Cloud Advertising Market Report 2025

The cloud advertising market size has grown strongly in recent years. It will grow from $85.93 billion in 2024 to $93.15 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increased internet penetration, targeted advertising, data analytics, cost efficiency, global reach.

The cloud advertising market size is expected to see rapid growth in the next few years. It will grow to $162.02 billion in 2029 at a compound annual growth rate (CAGR) of 14.8%. The growth in the forecast period can be attributed to increased artificial intelligence in advertising, programmatic advertising growth, augmented reality (AR) advertising, cross-device targeting, enhanced personalization. Major trends in the forecast period include video advertising dominance, native advertising evolution, voice search optimization, 5g technology impact, sustainability in advertising.

The rapid increase in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network of connected computers that facilitates information sharing, communication, and access to data resources through an internet connection. Cloud advertising involves cloud-based online display of advertising campaigns across the internet and social media platforms. Consequently, the rising number of internet users is fostering greater customer engagement with cloud advertising platforms. For instance, in June 2024, the National Telecommunications and Information Administration, a U.S. government agency, reported that in 2023, the number of internet users in the U.S. rose by 13 million compared to 2021. Therefore, the rapid growth in internet users is contributing to the expansion of the cloud advertising market.

The rising adoption of cloud computing will propel the growth of the cloud advertising market. Cloud computing refers to the delivery of computing services, including storage, processing, and networking, over the Internet, offering on-demand resources and scalability. Cloud computing is used as an essential component in cloud advertising because it offers the agility, flexibility, and processing power required to manage large volumes of ad data, optimize ad campaigns, and deliver relevant ads to users worldwide. For instance, in June 2023, according to the Australian Bureau of Statistics, an Australia-based government agency for statistics, in Australia, 85% of firms reported employing information and communication technologies (ICTs) for the year ended June 30, 2022, up from 69% of enterprises during the year ended June 30, 2020, out of which 59% of these were related to cloud computing. Therefore, the rising adoption of cloud computing will contribute to the growth of the cloud advertising market.

Major companies in the cloud advertising market are concentrating on creating advanced technological solutions, such as cloud-based financial institution platforms, to lead the market. A cloud-based financial institution platform refers to an online service or system that allows financial organizations, including banks, credit unions, and investment firms, to provide financial services and manage their operations. For example, in December 2023, Fair Isaac Corporation (FICO), a U.S.-based software company, introduced its cloud-based platform to assist financial institutions in optimizing operations and fostering innovation in response to the growing trend of digital banking in India. This platform enables Indian banks to utilize advanced analytics and artificial intelligence capabilities, aiming to enhance decision-making processes and improve customer experiences in the banking sector. By delivering hyper-personalized services and operating on Amazon Web Services (AWS), the FICO Platform emphasizes security, speed, and scalability, allowing businesses to process large volumes of data efficiently.

Major companies in the cloud advertising market are concentrating on developing advanced technological solutions and cloud-based personalized advertising to enhance targeting accuracy, improve customer engagement, and increase conversion rates. For instance, in August 2023, Google LLC, a U.S.-based technology company, partnered with Zeotap, an India-based software company, to launch a Customer Data Platform (CDP) aimed at enhancing personalized advertising. This platform integrates multiple data sources into Google Cloud's BigQuery, enabling real-time analytics and improved customer targeting. As a result of this initiative, Virgin Media O2 achieved substantial cost savings, reducing advertising expenses by £1 million in the first year, alongside a 38% decrease in cost per ad and a 43% rise in conversions.

In January 2024, Accenture plc, a leading global professional services company based in Ireland, acquired Navisite Inc. for an undisclosed sum. This acquisition is intended to bolster Accenture's cloud transformation capabilities, accelerate digital modernization for its clients, and reinforce its position as a leader in delivering comprehensive managed services across diverse industries. Navisite Inc., a U.S.-based company, offers cloud infrastructure and support that empower businesses to efficiently manage and scale their cloud advertising campaigns.

Major companies operating in the cloud advertising market include Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc.), Roku Inc.

Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services.

The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organisations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users.

The cloud advertising market research report is one of a series of new reports that provides cloud advertising market statistics, including cloud advertising industry global market size, regional shares, competitors with a cloud advertising market share, detailed cloud advertising market segments, market trends and opportunities, and any further data you may need to thrive in the cloud advertising industry. This cloud advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

North America was the largest region in the cloud advertising market in 2024. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the cloud advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The cloud advertising market includes revenues earned by entities by providing services and solutions such as data capturing, document management, document processing, data securtity solutions, and infrastructure maintenance to manage workflow related to online advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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