Mobile Gaming Market Report 2025

The mobile gaming market size has grown rapidly in recent years. It will grow from $146.33 billion in 2024 to $166.64 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to proliferation of smartphones and mobile devices, advancements in mobile graphics and processing power, ubiquitous connectivity with mobile networks, rise of casual and hyper-casual games.

The mobile gaming market size is expected to see rapid growth in the next few years. It will grow to $336.57 billion in 2029 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to e-sports and competitive mobile gaming, cross-platform gaming, sustainability and environmental initiatives. Major trends in the forecast period include integration of artificial intelligence (AI), introduction of app stores and digital distribution, in-app purchases and monetization models, e-sports and competitive mobile gaming, integration of social features.

The increasing penetration of smartphones is expected to drive the growth of the mobile gaming market. Smartphone usage is rising for various reasons, including growing internet access, increased use of social media, the convenience of communication, the affordability of feature-rich phones, social status, rising incomes, and a heightened dependency on mobile devices. This surge in smartphone adoption is likely to create significant demand for mobile gaming, as these devices are widely used for gaming and leisure activities. For instance, in February 2023, Uswitch Limited, a UK-based financial conduct authority, reported that there were 71.8 million smartphones in the UK as of 2022, marking a 3.8% increase (approximately 2.6 million) from 2021. Additionally, by 2025, the UK population is projected to reach 68.3 million, with 95% (about 65 million people) expected to own smartphones. This trend indicates growing smartphone penetration, which will, in turn, drive the growth of the mobile gaming market.

The burgeoning population of gamers is poised to drive substantial growth within the mobile gaming market in the upcoming years. Gamers are individuals who derive enjoyment from electronic games involving interaction through various user interfaces or input devices such as controllers, joysticks, keyboards, or motion-sensing tools. The surge in mobile gaming usage is evident, with an escalating number of gamers gravitating towards smartphones and tablets for their gaming experiences. Mobile games typically offer greater affordability compared to console or PC games, with many available for free, appealing to gamers across diverse budgetary constraints. For instance, as per the Australia Plays 2023 report by the Interactive Games and Entertainment Association released in August 2023, 81% of Australians engage in video games, marking a significant 14% increase from the Digital Australia 2022 survey conducted two years earlier. This upsurge in gamer numbers underscores the driving force behind the expansion of the mobile gaming market.

A prominent trend shaping the mobile gaming market is the advancement of technology. This evolution is prominently characterized by the integration of virtual reality (VR) and augmented reality (AR) technologies, enhancing gaming experiences significantly. VR creates computer-generated environments that simulate real scenes and objects, offering users an immersive escape from reality, often facilitated through VR eyewear. On the other hand, AR merges virtual elements with the real world, augmenting or altering aspects of the existing environment within a game. Major industry players are strategically emphasizing the development of technologically advanced mobile gaming solutions to fortify their market presence. For instance, in April 2022, Meta (previously Facebook), the American technology company, conducted the Meta Quest Gaming presentation, unveiling a VR rendition of Ghostbusters. This VR version allows gamers to engage in ghost-hunting, blasting, and capturing activities within the Ghostbusters universe, offering both single and multiplayer game modes.

Major companies in the mobile gaming market are increasingly embracing strategic partnerships as a cornerstone of their game development strategies. Strategic partnerships entail collaborating to leverage each other's strengths and resources for mutual benefit and success. For instance, in May 2022, Electronic Arts Inc., a prominent US-based video game company, revealed a partnership with Middle-earth Enterprise, a company specializing in mobile game development. This collaboration birthed The Lord of the Rings, Heroes of Middle-earth, a collectible role-playing game (RPG) that immerses players in the captivating world and adventures of The Lord of the Rings series. The game offers a strategic, socially competitive experience, catering to existing and new fans alike. This release represents the latest addition to EA's expanding mobile game portfolio, as the company aims to deliver exceptional experiences and robust live services to a wider audience across various platforms worldwide.

In July 2023, Savvy Games Group, a Saudi Arabia-based video game industry company, acquired Scopely Inc. for an undisclosed amount. This acquisition underscores Savvy Games Group's strategy to enhance its global gaming presence, with Scopely poised to benefit from Savvy's resources and investment focus. It also demonstrates Saudi Arabia's commitment to diversifying its economy through substantial investments in technology and entertainment, particularly in the video gaming sector. Scopely Inc. is a US-based developer specializing in mobile-first video games.

Major companies operating in the mobile gaming market include Apple Inc., Google LLC, Microsoft Corporation, Tencent Holdings Limited, NetEase Inc., Nintendo Co Ltd., Bandai Namco Entertainment Inc., Activision Blizzard Inc, Electronic Arts Inc, CyberAgent Inc, Take-Two Interactive Software Inc., Square Enix Holdings Co Ltd., Zynga Inc., King Digital Entertainment Limited, Roblox Corporation, Ubisoft Entertainment SA, Supercell Oy, Playrix Holding Ltd, Niantic Inc., GungHo Online Entertainment Inc, GLU Mobile Inc., Voodoo SAS, Gameloft SE, Jam City Inc., Rovio Entertainment Corporation, Machine Zone Inc., Miniclip SA, Juego Studios LLP.

Asia-Pacific was the largest region in the mobile gaming market in 2024. The regions covered in the mobile gaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile gaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mobile gaming encompasses games specifically designed and played on a spectrum of mobile devices, including smartphones, feature phones, pocket PCs, personal digital assistants (PDAs), tablets, and similar gadgets. These games vary from straightforward ones to sophisticated titles involving 3D graphics, augmented reality (AR), and other advanced features. They often utilize internet connectivity to enable interactive and immersive gaming experiences.

The primary devices utilized for mobile gaming include smartphones, smartwatches, PDAs, tablets, and similar gadgets. Smartphones, in particular, merge computer and phone functionalities into a single portable device and are highly favored for gaming due to their robust features and processing capabilities. These games are compatible with various operating systems such as Android, iOS, Windows, among others, and span diverse genres such as action-adventure, arcade, role-playing, sports, and more. Mobile gaming can be accessible for free or offered through premium subscription models.

The mobile gaming market research report is one of a series of new reports that provides mobile gaming market statistics, including mobile gaming industry global market size, regional shares, competitors with a mobile gaming market share, detailed mobile gaming market segments, market trends and opportunities, and any further data you may need to thrive in the mobile gaming industry. This mobile gaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile gaming market includes revenues earned by entities by fostering children's strategic thinking and awareness of their surroundings can improve their memory, spatial awareness, and problem-solving skills. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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