Lead Intelligence Software Global Market Report 2024

Lead intelligence involves the process of collecting data on leads and prospects through the use of software products, including applications, platforms, and extensions. The goal is to gain key insights about the ideal customer, which can be utilized to formulate effective marketing strategies and improve sales representative outreach efforts.

Lead intelligence software comes in two main types such as on-premises and cloud-based. On-premises software deployment involves installing computer programs directly on users' computers through methods such as CDs or USB drives. The various industry verticals where lead intelligence is applied include BFSI (Banking, Financial Services, and Insurance), food and beverages, health, wellness, and fitness, logistics and supply chain, retail and manufacturing, along with other industry sectors. The software caters to enterprises of different sizes, including small and medium-sized enterprises (SMEs) and large enterprises.

The lead intelligence software market research report is one of a series of new reports that provides lead intelligence software market statistics, including lead intelligence software industry global market size, regional shares, competitors with a lead intelligence software market share, detailed lead intelligence software market segments, market trends and opportunities, and any further data you may need to thrive in the lead intelligence software industry. This lead intelligence software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lead intelligence software market size has grown strongly in recent years. It will grow from $7.3 billion in 2023 to $7.86 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth observed during the historic period can be attributed to several factors, including the increased volume and variety of data, the globalization and diversification of markets, a heightened focus on customer experience and personalization, the evolution of marketing automation, and a notable shift towards data-driven decision-making.

The lead intelligence software market size is expected to see strong growth in the next few years. It will grow to $10.69 billion in 2028 at a compound annual growth rate (CAGR) of 8.0%. The anticipated growth in the forecast period can be attributed to the emergence of industry-specific solutions, ongoing innovation and feature enhancement, a focus on user-friendly interfaces and accessibility, the adoption of mobile-friendly solutions, the globalization of sales and marketing efforts, and the increasing importance of intent data. Major trends expected in the forecast period include the integration of advanced data analytics and machine learning, collaboration with customer relationship management (CRM) systems, real-time lead scoring and prioritization, AI-driven predictive analytics, and the incorporation of behavioral tracking and intent data.

The anticipated increase in enterprise IT spending is set to drive the growth of the lead intelligence software market. IT spending encompasses the financial investment made by organizations in their information technology systems and services, covering various aspects such as compensation for IT professionals and expenses related to the development and upkeep of enterprise-wide systems. Lead intelligence software plays a crucial role in helping companies ensure and validate optimal lead data for marketing purposes. As reported by TechCrunch in 2022, a survey forecasts a 6.7% year-over-year increase in IT spending, indicating a positive influence on the growth of the lead intelligence software market.

The surge in popularity of the expanding e-commerce industry is poised to contribute to the growth of the lead intelligence software market. E-commerce, involving the online buying and selling of goods and services, has seen substantial growth, prompting companies to rely on lead intelligence software for capturing and analyzing customer data, identifying potential leads, and personalizing marketing efforts. In 2022, 65% of consumers are projected to increase their use of online purchasing platforms, with global e-commerce revenues expected to reach $6.3 trillion by 2024. Additionally, in Spain, Esw forecasts 36.9 million e-commerce users, representing 74% of the total population, by 2025, with an average user spending $804 online. Thus, the upward trajectory of the e-commerce sector is a key driver for the lead intelligence software market.

A prominent trend in the lead intelligence software market is the adoption of technological advancements. Major companies are focusing on developing innovative products and technological solutions to fortify their positions in the market. For instance, in September 2021, Oracle Corporation launched Fusion Marketing System, a marketing automation solution utilizing artificial intelligence (AI) to automatically score leads at the account level. This system can forecast optimal times for customer engagement and generate qualified sales opportunities, streamlining the entire lead qualification and conversion process across various marketing channels.

Strategic partnerships are gaining traction as a trend in the lead intelligence software market, with companies seeking collaborative arrangements to enhance their offerings. Strategic partnerships involve leveraging each other's strengths and resources to achieve mutual benefits. An example is the partnership between CallRail, an AI-powered lead intelligence platform, and MyCase, a cloud-based legal management solution provider based in California. This collaboration aims to provide law firms with comprehensive information, optimizing marketing spending through CallRail's call tracking and analytics capabilities.

In April 2022, Informa, a UK-based company specializing in intelligence data, industry forums, and marketing services, acquired NetLine Corporation for an undisclosed amount. This strategic acquisition enhances Informa's capabilities in lead generation and management. NetLine Corporation, a US-based provider of lead intelligence software, brings valuable expertise to Informa's portfolio.

Major companies operating in the in the lead intelligence software market report are Datanyze Inc, Lead411 Inc., Oceanos Inc., Growlabs Technologies Inc., RocketReach LLC, LeadIQ Inc., LeadFuze Inc., CallidusCloud Inc., BuzzBuilder Pro LLC, LeadLake Inc., Cognism Limited, Koncert AI Inc., Diginius Ltd., LeadGenius Inc., Sales Leads Inc., Slintel Inc., Appier Inc., GumGum Inc., International Business Machines Corporation (IBM), Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Salesforce. com Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC

Asia-Pacific was the largest region in the lead intelligence software market in 2023. The regions covered in the lead intelligence software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the lead intelligence software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The lead intelligence market includes revenues earned by entities by collecting data to build trust, visibility, and credibility in business to generate revenues by improving customer experience. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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