Location Analytics Market Report 2025

This Location Analytics market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The location analytics market size has grown rapidly in recent years. It will grow from $23.31 billion in 2024 to $26.33 billion in 2025 at a compound annual growth rate (CAGR) of 12.9%. The growth in the historic period can be attributed to integration of GPS technology in smartphones, rise of location-based services (LBS), implementation of geographic information system (GIS), increasing use of location analytics in retail for targeted marketing, adoption of location-based analytics in supply chain management.

The location analytics market size is expected to see rapid growth in the next few years. It will grow to $49.34 billion in 2029 at a compound annual growth rate (CAGR) of 17%. The growth in the forecast period can be attributed to expansion of location analytics in internet of things (iot), growing demand for real-time location intelligence, integration of location analytics with artificial intelligence (AI), adoption of location analytics in smart cities infrastructure, increasing use of location-based analytics in healthcare. Major trends in the forecast period include development of indoor location analytics solutions, emphasis on privacy and ethical use of location data, integration of augmented reality (AR) with location analytics, use of location analytics for predictive analytics, implementation of location analytics in risk management and security.

The anticipated growth in the use of spatial data and analytical tools is set to drive the expansion of the location analytics market. Spatial data and analytical tools enhance understanding, decision-making, and prediction by incorporating layers of geographic data, such as traffic, weather, and geography. This data-driven approach using location analytics has the capacity to forecast demand, identify disruptions in the supply chain, and aid in infrastructure planning. For instance, Impact Networking, a US-based integrated business technology company, reports that enterprises using business intelligence and analytics experience an average return on investment of 1300%. Therefore, the increasing utilization of spatial data and analytical tools is a significant driver for the growth of the location analytics market.

The increasing adoption of Internet of Things (IoT) devices is expected to contribute to the growth of the location analytics market. IoT devices, embedded with sensors, software, and connectivity capabilities, collect and exchange data over the internet. In the context of location analytics, these devices provide real-time location data for assets, vehicles, and personnel, enhancing safety and security. Projections indicate that the number of IoT devices is expected to reach 24. 1 billion by 2030, as reported by the CRO Forum,2022, highlights, a Netherlands-based discussion group of risk managers. Additionally, Exploding Topics, a US-based online platform, anticipates 25. 4 billion IoT devices by 2030. Consequently, the increasing adoption of IoT devices is a significant driver for the growth of the location analytics market.

Major companies in the location analytics market are developing technologically advanced solutions, such as location intelligence platforms, to enhance customer service with advanced features. Location intelligence platforms are software solutions that integrate, analyze, and visualize geospatial data, providing valuable insights for decision-making and strategic planning across various industries. For instance, in May 2023, Unacast, a US-based location intelligence and insights company, launched Unacast Insights, a robust location intelligence platform designed for real estate investors, retailers, and marketers aiming to comprehend how people move across the United States and within specific areas of interest. This platform enables users to engage with migration and demographic trends at the state, city, and zip code levels while also analyzing foot traffic patterns across specific venues or points of interest. By providing these insights, Unacast Insights empowers businesses to make informed decisions based on consumer behavior and spatial dynamics.

Major companies in the location analytics market are concentrating on launching innovative products to deliver reliable services to their customers. An innovative product launch in location analytics entails introducing a cutting-edge solution or technology that utilizes spatial data to provide unique insights and capabilities for businesses, government entities, or individuals. For example, in September 2023, Adsquare, a Germany-based location intelligence company, unveiled its location intelligence platform and Location Analytics. This groundbreaking offering is set to revolutionize how businesses utilize location data to enhance their strategies and drive success. The upgraded platform showcases Adsquare's commitment to continuous innovation and providing industry-leading solutions that empower advertisers, marketers, and businesses of all sizes. With an improved user interface enhancing the experience for existing products like Audience Targeting and Proximity Targeting, the platform also introduces the innovative Location Analytics feature. This crucial component allows businesses to upload their store lists and specify timeframes, enabling access to detailed footfall metrics that yield valuable insights into consumer behavior and spatial dynamics.

In January 2024, Mytraffic, a France-based provider of location intelligence and traffic analytics, acquired Geoblink for an undisclosed amount. This strategic partnership represents a pivotal moment in transforming the landscape of advanced location insights in Europe. The newly formed entity aims to become the preferred partner for businesses and public organizations throughout Europe seeking innovative location intelligence solutions. Geoblink, based in Spain, specializes in providing location analytics solutions.

Major companies operating in the location analytics market include Alteryx Inc., Cisco Systems Inc., CleverMaps Inc., Environmental Systems Research Institute Inc. (ESRI), GaliGeo, Google LLC, Here Technologies, Hexagon AB, Indoor Atlas Ltd, Lepton Software Limited, Microsoft Corporation, Pitney Bowes Inc., PlaceIQ Inc., Precisely Inc., SAP SE, SAS Institute Inc., Sparkgeo Consulting Inc., TIBCO Software Inc., TomTom International BV, Zebra Technologies Corporation, GapMaps, Hardcastle GIS Solutions Inc., Locale. ai Inc., Mapidea Lda, NEWGROVE Limited, Orbica Limited, Placense, Esri Technologies Limited, International Business Machines Corporation (IBM), CleverAnalytics AS, Foursquare Labs Inc., Geoblink S. L., Mapbox Inc., Near Pte Ltd., Geospark Analytics, Geosys Enterprise Solutions Pvt. Ltd., Geotab Inc.

North America was the largest region in the location analytics market in 2024. The regions covered in the location analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the location analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Location analytics involves utilizing geographical data to derive insights and make informed business decisions. This process includes analyzing spatial data, typically through geographic information systems (GIS), to uncover patterns, trends, and relationships within specific geographic regions.

The main location types in location analytics are outdoor location and indoor location. Outdoor location enables the identification of prospective customers based on online behavior, visualizing location data, and other factors, aiding companies in geo-marketing, asset management, and business planning by understanding consumer behavior. The different components of location analytics include solutions and services, and it can be deployed in various modes such as on-premise and cloud. It finds applications in diverse areas, including risk management, customer experience management, remote monitoring, supply chain planning and optimization, emergency response management, location selection and optimization, among others. Location analytics is implemented across various industries, including transportation and logistics, retail, BFSI, IT & telecommunications, healthcare, energy and utilities, manufacturing, and more.

The location analytics market research report is one of a series of new reports that provides location analytics market statistics, including location analytics industry global market size, regional shares, competitors with a location analytics market share, detailed location analytics market segments, market trends and opportunities, and any further data you may need to thrive in the location analytics industry. This location analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The location analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from geospatial data by utilizing services such as RFID, radio tracking, near-filed communication, internet tracking global positioning systems (GPS)& satellite tracking technologies. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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