Asia-Pacific Lingerie Market Outlook, 2028

Asia Pacific is expected to account for the largest revenue share over the forecast period owing to changing consumer preferences and increasing demand for luxury apparel because of the increasing disposable income of its population. One of the key factors driving growth in the Asia Pacific lingerie market is the region's large and diverse population of women. With a total population of over 4 billion people, the Asia-Pacific region is home to a significant proportion of the world's female population. This includes a growing number of young and fashion-conscious women who are increasingly interested in purchasing lingerie that reflects their personal style and preferences. Furthermore, seasonal trends also play an important role in the Asia-Pacific lingerie market and can significantly affect sales and profitability for businesses operating in this industry. The impact of seasonal trends can vary across different countries in the region depending on cultural and societal norms. In general, during festive seasons and holidays, such as Chinese New Year, Christmas, and Eid, there is usually an increase in demand for lingerie products. Consumers may purchase lingerie as a gift or wear it themselves to celebrate the occasion. For example, in China, the colour red is considered lucky and is commonly associated with good fortune and wealth, so during the Chinese New Year Season, there may be a higher demand for red lingerie products. Moreover, seasonal trends can also influence the types of materials and designs used in lingerie products. For instance, during the summer months, consumers may prefer lighter and more breathable materials such as cotton, lace, or mesh, while during the winter, they may opt for thicker and warmer materials such as wool or fleece. Marketing strategies and promotional activities of lingerie brands may also be affected by seasonal trends in the Asia Pacific market. Brands may offer special discounts or promotions during festive seasons or launch limited edition collections featuring designs or colours that are popular during that particular season.

According to the research report Asia Pacific Lingerie Market Outlook, 2028, the Asia Pacific Lingerie market is expected to grow at more than 5.45% CAGR from 2023 to 2028.The market is divided into product types such as knickers or pants, brasseries, shapeware, and others. Knickers or panties are a popular product category in the Asia pacific lingerie market and will have the largest market share in 2022. One of the key drivers of growth in the knickers category is the increasing demand for comfortable and functional underwear. Many consumers in the Asia Pacific region prioritize comfort when choosing their lingerie, and knickers are a popular choice due to their soft and breathable fabrics, as well as their range of sizes and styles. In addition to comfort, affordability is another factor driving growth in the knickers category. Many consumers in the region are price-sensitive and seek out affordable lingerie options. Knickers are often priced lower than other lingerie categories such as bras and shapewear, making them an attractive option for price-conscious consumers. The lingerie market in Asia Pacific is divided into segments based on the material used to make lingerie products. Satin, cotton, silk, nylon, and other materials are used. Satin has the largest market share in Asia Pacific. This material is known for its soft, silky feel and luxurious appearance, making it a popular choice among consumers in the region. Furthermore, satin is a breathable, lightweight material that offers a comfortable fit and is suitable for a wide range of lingerie styles. This makes it a popular choice for consumers who prioritise comfort and quality in their lingerie purchases. However, nylon is another popular material used in the manufacturing of lingerie products in the Asia Pacific region. Nylon is a synthetic polymer that is known for its durability, lightweight, and stretchy properties, making it a popular choice for lingerie manufacturers and consumers alike. Furthermore, nylon is a relatively inexpensive material compared to other options such as silk or satin, making it accessible to a wider range of consumers in the region. This affordability factor has helped to drive demand for nylon lingerie products, particularly among younger consumers who are price-sensitive.

According to the report, the market is segmented into five major countries, including China, Japan, India, Australia, and South Korea. Among them, China and India are two of the fastest-growing markets for lingerie in the Asia-Pacific region. In China, the lingerie market has seen rapid growth in recent years, driven by a rise in disposable income, increasing consumer awareness of lingerie brands, and changing attitudes towards intimate wear. The Chinese lingerie market is also benefiting from the growth of e-commerce, which has made it easier for consumers to purchase lingerie online. Major international brands such as Victoria's Secret and Triumph have made significant investments in the Chinese market, which has helped boost the overall growth of the industry. Furthermore, in India, the lingerie market has also seen rapid growth in recent years, driven by increasing urbanisation, rising disposable income, and a growing female workforce. The Indian lingerie market is also benefiting from a shift in consumer attitudes towards intimate wear, with more women embracing the idea of lingerie as a fashion statement rather than a functional item. The rise of e-commerce has also made it easier for consumers to purchase lingerie online, which has helped fuel the growth of the market.

