Mobile Learning Global Market Report 2024

The mobile learning market size has grown exponentially in recent years. It will grow from $68.36 billion in 2023 to $88.12 billion in 2024 at a compound annual growth rate (CAGR) of 28.9%. Historical growth can be attributed to the widespread adoption of mobile devices, the surge in mobile apps and platforms, expanded internet access, the desire for personalized and flexible learning, and the integration of multimedia and interactive content.

The mobile learning market size is expected to see exponential growth in the next few years. It will grow to $254.52 billion in 2028 at a compound annual growth rate (CAGR) of 30.4%. The anticipated growth in the forecast period is driven by an emphasis on microlearning and bite-sized content, collaborative learning platforms, integration with Learning Management Systems (LMS), and the promotion of continuous learning in the gig economy. Major trends expected in this period include the integration of Augmented Reality (AR) and Virtual Reality (VR), the emergence of 5G technology, advancements in mobile tech, the focus on microlearning, gamification, and interactive learning methods.

The burgeoning demand for digital education is poised to propel the mobile learning market forward. This surge in digital education arises from various factors, including increased mobility, the convenience and flexibility of learning, interactive and collaborative learning methods, and the accelerated adoption of digitization within educational institutions. Particularly evident during the COVID-19 pandemic, digital education played a pivotal role in ensuring continuous access to education for students. This heightened demand for digital education is expected to fuel the need for mobile learning, an integral component of digital education that facilitates easy learning via mobile devices, anytime and anywhere through internet connectivity. For instance, Coursera's 2021 Impact Report highlighted a significant surge in online learning enrolments, escalating from 76 million in 2019 to 143 million in 2020 and further reaching 189 million in 2021, marking a robust year-on-year growth of 32%. This notable increase underscores the global trend of escalating demand for digital education. Therefore, the heightened demand for digital education is anticipated to be a driving force behind the growth of the mobile learning market.

The increasing adoption of smartphones is poised to significantly drive the expansion of the mobile learning market. Smartphones, blending the functionalities of traditional mobile phones with advanced computing capabilities, play a pivotal role in mobile learning. They facilitate interactive learning environments through online communities, forums, and collaborative group projects, enhancing the learning experience. For instance, data from Uswitch Limited in November 2023 revealed that 98% of UK adults aged 16 to 24 owned a smartphone, showcasing extensive smartphone usage within this age group. Even among older demographics, smartphone adoption remained substantial, with 86% of individuals in the 55–64 age category and 80% of those aged 65 and above possessing a smartphone device. This widespread adoption of smartphones across various age groups highlights their pervasive role in driving the mobile learning market forward.

Technological advancement stands as a pivotal trend shaping the mobile learning market. This progression involves leveraging emerging interactive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize the learning process. These cutting-edge mobile learning solutions aim to transform teaching methods and reshape the educational landscape, providing a more enhanced and interactive learning experience that is both user-friendly and adaptable. Major industry players are prioritizing the development of advanced mobile learning solutions to bolster their market positions. For instance, in May 2022, Camp K12 introduced Hatch Kids, a metaverse and AR/VR creative platform tailored for young learners. This platform serves as a free online 3D creative space, enabling children aged 6 to 18 to design, write, and publish 3D games, AR apps, interactive VR environments, and metaverse experiences. Hatch Kids facilitates coding learning through game and app development, fostering an interactive and case-based learning environment accessible via smartphones or other flat screens, even without prior coding experience. This initiative exemplifies the drive towards more engaging and interactive learning experiences within the mobile learning landscape.

Major companies in the mobile learning market are increasingly emphasizing strategic collaborations to deliver dependable services to their customers. Strategic collaboration involves mutually beneficial partnerships between independent entities, working together to achieve shared objectives while aligning with their individual strategic goals. For example, in April 2021, ScholarX Technologies Limited, a Nigeria-based provider of education and skills, partnered with Airtel Networks Limited, a Nigeria-based telecommunications services provider, to develop a new mobile learning platform. This collaborative venture aims to address the digital gap and empower individuals by providing accessible and engaging mobile learning opportunities, focusing on imparting valuable skills to a broader audience.

In June 2021, Skillsoft Corp, a leading US-based educational technology firm, successfully acquired Pluma Inc for $22 million. This strategic acquisition serves to broaden Skillsoft's Leadership Development portfolio, introducing a new modality to its blended learning strategy, and facilitating the company's entry into the realm of personalized coaching. Pluma Inc., the acquired entity, is a US-based online and mobile talent retention and professional development tool specializing in providing professional coaching services.

Major companies operating in the mobile learning market report are Google LLC, AT&T Incorporated, Dell Technologies Incorporated, International Business Machines Corporation (IBM), Cisco Systems Incorporated, Oracle Corporation, 3M Company, Broadcom Incorporated, SAP SE, Hewlett Packard Enterprise Company, Adobe Incorporated, Xyleme Incorporated, Citrix Systems Incorporated, Kronos Incorporated, Udemy Incorporated, Instructure Holdings Incorporated, Desire2Learn Corporation, Kaltura Incorporated, Meridian Knowledge Solutions Limited Liability Company, Udacity Incorporated, Litmos Limited, Thinkific Labs Incorporated, Upside Learning Solutions Private Limited, Blackboard Incorporated, WizIQ Incorporated, Moodle Proprietary Limited, Totara Learning Solutions, Voodle Incorporated, Epignosis LLC, Learningscape Incorporated, Salesforce.com Incorporated, SAP Ariba Incorporated.

Asia-Pacific was the largest region in the mobile learning market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The key software solutions within mobile learning encompass various aspects such as content development, portable Learning Management Systems (LMS), mobile content authoring, M-enablement, mobile and video-based courseware, e-books, interactive assessments, and additional tools. Content development solutions refer to systems utilized for creating pertinent mobile learning materials. They involve the creation, editing, manipulation, and maintenance of content intended to provide users with a comprehensive knowledge base. These solutions find application across diverse learning environments, including corporate training, in-classroom education, online on-the-job training, simulation-based learning, and other learning applications.

The mobile learning market research report is one of a series of new reports that provides mobile learning market statistics, including Mobile learning industry global market size, regional shares, competitors with a mobile learning market share, detailed mobile learning market segments, market trends and opportunities, and any further data you may need to thrive in the mobile learning industry. This mobile learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile learning market includes revenues earned by entities by providing enhanced learning engagement and uptake while lowering the cost of learning programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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