbis GmbH
- bizAmica Software Pvt. Ltd.
- Kingland Systems
- Capgemini SE
- NICE Ltd.
- Verint Systems Inc.
- Amazon Web Services Inc.
- Expert System S. p. A.
- Aylien Ltd.
- Provalis Research
- Linguamatics Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 12.75 Billion |
| Forecasted Market Value ( USD | $ 28.19 Billion |
| Compound Annual Growth Rate | 21.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |
