Europe Lingerie Market Outlook, 2028

The word lingerie is a term taken directly from the English language, meaning undergarments, and is used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Furthermore, Changes in consumer preferences and attitudes are having a significant impact on the Europe lingerie market. Moreover, there is a growing demand for sustainable and ethical lingerie products among European consumers. They are becoming more aware of the environmental and social impacts of their purchasing decisions, and are seeking out lingerie brands that use eco-friendly materials and ethical manufacturing practices. Furthermore, European consumers are increasingly prioritizing comfort and functionality in their lingerie choices, rather than just aesthetics. They are looking for lingerie that can provide support, shape, and comfort for everyday wear, rather than just special occasions. In addition, another factor that is affecting the Europe lingerie market is the increasing trend towards athleisure and sportswear-inspired lingerie. Consumers are looking for more versatile and multi-functional lingerie that can be worn for different activities and occasions, such as yoga or working out, as well as for everyday wear. Moreover, new technologies are being incorporated into lingerie design and production, such as 3D printing, smart fabrics, and seamless construction. Furthermore, the integration of technology into lingerie has become increasingly popular, with features such as wireless charging capabilities, smart fabrics that adjust to body temperature and monitoring sensors that track heart rate and other health metrics.

According to the research report, Europe Lingerie Market Outlook, 2028, the Europe lingerie market is anticipated to reach more than USD 25 Billion from 2023 to 2028. There has been a greater focus on diversity and inclusivity in the lingerie industry. Brands are starting to offer a wider range of sizes, colors, and styles to cater to a broader range of customers. This has helped to make lingerie more accessible and inclusive. According to the report, the market is segmented into six major countries, including Germany, the United Kingdom, France, Italy, Spain, and Russia. Germany is one of the largest markets for lingerie in Europe. Germany's large population and strong economy create a sizable domestic market for lingerie, which provides a stable customer base for German lingerie companies. Additionally, Germany's central location in Europe allows its lingerie companies to easily export their products to neighboring countries. Furthermore, Germany's focus on sustainability and ethical manufacturing has also contributed to its leadership in the lingerie market. Many German lingerie companies priorities eco-friendly production processes and use high-quality materials that are both durable and environmentally conscious, which has helped them appeal to customers who priorities sustainability. In Europe, in countries such as France, Italy, and Spain, women of all ages are interested in lingerie products and tend to priorities quality, comfort, and style. These consumers may be interested in high-end luxury lingerie brands and products that reflect their personal style and preferences. However, in other countries such as the United Kingdom and Germany, younger consumers aged 18 to 24 are becoming an increasingly important demographic in the lingerie market. These consumers are more likely to priorities affordability and convenience and may prefer to purchase lingerie online.

The market is divided into product types such as knickers or pants, brasseries, shapeware, and others. Knickers or panties are a popular product category in the European lingerie market and will have the largest market share in 2022 due to their comfort and ease of wear, making them a popular choice for everyday use. Furthermore, bras are now considered an important fashion item rather than just a functional undergarment. As fashion trends evolve and become more daring, bras have become a way to express personal style and individuality. European women are increasingly interested in buying bras that are not only comfortable but also fashionable and stylish. There is a growing awareness in Europe of the importance of breast health, which has helped drive sales of bras that are designed to support and protect the breasts. Many bras now feature features like adjustable straps, underwire, and padding to help provide comfort and support. However, the European shapewear market offers a wide range of styles, from high-waisted shorts to full-body suits, to accommodate different body shapes and preferences. This means that people can find shapewear that is tailored to their specific requirements and provides the level of support and control they require.

Based on price range, the market is divided into two categories, economy and premium. During the forecast period, economy-priced lingerie is expected to hold the highest market share in the European lingerie market. The main reason for the popularity of economy-priced lingerie in Europe is its affordability. Many customers are looking for lingerie that is stylish, comfortable, and functional, but also fits within their budget. Premium is expected to have the highest CAGR during the forecast period. Many customers are willing to pay a premium price for lingerie that is made with premium materials, designed to provide maximum comfort and support, and offers unique design features that set it apart from economy-priced lingerie. Premium-priced lingerie brands are able to offer such products by investing in high-quality materials, sophisticated design and production processes, and extensive research and development. The average price for a bra in Europe can range from around €30 to €100, while a pair of panties can cost between €10 to €40. High-end luxury lingerie products in Europe can cost upwards of €300 or more. The pricing of lingerie products can also vary depending on the country, as some countries have a higher cost of living than others. Additionally, there are many premium lingerie brands in Europe that offer high-quality and luxury lingerie products, as well as mid-range brands that provide quality products at more affordable prices.

