Automation Testing Global Market Report 2024

Automation testing is a software testing technique that involves the execution of a test case suite using specialized automated testing software tools. The primary objectives of automation testing are to reduce testing costs, expedite the delivery of capabilities, and enhance the efficacy, efficiency, and coverage of the software. Unlike manual testing, automation testing utilizes an automation tool to execute test cases, eliminating the need for human intervention to follow step-by-step instructions.

The main components of automation testing include testing types and services. Testing types involve various software designed to achieve cost reduction, quicker feature delivery, and improved software effectiveness. Examples of automation testing types include performance testing, regression testing, functional testing, unit testing, and others. Automation testing types are categorized into functional testing and non-functional testing. These testing components are applied through advisory and consulting services, planning and development services, implementation services, and managed services. Automation testing is utilized across various industries such as IT and telecommunication, BFSI, healthcare, retail, transportation and logistics, aviation, hospitality, government, and energy and power.

The automation testing market research report is one of a series of new reports that provides automation testing market statistics, including automation testing industry global market size, regional shares, competitors with a automation testing market share, detailed automation testing market segments, market trends and opportunities, and any further data you may need to thrive in the automation testing industry. This automation testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automation testing market size has grown rapidly in recent years. It will grow from $22.28 billion in 2023 to $25.95 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The expansion observed in the historical period can be attributed to several factors, including an increase in software development and releases, a demand for faster time-to-market, the growing complexity of software applications, the need for efficient bug detection and resolution, and the widespread adoption of agile and DevOps practices. These factors collectively contributed to the growth of automation testing during the historic period.

The automation testing market size is expected to see rapid growth in the next few years. It will grow to $49.59 billion in 2028 at a compound annual growth rate (CAGR) of 17.6%. The anticipated growth in the forecast period can be attributed to several factors, including the expansion of continuous testing in DevOps pipelines, the growth in test automation for mobile and web applications, the adoption of codeless test automation solutions, and an increased focus on test data automation. Major trends expected during this period encompass shift-left testing for early bug detection, containerization for scalable test environments, test automation in microservices architecture, adoption of Behavior-Driven Development (BDD) in testing, and the use of Robotic Process Automation (RPA) for test automation. These trends collectively contribute to the continued growth and evolution of automation testing in the forecasted period.

The surge in demand for automating testing processes is poised to drive the expansion of the automation testing market. Automation testing offers various advantages such as efficiently completing routine tasks, swiftly identifying faults, ensuring accuracy, and providing continuous feedback. These benefits, encompassing time and resource savings, are encouraging businesses to embrace automation testing for their software. Moreover, the integration of digitalization and automation tools reduces reliance on manual labor, facilitating the automation of business processes and the creation of novel digitalized testing models. Utilizing web-based solutions and cutting-edge technologies like blockchain, IoT, 5G, cloud computing, robots, AI, and data science enables the development of these new testing paradigms. For example, a report by the World Economic Forum in December 2021 highlights that 97% of global companies, including more than 90% of SMEs worldwide, have accelerated their adoption of automation technologies, emphasizing the increasing demand for automation across various industries.

The escalating prominence of the e-commerce industry is anticipated to significantly bolster the growth of the automation testing market. The continuous evolution of e-commerce platforms necessitates frequent updates to websites and mobile apps, including the addition of new features, enhancing user experiences, and resolving bugs. Automation testing plays a pivotal role in rapidly and effectively testing these modifications. According to US eCommerce statistics, the anticipation for increased usage of online purchasing platforms among consumers surged to 65% in 2022. Additionally, forecasts predict that e-commerce revenues will reach $6.3 trillion by 2024. In Spain, Esw, a global eCommerce management company, predicts a rise in eCommerce users from 29.6 million to 36.9 million by 2025, representing 74% of the country's population. This increased traction in the e-commerce sector is a significant driver propelling the automation testing market.

The rapid adoption of advanced technologies emerges as a pivotal trend reshaping the automation testing market landscape. Advanced automation testing significantly reduces time-to-market and enhances product launches by efficiently handling repetitive tasks with fewer resources, thereby maximizing businesses' return on investment. It offers superior insights compared to manual testing, particularly when certain tests fail. Major players in the automation testing domain are harnessing technologies like Artificial Intelligence (AI) and Machine Learning (ML) to streamline and augment the usability of their automation testing services. For instance, TestGrid, a US-based automation testing solutions provider, introduced an innovative AI-based testing platform in June 2023. This platform enables users to effortlessly create test cases in English, behavior-driven development (BDD), and comma-separated values (CSV) formats, eliminating the need for complex scripting. Additionally, it supports testing across more than 1000 real devices, various web browsers, and operating systems, simplifying the testing process and ensuring seamless software functionality.

Major players within the automation testing market are actively forging strategic partnerships to foster company and market development. These strategic partnerships denote formal relationships established between two or more companies or organizations aiming to pursue common goals, objectives, or collaborative projects. For instance, in June 2023, Leapwork, a Denmark-based company specializing in a visual and AI-powered test automation platform, initiated a partnership with Microsoft, a US-based technology giant. This collaboration aims to introduce AI-powered visual test automation capabilities to Microsoft Dynamics 365 and Microsoft Power Platform users globally. By leveraging Leapwork's solution through this partnership, Microsoft's customers and channel partners can seamlessly manage monthly software updates and automate business processes across diverse applications and technologies.

In another strategic move, Sauce Labs Inc., a US-based provider of cloud-hosted web and mobile automation testing solutions, acquired AutonomIQ in February 2021. The financial details of this acquisition were undisclosed. Sauce Labs aims to expand its array of solutions through this acquisition, leveraging AutonomIQ's expertise in swiftly and effortlessly executing tests on Software as a Service (SaaS) and low-code applications using Artificial Intelligence (AI) and Machine Learning (ML). AutonomIQ, based in the US, specializes in automation testing solutions.

Major companies operating in the in the automation testing market report are Accenture plc., AFour Technologies Pvt Ltd., Applitools, Astegic Inc., Broadcom Inc., Capgemini, Cigniti Technologies Ltd., Cygnet Infotech Pvt Ltd., HCL Technologies Limited., Hexaware Technologies Limited., Infosys Limited., International Business Machines Corporation, Keysight Technologies, Mindtree Limited., NTT DATA Group Corporation., Parasoft Corporation, Qualitest Group., Ranorex GmbH., Sauce Labs Inc., SmartBear Software, Tata Consultancy Services Limited., Tech Mahindra Limited., Tricentis LLC., Wipro Limited., Xoriant Solutions Pvt. Ltd., Zensar Technologies Limited., Zycus Inc.

North America was the largest region in the automation testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automation testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the automation testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The automation testing market includes revenues earned by entities by providing implementation, and managed services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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