The Asia-Pacific lingerie market is divided into two categories based on price range, namely economy and premium. Economy-priced lingerie refers to lingerie products that are affordable and cater to the mass market. The affordability of these products makes them popular among the middle- and lower-income groups in the region. During the forecast period, economy-priced lingerie is expected to hold the highest market share in the Asia-Pacific lingerie market. The demand for affordable lingerie products is on the rise due to the increasing disposable income of consumers and the changing lifestyle patterns. The growth of the economy-priced lingerie market is also driven by the increasing penetration of e-commerce and the availability of a wide range of affordable products through online platforms. Premium is expected to have the highest CAGR during the forecast period. The growing trend of luxury and high-end lingerie among the upper middle class and wealthy population in countries such as China, Japan, and South Korea is driving the demand for premium lingerie. The growing awareness about the quality of products and fashion trends and the increasing purchasing power of consumers are contributing to the growth of the premium lingerie market in the Asia Pacific region. The average price for a bra in Asia Pacific can range from around $10 to $40, while a pair of panties can cost between $5 to $20. High-end luxury lingerie products in Asia Pacific can cost upwards of $100, but they are typically less expensive than similar products in North America and Europe. It is worth noting that the price of lingerie can also vary depending on the country, as some countries in Asia Pacific have a lower cost of living than others. Additionally, there are many local lingerie brands in Asia Pacific that offer affordable and trendy options for consumers.

The distribution channels include specialty stores, online stores, hypermarkets, supermarkets, and others. Among them, specialty stores have the largest market share in the Asia-Pacific lingerie market due to their ability to provide a personalized shopping experience for customers. Specialty stores can also offer value-added services such as alterations, custom fittings, and bra-fitting consultations, which can further enhance the customer experience and create customer loyalty. Furthermore, specialty stores often host events and promotions, such as fashion shows and discounts, which can attract more customers and generate buzz around their brand and products. Some of the popular specialty stores for lingerie in Asia Pacific are Belle Lingerie, Wacoal, 6IXTY8IGHT, Triumph, La Senza, Victoria's Secret, Aimer, Embry Form, Peach John, GU Global Innerwear, etc. However, online stores have seen significant growth in the Asia Pacific lingerie market due to the increasing penetration of the internet and smartphones, as well as the rising popularity of e-commerce platforms. Online retailers are also able to offer competitive pricing, as they have lower overhead costs than traditional brick-and-mortar stores. There are many popular online sites for lingerie in Asia and the Pacific. Some of them are Zivame, Clovia, La Senza, Triumph, Peach John, Wacoal, Hunkemöller, 6IXTYEIGHT, Victoria's Secret, Adore Me, and many more.

The level of government regulation in the Asia-Pacific lingerie market varies depending on the country. In general, there are regulations related to product safety, labelling requirements, and labour laws that companies must comply with. For example, in China, the government has implemented regulations related to the use of hazardous substances in textile products, which impact the manufacturing of lingerie products. In addition, there are also regulations related to labour laws and fair wages that companies must comply with to ensure ethical and responsible manufacturing practises. Furthermore, many companies in the Asia-Pacific lingerie market have implemented rigorous testing and quality control processes to ensure that their products meet safety standards. They have also implemented ethical manufacturing practises to ensure compliance with labour laws and fair wages. Some companies have also obtained certifications, such as the Oeko-Tex Standard 100 certification, which is awarded to companies that meet strict safety and environmental standards.

The rise of social media influencers has had a significant impact on the Asia-Pacific lingerie market. Influencers have become a powerful marketing tool for lingerie brands, as they are able to reach a large audience and promote products in an engaging and relatable way. Many lingerie brands in the Asia-Pacific region have started partnering with influencers to promote their products on social media platforms such as Instagram and WeChat. Furthermore, influencers also play a role in shaping consumer preferences and trends. They are able to influence what is considered fashionable and desirable, and many consumers look to them for inspiration and guidance when it comes to purchasing lingerie. There are many popular influencers and celebrities in the Asia-Pacific region who promote lingerie brands on social media platforms such as Instagram and TikTok. Some of them are Jennie Kim, Irene Kim, Michelle Dy, Tammy Hembrow, Yoyo Cao, Kim Dao, Rachel Tee Tyler, Kryz Uy, Gigi Wu, Zhang Dayi, Sarah Harris, and many more.

Companies Mentioned in this Report:

Jocky International, Inc., Victoria's Secret, Triumph International, Hanesbrand Inc, Leonisa S.A., Wacoal Ltd, Belly Bandit, Chantelle Group, Mas Holdings, Phillips-Van Heusen Corporation, Honey Birdette, Aimer Group, Miraclesuit.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Lingerie market with its value and forecast along with its segments
• Country-wise Lingerie market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type:

• Knickers or Panties
• Brassiere
• Shapewear
• Others

By Material:

• Satin
• Cotton
• Silk
• Nylon
• Others

By Pricing Rang:

• Economy
• Premium

By Distribution Channel

• Specialty Store
• Online
• Supermarket/Hypermarket
• Others

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Lingerie industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.