The lingerie market in Europe is segmented based on the material used in the manufacturing of lingerie products. The materials include satin, cotton, silk, nylon, and others. Among them, Cotton has the largest market share in Europe. Furthermore, there has been a growing trend towards sustainable and eco-friendly cotton lingerie, with many brands using organic cotton and promoting ethical production processes. In addition, Satin is a popular material used in the manufacturing of lingerie products due to its softness, smoothness, and sheen. Satin is typically made from a blend of silk, polyester, or nylon and is known for its luxurious feel and elegant appearance. Satin lingerie products are popular among customers who are looking for lingerie that is both comfortable and stylish. Furthermore, satin is also a popular material for bridal lingerie due to its association with luxury and elegance. Many European lingerie brands offer a range of satin bridal lingerie products, such as corsets, bustiers, and chemises that are designed to make brides feel special and glamorous on their wedding day. European lingerie has been associated with high-end luxury and sophistication, with brands such as La Perla, Agent Provocateur, and Chantelle catering to affluent and fashion-conscious consumers. These brands often target women aged 25 to 45 who are looking for high-quality, elegant lingerie with a focus on craftsmanship and design. However, in recent years, there has been a growing trend towards more inclusive and body-positive lingerie, with brands such as Savage X Fenty, Aerie, and Playful Promises offering a wider range of sizes and styles to cater to diverse body types and preferences. These brands often target younger consumers, particularly millennials and Gen Z, who are more focused on comfort, inclusivity, and sustainability. There are also niche brands that target specific demographics, such as maternity and nursing lingerie, bridal lingerie, and lingerie for the plus-size market.

The distribution channels include specialty stores, online stores, hypermarkets, supermarkets, and others. Among them, specialty stores have the largest market share in Europe. The popularity of specialty stores in the European lingerie market is due to their focus on customer service. Specialty stores often employ knowledgeable sales associates who are trained to provide expert advice and personalized recommendations to customers. This personalized approach to customer service helps to build customer loyalty and increase customer satisfaction, which are particularly important in the lingerie industry where fit and comfort are key considerations. Some of the popular specialty stores for lingerie in Europe are Agent Provocateur, Etam, Hunkemoller, Intimissimi, Triumph, La Perla, Victoria's Secret, Aubade, Wolford, Calzedonia, etc. However, online stores offer convenience and accessibility to customers. With the rise of e-commerce and the increasing penetration of smartphones and internet connectivity, customers are increasingly turning to online stores to shop for lingerie products. Online stores offer customers the ability to browse and purchase lingerie products from the comfort of their homes, at any time of the day or night, without the need to visit physical stores. Some of the popular online sites for lingerie in Europe include ASOS, Zalando, Hunkemoller, Boux Avenue, Intimissimi, Triumph, Wolford, Oysho, Etam, Lovehoney, etc.

The level of investment and mergers and acquisitions activity in the European lingerie market has been relatively high in recent years, reflecting the growth and potential of the market. Some of the major investment and M&A activities in the European lingerie market are as follows: In 2021, the UK-based lingerie retailer Bravissimo was acquired by the investment firm True for an undisclosed amount. Furthermore, in 2021, the British lingerie brand Figleaves was acquired by the UK-based e-commerce retailer N Brown Group for an undisclosed amount. Moreover, in 2020, the British lingerie brand Boux Avenue was acquired by the US-based private equity firm L Catterton for an undisclosed amount. Furthermore, in 2020, the French lingerie brand Etam raised €40 million ($44 million) from private equity firm LBO France to accelerate its international expansion.

Trade shows and industry events are essential in the European lingerie market. These events give lingerie manufacturers, distributors, and retailers a chance to show off their wares and network with other industry professionals. Some of the trade shows and industry events in the European lingerie market include the Salon International de la Lingerie, held annually in Paris, France. This event is one of the largest and most important lingerie trade shows in the world. Furthermore, Mode City is held annually in Paris. This event focuses on swimwear and lingerie and attracts a wide range of exhibitors and attendees from across Europe and beyond. Moreover, London Edge, held twice a year in London, UK, is an event that focuses on alternative fashion, including lingerie and underwear. Moreover, Curve, held annually in New York, USA, is focused on lingerie, swimwear, and activewear and attracts a mix of international and domestic exhibitors and attendees.

Developments:

• Hunkemöller: The Dutch lingerie brand launched a new collection in 2021 called HKMX X which combines lingerie with sportswear. The collection is designed to provide both comfort and support for women who want to be active while still feeling feminine.
• Triumph: The German lingerie brand launched a new range of wireless bras in 2021, called the Fit Smart collection. The bras use advanced technology to provide a customized fit that adapts to each individual's body shape.
• Etam: The French lingerie brand launched a new range of sustainable and eco-friendly lingerie in 2021, called the Green Collection. The collection uses organic cotton and recycled materials to create lingerie that is both comfortable and environmentally friendly.

Companies Mentioned in this Report:

Jocky International, Inc., Victoria's Secret, Triumph International, Spanx Llc, Hanesbrand Inc, Leonisa S.A., Wacoal Ltd, Belly Bandit, Lytess, Chantelle Group, Mas Holdings, Phillips-Van Heusen Corporation, Honey Birdette, Hunkemoller International B.V., Miraclesuit.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Lingerie market with its value and forecast along with its segments
• Country-wise Lingerie market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type:

• Knickers or Panties
• Brassiere
• Shapewear
• Others

By Material:

• Satin
• Cotton
• Silk
• Nylon
• Others

By Pricing Rang:

• Economy
• Premium

By Distribution Channel

• Specialty Store
• Online
• Supermarket/Hypermarket
• Others

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Lingerie industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.