Location Analytics Global Market Report 2024

Location analytics involves the utilization of location intelligence software for the visualization and analysis of geospatial data.

The main location types in location analytics are outdoor location and indoor location. Outdoor location enables the identification of prospective customers based on online behavior, visualizing location data, and other factors, aiding companies in geo-marketing, asset management, and business planning by understanding consumer behavior. The different components of location analytics include solutions and services, and it can be deployed in various modes such as on-premise and cloud. It finds applications in diverse areas, including risk management, customer experience management, remote monitoring, supply chain planning and optimization, emergency response management, location selection and optimization, among others. Location analytics is implemented across various industries, including transportation and logistics, retail, BFSI, IT & telecommunications, healthcare, energy and utilities, manufacturing, and more.

The location analytics market research report is one of a series of new reports that provides location analytics market statistics, including location analytics industry global market size, regional shares, competitors with a location analytics market share, detailed location analytics market segments, market trends and opportunities, and any further data you may need to thrive in the location analytics industry. This location analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The location analytics market size has grown rapidly in recent years. It will grow from $20.88 billion in 2023 to $23.83 billion in 2024 at a compound annual growth rate (CAGR) of 14.1%. The growth observed during the historic period can be attributed to several factors, including the integration of GPS technology in smartphones, the rise of location-based services (LBS), the implementation of Geographic Information System (GIS) technology, the increasing use of location analytics in retail for targeted marketing, and the adoption of location-based analytics in supply chain management. These developments have contributed to the expanding utilization of location intelligence across various sectors.

The location analytics market size is expected to see rapid growth in the next few years. It will grow to $41.76 billion in 2028 at a compound annual growth rate (CAGR) of 15.1%. The anticipated growth in the forecast period can be attributed to several factors, including the expansion of location analytics in the Internet of Things (IoT), a growing demand for real-time location intelligence, the integration of location analytics with artificial intelligence (AI), the adoption of location analytics in smart cities infrastructure, and the increasing use of location-based analytics in healthcare. Major trends expected in the forecast period include the development of indoor location analytics solutions, an emphasis on privacy and ethical use of location data, the integration of augmented reality (AR) with location analytics, the use of location analytics for predictive analytics, and the implementation of location analytics in risk management and security.

The anticipated growth in the use of spatial data and analytical tools is set to drive the expansion of the location analytics market. Spatial data and analytical tools enhance understanding, decision-making, and prediction by incorporating layers of geographic data, such as traffic, weather, and geography. This data-driven approach using location analytics has the capacity to forecast demand, identify disruptions in the supply chain, and aid in infrastructure planning. For instance, Impact Networking, a US-based integrated business technology company, reports that enterprises using business intelligence and analytics experience an average return on investment of 1300%. Therefore, the increasing utilization of spatial data and analytical tools is a significant driver for the growth of the location analytics market.

The increasing adoption of Internet of Things (IoT) devices is expected to contribute to the growth of the location analytics market. IoT devices, embedded with sensors, software, and connectivity capabilities, collect and exchange data over the internet. In the context of location analytics, these devices provide real-time location data for assets, vehicles, and personnel, enhancing safety and security. Projections indicate that the number of IoT devices is expected to reach 24.1 billion by 2030, as reported by the CRO Forum,2022, highlights, a Netherlands-based discussion group of risk managers. Additionally, Exploding Topics, a US-based online platform, anticipates 25.4 billion IoT devices by 2030. Consequently, the increasing adoption of IoT devices is a significant driver for the growth of the location analytics market.

The integration of artificial intelligence solutions has become a prominent trend in the location analytics market. Leveraging AI in location intelligence can automate processes, detect patterns within extensive datasets, and make predictions. Noogata, an Israel-based no-code AI data analytics company, introduced an AI-based location analytics library for bricks-and-mortar insights in November 2021. This allows sales and marketing directors to utilize AI for actionable insights, such as lead creation and scoring, by gaining a better understanding of relevant locations for their company.

Major companies in the location analytics market are strategically launching innovative products to deliver reliable services to their customers. INRIX Inc., a US-based software company, introduced INRIX IQ Location Analytics in July 2021. This cloud-based platform offers location intelligence solutions, empowering businesses to make data-driven decisions and maximize their return on investment. It features customizable dashboards for real-time data viewing and informed decision-making.

In February 2021, PlaceIQ Inc., a US-based software company specializing in location data, analytics, and insights, acquired Skyhook Wireless Inc for an undisclosed amount. This acquisition aims to enhance PlaceIQ Inc. 's location intelligence solutions. Skyhook Wireless Inc. is a US-based software company.

Major companies operating in the in the location analytics market report are Alteryx Inc., Cisco Systems Inc., CleverMaps Inc., Environmental Systems Research Institute Inc. (ESRI), GaliGeo, Google LLC, Here Technologies, Hexagon AB, Indoor Atlas Ltd, Lepton Software Limited, Microsoft Corporation, Pitney Bowes Inc., PlaceIQ Inc., Precisely Inc., Purple Communications Inc., SAP SE, SAS Institute Inc., Sparkgeo Consulting Inc., TIBCO Software Inc., TomTom International BV, Zebra Technologies Corporation, CARTODB Inc., GapMaps, Hardcastle GIS Solutions Inc., Locale. ai Inc., Mapidea Lda, NEWGROVE Limited, Orbica Limited, Placense, Esri Technologies Limited, International Business Machines Corporation (IBM), CleverAnalytics AS, Foursquare Labs Inc., Geoblink S. L., Mapbox Inc., Near Pte Ltd., Geospark Analytics, Geosys Enterprise Solutions Pvt. Ltd., Geotab Inc.

North America was the largest region in the location analytics market in 2023. The regions covered in the location analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the location analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The location analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from geospatial data by utilizing services such as RFID, radio tracking, near-filed communication, internet tracking global positioning systems (GPS)& satellite tracking technologies. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.