Mobile Engagement Market Report 2025

This Mobile Engagement market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The mobile engagement market size has grown exponentially in recent years. It will grow from $39.68 billion in 2024 to $56.4 billion in 2025 at a compound annual growth rate (CAGR) of 42.1%. The growth in the historic period can be attributed to proliferation of mobile devices, growth in mobile app usage, rise of in-app advertising, increasing importance of user retention, rise in population.

The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $260.82 billion in 2029 at a compound annual growth rate (CAGR) of 46.6%. The growth in the forecast period can be attributed to adoption of personalized and contextual messaging, increasing urbanization, emphasis on interactive and gamified mobile experiences, growth in location-based mobile engagement, increased use of push notifications for customer engagement. Major trends in the forecast period include integration of chatbots and virtual assistants in mobile apps, focus on privacy-centric mobile engagement strategies, expansion of mobile wallets and in-app purchases, rise of progressive web apps (pwas) for seamless engagement, cross-platform and cross-channel mobile engagement solutions.

The rising use of applications on mobile devices is anticipated to drive the growth of the mobile engagement market in the future. A mobile application, or simply an app, is software specifically designed to operate on mobile devices like smartphones and tablets. Mobile applications simplify interactions by welcoming users with push notifications or providing guidance. Successful apps utilize mobile engagement strategies to shape the customer journey through thoughtful and strategic interactions with consumers. For example, a report published by the House of Commons Library in May 2024 indicates that nearly all children in the UK, 99%, spend time online, and by age 11, nine out of ten own a mobile phone. Among social media users aged 8 to 17, about 75% have an account or profile on at least one major platform. Although most platforms require users to be at least 13 years old, 60% of children aged 8 to 12 who use these platforms have created their own profiles. Consequently, the increasing use of applications on mobile devices is fueling growth in the mobile engagement market.

The growth of the mobile engagement market is also expected to be propelled by the increasing availability of mobile devices. These portable electronic devices, designed for wireless communication and on-the-go usage, facilitate access to case management systems and data from virtually anywhere. Businesses can enhance their engagement strategy by leveraging consumer data and preferences collected from mobile devices, allowing for customized interactions that increase relevance and user engagement. As of 2022, global smartphone users are estimated to be 6. 6 billion, with an annual increase of 4. 9% from 2021. In the United States, there are expected to be 294. 15 million smartphone users in January 2022, constituting nearly 85% of American adults. Therefore, the increasing availability of mobile devices is poised to drive demand for the mobile engagement market.

Product innovations are a significant trend gaining traction in the mobile engagement market. Key players in this sector are focusing on new product developments to enhance their market position. For example, in May 2023, British Telecommunications plc., a UK-based company specializing in telecommunications and IT solutions for various industries, announced the launch of Immersive Spaces aimed at business and public sector clients. This initiative creates the UK's first 5G-enabled interactive simulation experience. Developed in collaboration with Immersive Interactive Ltd, this innovative offering combines interactive 360° video content with sensory elements such as lights, sounds, and smells to replicate real-life environments. Companies can utilize these spaces for employee training, allowing new forklift drivers to become familiar with factory settings in a safe and controlled environment.

In April 2022, X (formerly Twitter, Inc.), a US-based social media and messaging software company, acquired OpenBack, an Ireland-based mobile engagement platform, for an undisclosed amount. Twitter aims to expand its user base, and the OpenBack team will contribute to enhancing Twitter's alerts within the Bluebird product team. OpenBack focuses on making push notifications more relevant for users, and it was founded in 2015.

Major companies operating in the mobile engagement market include Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Swrve Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. à r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush.

Asia-Pacific was the largest region in the mobile engagement market in 2024. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile engagement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile engagement market consists of revenues earned by entities by providing mobile engagement services such as billing, shipping, giving special offers, promoting upcoming events, confirming appointments, information about data on location, weather, account balance, and frequency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Mobile engagement involves interacting with individuals through messaging apps on mobile devices, both within and outside of apps. It serves various purposes, including supporting business goals, delivering brand experiences, facilitating communication, and building valuable long-term relationships with customers.

The main types of solutions in the mobile engagement market include SMS and MMS, push notifications, in-app messaging, emails, app/web content, and other engagement methods. SMS and MMS are utilized for sending text and links, with SMS supporting text and links, while MMS supports richer media such as images, GIFs, and videos. The market caters to different organization sizes, including large enterprises and small and medium-sized organizations. Deployments may be on-premises or on the cloud, and mobile engagement solutions find applications in various sectors, including banking, financial services and insurance (BFSI), consumer electronics and accessories, apparel, footwear and accessories (AFA), furniture and home furnishings, hospitality and travel, retail and e-commerce, and other diverse industries.

The mobile engagement market research report is one of a series of new reports that provides mobile engagement market statistics, including mobile engagement industry global market size, regional shares, competitors with a mobile engagement market share, detailed mobile engagement market segments, market trends and opportunities, and any further data you may need to thrive in the mobile engagement industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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