Sales Intelligence Market Report 2025

The sales intelligence market size has grown rapidly in recent years. It will grow from $3.61 billion in 2024 to $3.99 billion in 2025 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to increased competition in sales, rise in demand for customer insights, focus on targeted marketing, expansion of account-based marketing, sales productivity improvement.

The sales intelligence market size is expected to see rapid growth in the next few years. It will grow to $6.94 billion in 2029 at a compound annual growth rate (CAGR) of 14.9%. The growth in the forecast period can be attributed to integration with customer relationship management (CRM), focus on social selling, shift to remote and virtual selling, emphasis on data security and compliance. Major trends in the forecast period include personalization and hyper-targeting, sales enablement integration, social selling analytics, continuous learning and training, voice and conversational analytics.

The increasing demand for content optimization and data enrichment tools has propelled the growth of the sales intelligence market. Data enrichment solutions allow businesses to maximize their data, leading to new marketing opportunities, enhanced communication channels, and improved client targeting. Similarly, content optimization is crucial to mitigate the risk of information overload, especially as new content is generated daily. For example, in January 2024, Search Hog Ltd., a UK-based web design agency, reported that digital marketing expenditure in the UK reached £25.84 billion in 2022, representing 44.5% of total advertising spending. Therefore, the rising demand for content optimization and related services is expected to boost the demand for sales intelligence tools and drive the growth of the sales intelligence market.

The increasing investments in artificial intelligence are anticipated to drive the growth of the sales intelligence market in the future. These investments involve directing financial resources toward the development, research, and application of AI technologies across various sectors. By utilizing advanced algorithms to analyze customer data, predict buying behaviors, and optimize sales strategies, investments in artificial intelligence enhance sales intelligence, leading to better decision-making and higher conversion rates. For example, in October 2023, Microsoft, a US-based computer technology company, committed A$5 billion (approximately $3.2 billion) to expand its artificial intelligence (AI) and cloud computing capabilities in Australia over the next two years. Therefore, the increasing investments in artificial intelligence are propelling the sales intelligence market forward.

The infusion of AI and ML capabilities to automate the pre-sales process is a prevalent trend. NielsenIQ BASES, a US-based new product and innovation development company, introduced BASES Creative Product AI in September 2022. This artificial intelligence engine, comprising 100 models and algorithms, enables the testing, screening, and optimization of product formulations, providing companies with opportunities to automate and improve their pre-sales and sales processes.

Major companies in the sales intelligence market are concentrating on developing advanced AI-integrated solutions to enhance predictive analytics and streamline sales processes for maximum efficiency and accuracy. In November 2023, Salesforce Inc., a US-based customer relationship management (CRM) company, launched Sales Cloud featuring the integrated AI assistant Copilot for Sales. These innovations aim to empower sales representatives, leaders, and operational teams, facilitating quicker sales processes, elevated seller productivity, and increased business revenue through AI-driven tools for tasks such as meeting summaries, email creation, and real-time data connections.

In May 2024, Warmly, a US-based sales orchestration firm, acquired Immagnify for an undisclosed sum. This acquisition is intended to enhance Warmly's B2B sales intelligence capabilities and refine its go-to-market strategies by utilizing Immagnify's advanced data collection and insights. Immagnify, an Israel-based sales intelligence platform, bolsters sales intelligence by providing data-driven insights that enable targeted engagement and enhance conversion strategies.

Major companies operating in the sales intelligence market include Oracle Corporation, LinkedIn Corporation, Dun & Bradstreet Corporation, Zoho Corporation, ZoomInfo Technologies LLC, InfoGroup Inc., Outreach Inc., Data Axle LLC, Demandbase Inc., HG Insights Inc., LeadGenius Inc., Showpad Inc., SalesIntel LLC, LeanData Inc., InsideView Corporation, DueDil Limited, Conversica Corporation, FuLLContact LLC, List Partners Inc., Velocify LLC, Clearbit Inc., UpLead Corporation, EverString Corporation, Relationship Capital Partners Inc., Gryphon Networks Corporation, RelPro LLC, InsightSquared Inc., RingLead Inc.

North America was the largest region in the sales intelligence market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the sales intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sales intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sales intelligence encompasses a range of tech solutions providing data to salespeople, aiding sales and marketing teams in identifying, analyzing, and utilizing data for potential customers. It is instrumental in understanding consumer behavior and targeting the audience with products that meet their requirements.

The primary components of sales intelligence are software and services. Software solutions enhance the quality and quantity of sales leads by utilizing internal and external data to identify new opportunities. Sales intelligence is deployed on-premises and in the cloud, catering to organizations of various sizes, including large enterprises and small-medium enterprises (SMEs). It is applied for lead management, data management, analytics and reporting, among other purposes, in industries such as BFSI, IT and telecom, healthcare and life sciences, consumer goods and retail, media and entertainment, and others.

The sales intelligence market research report is one of a series of new reports that provides sales intelligence market statistics, including sales intelligence industry global market size, regional shares, competitors with a sales intelligence market share, detailed sales intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the sales intelligence industry. This sales intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sales intelligence market includes revenues earned by entities by personalizing the sales strategy, enriching and cleaning the existing customer data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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