Conversational AI Global Market Report 2024

Conversational AI is a type of artificial intelligence that allows users to engage with computer applications, such as advanced chatbots or AI chatbots, similar to the way they would interact with other humans. Conversational artificial intelligence (AI) is used to respond to queries, resolve issues, collect information, conduct transactions, and deliver services more quickly and efficiently.

The main types of conversational AI include IVA and chatbots. IVAs are intelligent virtual assistants that are used to find the necessary information or accomplish tasks depending on particular user information, prior discussions, and their location. The different conversational AI components include platforms and services. The deployment types include cloud and on-premise. The conversational AI technologies include machine learning, deep learning, NLP and automated speech recognition, used by end-users such as BFSI, retail and e-commerce, healthcare and life science, travel and hospitality, telecom, media and entertainment and other end-users.

The conversational AI market research report is one of a series of new reports that provides conversational AI market statistics, including conversational AI industry global market size, regional shares, competitors with a conversational AI market share, detailed conversational AI market segments, market trends and opportunities, and any further data you may need to thrive in the conversational AI industry. This conversational AI market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The conversational ai market size has grown exponentially in recent years. It will grow from $9.43 billion in 2023 to $11.51 billion in 2024 at a compound annual growth rate (CAGR) of 22.1%. The growth in the historic period can be attributed to rise of messaging platforms, customer service automation, integration with business applications, user engagement and personalization.

The conversational ai market size is expected to see exponential growth in the next few years. It will grow to $26.88 billion in 2028 at a compound annual growth rate (CAGR) of 23.6%. The growth in the forecast period can be attributed to multimodal conversational interfaces, ai-powered voice assistants, industry-specific solutions, integration with virtual and augmented reality. Major trends in the forecast period include advancements in natural language processing (nlp), rise of virtual assistants and chatbots, integration with messaging platforms, multimodal conversations, voice-activated devices and smart speakers.

Increasing focus on customer engagement is expected to drive the conversational AI market. Customer engagement is the process of communicating with customers through various channels to strengthen relationships. Most businesses are focusing on increasing the customer experience to increase customer loyalty and revenue generation. According to the 2022 State of Customer Engagement Report published by Twilio, a US-based customer engagement platform for customized experiences, companies that invested in digital client engagement had revenue growth of 70% over the past two years. Conversational AI involves the use of messaging apps, speech-based assistants, and chatbots to automate conversation and provide personalized consumer engagement. Therefore, increasing focus on customer engagement will drive the conversational AI market growth.

The growing e-commerce industry is expected to boost the growth of the conversational AI market going forward. E-commerce refers to the buying and selling of goods and services over the Internet or other electronic networks. Conversational AI enhances customer support, improves the shopping experience, and optimizes e-commerce operations, driving its adoption as companies aim to stay competitive and deliver exceptional service. For instance, in October 2021, according to a report published by the International Trade Administration, a US-based agency, it is expected that e-commerce for consumer goods would account for about 22% of all retail sales worldwide, growing at an average rate of over 1% by 2024. Retail e-commerce sales also point to a consistent, long-term increase of 8% in all global retail e-commerce sales through 2024. Therefore, the growing e-commerce industry is driving the growth of the conversational AI market.

Technological advancements in conversational AI are a key trend in the market. Companies operating in the conversational AI market have come up with various technological advancements such as no-code development technology, easier deployment, advanced machine learning and natural language processing technology to increase usage and adoption of conversational AI in industries with no technical background. For instance, in November 2021, ZeroShotBot, a chatbot builder based in the United States, released a new innovative conversational AI technology that democratizes chatbots for both large and small organizations. ZeroShotBot is an approach to constructing chatbots that can be scalable in hours and do not require training data, allowing anyone with no coding knowledge or training to create a fully functional chatbot.

Major companies operating in the conversational AI market are developing innovative products such as conversational AI platforms to meet larger customer bases, more sales, and increase revenue. A conversational AI platform refers to a technology solution that enables the development, deployment, and management of conversational agents, such as chatbots and virtual assistants, that can engage in natural language conversations with users. For instance, in October 2023, Rasa, a US-based provider of conversational AI software, launched a Generative AI-native enterprise conversational platform. One standout feature of this product is its unique blend of advanced capabilities and user-friendly design, empowering businesses to harness the power of Large Language Models and develop more intuitive conversational interactions for their customers. At the core of the Rasa Platform lies CALM (Conversational AI with Language Models), an innovative approach that enhances the fluency of virtual assistants while simplifying the development process. CALM enables enterprises to create more intelligent and robust virtual assistants by tapping into the reasoning capabilities of language models. These virtual assistants can seamlessly navigate predefined business logic and workflows, delivering a conversational experience that feels natural and aligns with company policies and brand identity.

In March 2022, Microsoft Corporation, a US-based software company, acquired Nuance Communications Inc for a $19.7 billion deal. With this acquisition, Microsoft aims to boost its AI and cloud capabilities. This deal brings Nuance’s conversational AI and ambient intelligence with Microsoft’s secure and trusted industry cloud offerings. Nuance Communications Inc is a US-based software company that provides conversational AI and ambient intelligence across the healthcare, financial services, retail and telecommunications industries.

Major companies operating in the in the conversational ai market report are Google LLC, International Business Machines Corporation (IBM), Amazon Web Services Inc., Artificial Solutions Holding ASH AB, Baidu Inc., Haptik, Microsoft Corporation, Oracle Corporation, SAP SE, Conversica Inc., Nuance Communications Inc., Rasa Technologies GmbH, Avaamo Inc., Kore. ai Inc., Cognitivescale Inc., Kasisto Inc., Creative Virtual Ltd., Inbenta Technologies Inc., Next IT Corporation, Verint Systems Inc., 24/7 Customer Inc., Botpress, Chatfuel, Clinc Inc., DigitalGenius Inc., Exceed. ai, Interactions LLC, LivePerson Inc., Mindmeld Inc., Pypestream Inc.

North America was the largest region in the conversational AI market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the conversational ai market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the conversational ai market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The conversational artificial intelligence (AI) market consists of revenues earned by entities by providing machine learning and natural language processing. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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