Mobile Gaming Global Market Report 2024

The mobile gaming market size has grown rapidly in recent years. It will grow from $129.96 billion in 2023 to $149.53 billion in 2024 at a compound annual growth rate (CAGR) of 15.1%. Historical growth can be credited to the proliferation of smartphones and mobile devices, advancements in mobile graphics and processing power, widespread connectivity through mobile networks, and the emergence of casual and hyper-casual games.

The mobile gaming market size is expected to see rapid growth in the next few years. It will grow to $278.71 billion in 2028 at a compound annual growth rate (CAGR) of 16.8%. Forecasted growth is fueled by e-sports, competitive mobile gaming, cross-platform play, and a growing emphasis on sustainability. Major trends include AI integration, app store development, in-app purchases, e-sports expansion, and the integration of social features.

Increasing smartphone penetration is anticipated to fuel the expansion of the mobile gaming market. This surge in smartphone usage is attributed to factors such as the widespread availability of the internet, heightened engagement with social media platforms, the convenience of communication, affordable smartphones with enhanced features, social status associations, rising incomes, and increased reliance on mobile devices. The escalating prevalence of smartphones is expected to significantly amplify the demand for mobile gaming, a popular leisure activity. As per a survey on smartphone ownership conducted by the nonpartisan American think tank, the Pew Research Center, smartphone ownership among Americans rose from 81% in February 2019 to 85% in February 2021, marking a substantial increase from 35% a decade earlier, in 2011. This trend underscores the continuous growth in smartphone penetration, thereby propelling the expansion of the mobile gaming market.

The burgeoning population of gamers is poised to drive substantial growth within the mobile gaming market in the upcoming years. Gamers are individuals who derive enjoyment from electronic games involving interaction through various user interfaces or input devices such as controllers, joysticks, keyboards, or motion-sensing tools. The surge in mobile gaming usage is evident, with an escalating number of gamers gravitating towards smartphones and tablets for their gaming experiences. Mobile games typically offer greater affordability compared to console or PC games, with many available for free, appealing to gamers across diverse budgetary constraints. For instance, as per the Australia Plays 2023 report by the Interactive Games and Entertainment Association released in August 2023, 81% of Australians engage in video games, marking a significant 14% increase from the Digital Australia 2022 survey conducted two years earlier. This upsurge in gamer numbers underscores the driving force behind the expansion of the mobile gaming market.

A prominent trend shaping the mobile gaming market is the advancement of technology. This evolution is prominently characterized by the integration of virtual reality (VR) and augmented reality (AR) technologies, enhancing gaming experiences significantly. VR creates computer-generated environments that simulate real scenes and objects, offering users an immersive escape from reality, often facilitated through VR eyewear. On the other hand, AR merges virtual elements with the real world, augmenting or altering aspects of the existing environment within a game. Major industry players are strategically emphasizing the development of technologically advanced mobile gaming solutions to fortify their market presence. For instance, in April 2022, Meta (previously Facebook), the American technology company, conducted the Meta Quest Gaming presentation, unveiling a VR rendition of Ghostbusters. This VR version allows gamers to engage in ghost-hunting, blasting, and capturing activities within the Ghostbusters universe, offering both single and multiplayer game modes.

Major companies in the mobile gaming market are increasingly embracing strategic partnerships as a cornerstone of their game development strategies. Strategic partnerships entail collaborating to leverage each other's strengths and resources for mutual benefit and success. For instance, in May 2022, Electronic Arts Inc., a prominent US-based video game company, revealed a partnership with Middle-earth Enterprise, a company specializing in mobile game development. This collaboration birthed The Lord of the Rings, Heroes of Middle-earth, a collectible role-playing game (RPG) that immerses players in the captivating world and adventures of The Lord of the Rings series. The game offers a strategic, socially competitive experience, catering to existing and new fans alike. This release represents the latest addition to EA's expanding mobile game portfolio, as the company aims to deliver exceptional experiences and robust live services to a wider audience across various platforms worldwide.

In April 2021, Electronic Arts (EA), a prominent US-based video game company specializing in publishing games for consoles, PCs, and mobile devices, completed the acquisition of Glu Mobile for a sum of $2.4 billion. This strategic move is geared towards expediting EA's expansion within the mobile gaming sector, enhancing its portfolio, and fostering the development of new mobile gaming experiences. Glu Mobile, the acquired company, is a US-based entity known for its development and publishing of freemium games designed for smartphones and tablets.

Major companies operating in the mobile gaming market report are Apple Inc., Google LLC, Microsoft Corporation, Tencent Holdings Limited, Sony Interactive Entertainment LLC, NetEase Inc., Nintendo Co. Ltd., Bandai Namco Entertainment Inc., Activision Blizzard Inc., Electronic Arts Inc., CyberAgent Inc., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Zynga Inc., King Digital Entertainment Limited, Roblox Corporation, Ubisoft Entertainment SA, Supercell Oy, Playrix Holding Ltd., Niantic Inc., GungHo Online Entertainment Inc., GLU Mobile Inc., Bungie Inc., Voodoo SAS, Gameloft SE, Jam City Inc., Rovio Entertainment Corporation, Machine Zone Inc., Miniclip SA, Juego Studios LLP.

Asia-Pacific was the largest region in the mobile gaming market in 2023. The regions covered in the mobile gaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile gaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary devices utilized for mobile gaming include smartphones, smartwatches, PDAs, tablets, and similar gadgets. Smartphones, in particular, merge computer and phone functionalities into a single portable device and are highly favored for gaming due to their robust features and processing capabilities. These games are compatible with various operating systems such as Android, iOS, Windows, among others, and span diverse genres such as action-adventure, arcade, role-playing, sports, and more. Mobile gaming can be accessible for free or offered through premium subscription models.

The mobile gaming market research report is one of a series of new reports that provides mobile gaming market statistics, including mobile gaming industry global market size, regional shares, competitors with a mobile gaming market share, detailed mobile gaming market segments, market trends and opportunities, and any further data you may need to thrive in the mobile gaming industry. This mobile gaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile gaming market includes revenues earned by entities by fostering children's strategic thinking and awareness of their surroundings can improve their memory, spatial awareness, and problem-solving skills. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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