Embedded Analytics Market Report 2025

The embedded analytics market size has grown rapidly in recent years. It will grow from $69.49 billion in 2024 to $78.21 billion in 2025 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to integration of analytics into business applications, growing need for real-time data insights, rise of self-service business intelligence, increased emphasis on data-driven decision making, adoption of embedded, analytics in customer relationship management (CRM) systems.

The embedded analytics market size is expected to see rapid growth in the next few years. It will grow to $152.28 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. The growth in the forecast period can be attributed to expansion of embedded analytics in internet of things (IoT) applications, growing demand for predictive and prescriptive analytics in applications, integration of embedded analytics in cloud-based platforms, adoption of embedded analytics for industry-specific solutions. Major trends in the forecast period include development of natural language processing (NLP) in embedded analytics, emphasis on data security and compliance in embedded analytics, integration of real-time streaming analytics in embedded solutions, use of embedded analytics in mobile and edge computing, focus on collaborative and social analytics in embedded systems.

The embedded analytics market is expected to experience significant growth due to the high demand from data-driven organizations. A data-driven organization collects, monitors, and analyzes raw data to inform its decision-making processes. The increasing complexity and variety of data sets are driving the need for embedded analytics, which assists employees in making informed decisions, staying competitive, and providing valuable insights to customers. For example, reports published by the UK government indicate that, as of March 2023, there were 5,116,743 registered data-driven companies in the UK, representing a 4.5% increase from March 2022. Consequently, the rising demand from data-driven organizations is anticipated to contribute to the growth of the embedded analytics market.

Increase in cloud adoption is expected to propel the embedded analytics market going forward. Cloud adoption refers to the process by which individuals, organizations, or businesses transition from using on-premises hardware and software solutions to utilizing cloud-based services and resources. Embedded analytics plays a pivotal role in cloud adoption by enabling organizations to integrate powerful data analysis and reporting directly into their cloud-based applications and services. This integration allows users to gain insights and make data-driven decisions without switching to separate analytics tools or platforms. By leveraging embedded analytics in the cloud, businesses can enhance the value of their applications, provide real-time data-driven experiences, and meet the growing demand for accessible, user-friendly analytics. For instance, in April 2023, according to G2. com, a USA-based business software and services provider company, 85% of organizations is expected to have adopted cloud by 2025. 4 out of 5 enterprises plan to increase their cloud investment despite economic uncertainties and 75% of enterprises are focusing on developing cloud-native applications in 2023. Therefore, increase in cloud adoption will drive the embedded analytics market.

Technological advancements have emerged as the key trends gaining popularity in the embedded analytics market. The major companies are incorporating advanced technological solutions into embedded analytics tools to improvise the different functional usages. For instance, in October 2023, insightsoftware, a USA-based software company launched Logi Symphony, an embedded business intelligence and analytics system for any web-based application with extensive new capabilities that help companies to quickly make data-rich application experiences that keep their customers engaged. Logi Symphony provides seamless integration, flexible customization, and composability with a rich user experience. It also enables enterprise application teams to launch products faster, drive end-user data-driven decision intelligence, improve customer retention and engagement with in-app contextual analytics, and monetize data through self-service analytics.

Major companies operating in the embedded analytics market are launching innovative products such as to sustain their position in the market. Innovative product launches in embedded analytics involve introducing advanced and novel features, tools, or solutions within software applications to enhance data analysis and reporting capabilities. For instance, in March 2022, Infragistics Inc., a USA-based software solutions company, launched Reveal, an embedded analytics platform which simplifies the integration, management, and payment of analytics. Reveal can cut development time by 85% over building an in-house solution. Customers can also save as much as $350k and can drive new revenue and increase customer satisfaction by adding a new, modern UX to apps and its faster to integrate into a code as it doesn’t require that customers host it in a third-party cloud location.

In May 2024, Accenture plc, a US-based professional services firm specializing in information technology services and consulting, acquired TeamExpat B.V. for an undisclosed sum. This acquisition is intended to strengthen Accenture's embedded analytics capabilities, particularly in the semiconductor and high-tech sectors, while also focusing on expanding these capabilities to better serve clients in high-tech and manufacturing industries. TeamExpat B.V. is a Netherlands-based company that specializes in embedded software for complex high-tech products and systems.

Major companies operating in the embedded analytics market include MicroStrategy Incorporated, TIBCO Software Inc., Tableau Software LLC, SAS Institute Inc., Oracle Corporation, The International Business Machines Corporation, Microsoft Corporation, Infor Inc., SAP SE, Yellowfin International Pty. Ltd., Sisense Inc., OpenText Corporation, QlikTech International AB, GoodData, Zoho Analytics, Logi Analytics Inc., Izenda Inc., Vertica Systems Inc., Exago, Inc., Phocas Software, Dundas Data Visualization Inc., InetSoft Technology Corp., Pyramid Analytics, Anaplan Inc., Cloudera Inc., Dataiku Inc.

Embedded analytics is a set of capabilities that are tightly embedded into existing programs to provide additional awareness, context, or analytic capability to aid decision-making. It is used to solve high-value business challenges and work more effectively using relevant data and analytics.

The main solutions in embedded analytics are software and services. The embedded analytics software consists of dashboards and data visualisations that create graphs and charts to display metrics and benchmarking software that compares performance metrics. Small and medium-sized businesses and large corporations use embedded analytics on-premises and in the cloud for applications such as finance, human resources, information technology, marketing, sales, and production. These are used by end-user verticals such as telecommunications and IT, retail, healthcare, and manufacturing.

The embedded analytics market research report is one of a series of new reports that provides embedded analytics market statistics, including embedded analytics industry global market size, regional shares, competitors with an embedded analytics market share, detailed embedded analytics market segments, market trends and opportunities, and any further data you may need to thrive in the embedded analytics industry. This embedded analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

North America was the largest region in the embedded analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the embedded analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the embedded analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The embedded analytics market includes revenues earned by entities by providing hardware and software services to deliver that information and current business insights in the most straightforward manner possible, allowing any user or program to access it and take action. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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