Projection Mapping Market Report 2025

This Projection Mapping report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The projection mapping market size has grown rapidly in recent years. It will grow from $3.75 billion in 2024 to $4.43 billion in 2025 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to surging demand for various applications, entertainment industry demand, corporate events and exhibitions, increased adoption in advertising, technological improvements in image processing.

The projection mapping market size is expected to see exponential growth in the next few years. It will grow to $9.4 billion in 2029 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period can be attributed to expansion of experiential marketing, rise of interactive projection mapping, increasing demand in retail and hospitality, increasing disposable income boosting market growth of projection mapping, rise in social media platforms exposing a multitude of different datasets. Major trends in the forecast period include advancements in projection technology, growth in augmented reality (AR) and virtual reality (VR), integration with 3d mapping and modeling, integration with spatial computing, projection mapping for architectural visualization.

The rising adoption of projection mapping in media events is anticipated to drive the growth of the projection mapping market in the future. Projection mapping is a video projection technique that involves mapping video footage onto a surface, transforming ordinary objects such as buildings, runways, stages, and even water into spectacular displays. This technique enhances audience engagement through visual aesthetics and can also be cost-effective for media events. For example, in August 2024, the International Trade Administration, a US-based government agency, reported that the U.S. Media and Entertainment (M&E) industry is currently valued at $649 billion and is projected to grow to $808 billion by 2028, reflecting an average annual growth rate of 4.3%. Thus, the increasing use of projection mapping at media events is contributing to the growth of the projection mapping market.

The growth of the advertising industry is expected to drive the expansion of the projection mapping market in the future. The advertising industry encompasses activities related to the creation, planning, execution, and management of promotional campaigns and messages aimed at reaching and persuading target audiences. Within this sector, projection mapping is utilized to create captivating and dynamic brand promotions by projecting immersive visuals onto buildings, objects, and unconventional surfaces, effectively engaging the audience and leaving a lasting impression. For example, in May 2024, Dentsu, a Japan-based advertising agency, forecasted that global advertising spending is expected to grow by 5% in 2024, up from 3.3% in 2023, reaching $754.4 billion, with spending prospects improving in the UK, Germany, US, Japan, and France. Thus, the expansion of the advertising industry is fueling the growth of the projection mapping market moving forward.

The incorporation of augmented and virtual reality stands out as a prominent trend in the projection mapping market. Major players in the market are focused on creating a seamless experience through augmented and virtual reality to enhance their market positions. Augmented reality (AR) and virtual reality (VR) create an enriched representation of the real world through digital visual components, enhancing the projection mapping experience. Nextech AR Solutions Corp. 's announcement of its mini-metaverse in London, utilizing ARway spatial mapping technology, is an example of this trend.

To gain a competitive advantage, major companies in the projection mapping market are developing innovative solutions, such as interactive projection mapping software. Interactive projection mapping software, a type of software in projection mapping technology, allows users to manipulate projected images through hand and body movements, offering a versatile platform for creative expression. Yuto Games' launch of an interactive projection mapping software represents a groundbreaking development, enabling the creation of immersive gaming environments and enhancing the gaming experience.

In January 2023, Strava, a US-based tracking services company, acquired Fatmap for an undisclosed amount. This acquisition aimed to integrate Fatmap's advanced 3D mapping technology into Strava's platform, enabling users to discover, plan, and navigate outdoor adventures more effectively by utilizing Fatmap's unique features tailored for outdoor activities such as hiking, biking, and skiing. Fatmap is a UK-based company specializing in 3D mapping platforms.

Major companies operating in the projection mapping market include AV Stumpfl GmbH, Barco NV, BenQ Corporation, Christie Digital Systems USA Inc., Digital Projection Limited, Seiko Epson Corporation, Panasonic Corporation, NEC Display Solutions Ltd., Optoma Corporation, Sony Group Corporation, Green Hippo Ltd., d3 Technologies Ltd., Coolux GmbH, VYV Corporation, Disguise Technologies, Delta Electronics Inc., Lightform Inc., NuFormer B. V., Magic Innovations Inc., Ventuz Technology AG, WorldStage Inc., Bartha Audio Visual Inc., Blue Pony Digital LLC, Production Resource Group LLC, UVA Imaging, Obscura Digital LLC, Holocube North America LLC, RUSH Design Inc., Interactive Audio Visual Inc.

North America was the largest region in the projection mapping market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the projection mapping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the projection mapping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Projection mapping is a technique used to transform objects, often with irregular shapes, into display surfaces for video projection. By employing the video projection method known as projection mapping, video material is mapped onto a surface, allowing regular objects like buildings, runways, stages, or even bodies of water to serve as captivating displays. These surfaces act as canvases that, through the interplay of light and illusion, create a delightful visual experience, utilizing the shape and texture of the surface. Additionally, interactive elements can be incorporated using mapping tools and images.

The primary components of projection mapping include hardware and software. Hardware is responsible for receiving input data from the user, storing information, displaying output, and executing commands. In the context of computers or electronic systems, hardware encompasses physical elements such as the monitor, hard drive, memory, and CPU. It collaborates with firmware and software to enable the functioning of a computer. Projection mapping can involve 2D, 3D, and 4D dimensions, with short-throw and standard-throw distance ranges. Projection mapping finds applications in various settings, including media events, venue openings, entertainment, product launches, and retail. It serves as a creative and dynamic way to transform surfaces into immersive visual experiences.

The projection mapping market research report is one of a series of new reports that provides projection mapping market statistics, including projection mapping industry global market size, regional shares, competitors with a projection mapping market share, detailed projection mapping market segments, market trends and opportunities, and any further data you may need to thrive in the projection mapping industry. This projection mapping market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The projection mapping market consists of revenues earned by entities by providing media servers and projectors. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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