Cloud Advertising Global Market Report 2024

Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services.

The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organisations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users.

The cloud advertising market research report is one of a series of new reports that provides cloud advertising market statistics, including cloud advertising industry global market size, regional shares, competitors with a cloud advertising market share, detailed cloud advertising market segments, market trends and opportunities, and any further data you may need to thrive in the cloud advertising industry. This cloud advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The cloud advertising market size has grown strongly in recent years. It will grow from $80.22 billion in 2023 to $87.9 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to increased internet penetration, targeted advertising, data analytics, cost efficiency, global reach.

The cloud advertising market size is expected to see rapid growth in the next few years. It will grow to $138.79 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to increased artificial intelligence in advertising, programmatic advertising growth, augmented reality (AR) advertising, cross-device targeting, enhanced personalization. Major trends in the forecast period include video advertising dominance, native advertising evolution, voice search optimization, 5g technology impact, sustainability in advertising.

Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the cloud advertising market growth.

The rising adoption of cloud computing will propel the growth of the cloud advertising market. Cloud computing refers to the delivery of computing services, including storage, processing, and networking, over the Internet, offering on-demand resources and scalability. Cloud computing is used as an essential component in cloud advertising because it offers the agility, flexibility, and processing power required to manage large volumes of ad data, optimize ad campaigns, and deliver relevant ads to users worldwide. For instance, in June 2023, according to the Australian Bureau of Statistics, an Australia-based government agency for statistics, in Australia, 85% of firms reported employing information and communication technologies (ICTs) for the year ended June 30, 2022, up from 69% of enterprises during the year ended June 30, 2020, out of which 59% of these were related to cloud computing. Therefore, the rising adoption of cloud computing will contribute to the growth of the cloud advertising market.

Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalised messaging and optimise marketing impacts and customer engagement in real-time.

Major companies operating in the cloud advertising market focus on technological advancement, such as the new artificial intelligence and automation capabilities, to enhance personalized and data-driven ad campaigns for improved audience engagement and conversion rates. The new AI and automation capabilities advances artificial intelligence and automation features designed to enhance conversational and interactive experiences in customer support and virtual assistant applications. For instance, in September 2021, The International Business Machines Corporation, a US-based technology company, launched the new AI and automation features in IBM Watson Assistant, which are intended to facilitate the creation of better customer support experiences by businesses via any channel, including SMS, web, phone, and messaging platforms. With Watson Assistant, clients can get pertinent responses faster whether they contact via phone, SMS, web chat, or any other messaging platform.

In May 2021, Vungle Web Design, a US-based mobile advertising and app monetization company, acquired TreSensa Technologies. This acquisition will help Vungle accelerate its vision of being the only mobile marketing platform that provides a complete app growth cycle and provides the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform.

Major companies operating in the in the cloud advertising market report are Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Cisco Systems Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc. ), Roku Inc.

North America was the largest region in the cloud advertising market in 2023. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the cloud advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The cloud advertising market includes revenues earned by entities by providing services and solutions such as data capturing, document management, document processing, data securtity solutions, and infrastructure maintenance to manage workflow related to online advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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