Smart Bathroom Market Report 2025

The smart bathroom market size has grown strongly in recent years. It will grow from $4.87 billion in 2024 to $5.26 billion in 2025 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to increased focus on home automation, rising awareness of water conservation, luxury and comfort expectations, aging population and accessibility, energy efficiency considerations.

The smart bathroom market size is expected to see rapid growth in the next few years. It will grow to $8.08 billion in 2029 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to health and wellness integration, customization and personalization trends, smart mirrors and interactive displays, environmental sustainability solutions. Major trends in the forecast period include health and wellness features, advanced hygiene solutions, enhanced security and privacy, augmented reality (AR) in design and planning, integration with smart home ecosystems.

The rising demand for smart homes is contributing to growth in the smart bathroom market. Increasing disposable incomes are encouraging upgrades to smart homes, which incorporate advanced technologies such as voice-activated commands, internet-connected systems, and Bluetooth-enabled features. For example, in August 2023, RubyHome, a US-based real estate company, reported that 63.43 million homes in the US are equipped with smart home devices, with approximately 7 in 10 homebuyers expressing a preference for purchasing a smart home. Therefore, the growing demand for smart homes is fueling expansion in the smart bathroom market.

The projected growth of the smart bathrooms market is fueled by the rising inclination toward home remodeling and renovations. Home renovations involve enhancing residential properties, and incorporating smart technologies into bathroom remodeling creates modern, efficient, and personalized spaces. The Joint Center for Housing Studies of Harvard University estimates national spending on remodeling and repairs for owner-occupied homes to reach $485 billion in 2023, marking a 2.6% increase from the previous year. This inclination toward home improvement is a significant driver for the smart bathrooms market.

Leading companies in the smart bathroom market are concentrating on creating smart bathrooms that incorporate rapid heating technology to enhance user convenience and improve the overall bathroom experience. Rapid heating technology in smart bathrooms generally refers to systems that provide quick or accelerated heating, effectively warming specific areas or elements of the bathroom to boost comfort and efficiency. For instance, in September 2024, Xiaomi Inc., a China-based consumer electronics and smart manufacturing company, introduced the Mijia Smart Bathroom Heater N1, which employs rapid heating technology to increase the temperature by 15°C (~32°F) in just one minute. This device features smart controls, a disinfection function, and a light panel, making it a versatile addition to contemporary bathrooms.

Major companies in the smart bathroom market are introducing innovative products to gain a competitive edge. One such advancement is the voice-controlled, self-filling bathtub, designed to enhance convenience and user experience. For example, in January 2022, Kohler Co., a US-based manufacturer of plumbing products, launched the stillness bath. Users can program the bathtub to fill automatically at a predetermined temperature and depth using the Kohler Konnect app or voice commands. This technological feature caters to the evolving needs of consumers seeking enhanced functionality and ease of use in bathroom fixtures.

In July 2024, Roca Corporación Empresarial, a Spain-based company that designs, manufactures, and markets bathroom products, acquired Idral Spa for an undisclosed amount. Through this acquisition, Roca Group intends to bolster its taps division, expand its product offerings in the public and communal bathroom markets, and leverage Idral's expertise in smart tap technologies to enhance user experience and hygiene. Idral S.p.A. is an Italy-based company that designs and manufactures sanitary ware, taps, and accessories for public and commercial environments.

Major companies operating in the smart bathroom market include LIXIL Group Corporation, MASCO Corporation, Kohler Co, Toto Ltd., Bio Bidet, American Standard Brands LLC, Roca Sanitario SA, GROHE AG, Bradley Corporation, Jaquar Group Co Ltd., Villeroy & Boch AG, RAK Ceramics P.J.S.C, Duravit AG, Moen Incorporated, Delta Faucet Company, Sloan Valve Company, Symmons Industries Inc., Ove Decors, The Chicago Faucet Company, Jacuzzi Brands LLC, Kallista Co, Brondell Inc., Aquatica Plumbing Group, Aquamoon LLC, Novellini Spa.

North America was the largest region in the smart bathroom market in 2024 and is expected to be the fastest-growing region in the forecast period. The regions covered in the smart bathroom market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart bathroom market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A smart bathroom is an area that integrates technology and data to engage and connect with users, aiming to elevate personal hygiene and cleanliness standards. It also enhances safety, operations, and the customer experience while providing insights to stakeholders on labor and resource-saving measures.

The primary products featured in smart bathrooms include hi-tech toilets, soaking tubs, digital faucets, and various other items. Hi-tech toilets are characterized by advanced features such as automatic dryers and heated seats. Smart bathroom connectivity options encompass Bluetooth, Wi-Fi, and 3G, with distribution occurring through both offline and online channels. These products find applications in both commercial and residential settings.

The smart bathroom market research report is one of a series of new reports that provides smart bathroom market statistics, including smart bathroom industry global market size, regional shares, competitors with a smart bathroom market share, detailed smart bathroom market segments, market trends and opportunities, and any further data you may need to thrive in the smart bathroom industry. This smart bathroom market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart bathroom market consists of sales of Bluetooth speakers, smart showers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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