Virtual Private Network (VPN) Market Report 2025

This Virtual Private Network (VPN) report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The virtual private network (VPN) market size has grown rapidly in recent years. It will grow from $61.42 billion in 2024 to $71.66 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to data privacy regulations, increased internet surveillance, online freedom and censorship avoidance, hybrid work models, stringent data protection laws.

The virtual private network (VPN) market size is expected to see exponential growth in the next few years. It will grow to $154.09 billion in 2029 at a compound annual growth rate (CAGR) of 21.1%. The growth in the forecast period can be attributed to shift to zero trust security models, focus on endpoint security, privacy advocacy and awareness, industry-specific security regulations, hybrid work models. Major trends in the forecast period include enhanced user authentication methods, increased collaboration with cybersecurity platforms, integration with next-gen firewalls, cross-industry collaboration for threat intelligence, focus on network performance, integration with secure web gateway, dynamic access policies.

The rising incidence of cyberattacks is expected to drive the growth of the virtual private network (VPN) market in the upcoming years. Major corporations are adopting VPN technologies to securely transfer data and mitigate the risk of cyberattacks. For example, on November 20, 2023, the Department of Defence Australia reported that during the financial year 2022-2023, the Australian Cyber Security Centre received over 94,000 reports of cybercrime, reflecting a 23 percent increase from the previous year, 2021-22. Thus, the increasing frequency of cyberattacks is fueling the growth of the virtual private network market.

The growth of e-commerce is anticipated to significantly boost the virtual private network (VPN) market in the future. E-commerce, or electronic commerce, involves buying and selling goods and services, as well as transferring money or data through electronic networks, primarily the Internet. A virtual private network (VPN) enhances the security and privacy of e-commerce transactions by encrypting data and concealing the user's IP address, thereby reducing the risk of cyberattacks and ensuring customer confidentiality. For example, in April 2024, the European Commission, a Belgium-based governing body responsible for implementing decisions and upholding EU treaties, reported that among individuals aged 16 to 74 surveyed, 92% had used the Internet in the past year, with 70% purchasing goods or services, representing a 2% increase from 2022. Furthermore, 75% of EU internet users made online purchases in 2023, underscoring the continued expansion of e-commerce. As a result, the rise in e-commerce is propelling the growth of the virtual private network (VPN) market.

Technological advancements are gaining momentum in the virtual private network (VPN) market, with providers making increased investments to deliver fast, uninterrupted internet connectivity, and remote accessibility. In March 2023, Brave Software Inc., a Canada-based provider of internet privacy tools, introduced its Firewall + VPN service, expanding its VPN services to desktops in addition to Android and iOS. This cross-platform security enhancement allows users to connect and secure up to five devices, spanning Android, iOS, macOS, and Windows, under a single subscription. The move demonstrates the industry's commitment to advancing VPN technologies for comprehensive user protection.

Major companies operating in the virtual private network (VPN) market are strategically focusing on developing Wi-Fi 6 routers with integrated VPN capabilities to gain a competitive advantage. Wi-Fi 6 routers, equipped with built-in VPN functionality, offer enhanced wireless speeds and heightened security for internet-connected devices. For instance, in September 2022, Express Technologies Ltd., a Canada-based provider of VPN services, launched Aircove, the inaugural Wi-Fi 6 router with built-in VPN protection. Aircove extends comprehensive VPN safeguarding for entire homes, designed by the security professionals behind ExpressVPN's acclaimed VPN software. Covering an area of up to 1,600 square feet, it ensures swift and reliable dual-band Wi-Fi connectivity for numerous devices, leveraging Wi-Fi 6 technology to enhance wireless performance.

In September 2022, Kape Technologies, a UK-based cybersecurity firm, acquired Express VPN from Express VPN International Ltd for $936 million. This acquisition will expand Kape Technologies' presence in the commercial digital privacy sector and double its customer base, increasing from 3 million to 6 million users. Express VPN International Ltd. is a VPN service provider based in the British Virgin Islands.

Major companies operating in the virtual private network (VPN) market include Check Point Software Technologies Ltd., Cisco Systems Inc., Golden Frog GmbH, Juniper Networks Inc., Microsoft Corporation, Safer Social Ltd., Avast Software s. r. o., Citrix Systems Inc., Sectra AB, Google LLC, International Business Machines Corporation, NetMotion Software Inc., WatchGuard Technologies Inc., Array Networks Inc., NCP Engineering GmbH, BlackBerry Limited, Smith Micro Software Inc., GZ Systems Ltd., ExpressVPN International Ltd., NordVPN S. A., Surfshark Ltd., London Trust Media Inc., CyberGhost S. A., Mudhook Media Inc., J2 Global Inc., VPNetworks LLC, ProtonVPN AG, eVenture Limited, Windscribe Limited, Mullvad AB, Edalia Srl, Perfect Privacy LLC.

North America was the largest region in the virtual private network market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual private network (vpn) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual private network (vpn) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

A virtual private network (VPN) establishes an encrypted connection over the internet, linking a device to a network. This encrypted connection ensures the secure transmission of sensitive data, guards against unauthorized traffic monitoring, and enables users to work remotely. Providing private internet access, web security, and global remote access, virtual private networks are particularly valuable for multinational corporations, large enterprises, and various electronic devices.

Virtual private networks come in several types, including IP VPN, cloud VPN, mobile VPN, and multiprotocol label switching (MPLS). IP VPN, or internet protocol virtual private network, employs private connections to individual remote sites, avoiding reliance on the public internet. Components of virtual private networks encompass solutions and services, while connectivity types include site-to-site, remote access, and extranet, with deployment options such as cloud and on-premise. Virtual private networks find application in various sectors, including BFSI, manufacturing, healthcare, telecom and IT, government, among others.

The virtual private network (VPN) market research report is one of a series of new reports that provides virtual private network (VPN) market statistics, including virtual private network (VPN) industry global market size, regional shares, competitors with a virtual private network (VPN) market share, detailed virtual private network (VPN) market segments, market trends and opportunities, and any further data you may need to thrive in the virtual private network (VPN) industry. This virtual private network (VPN) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The virtual private network (VPN) market includes revenues earned by entities by providing software and solutions which allow organizations to securely extend their private intranet over the existing framework of the public network using authentication methods and encryption algorithms to securely transfer data between the two endpoints of its connection. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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