South America Motorcycle Helmet Market Outlook, 2028

The South American motorcycle helmet market is a subset of the region's larger helmet market that focuses solely on motorcycle helmets. This market is expected to grow in the coming years as the number of motorbike riders increases and people become more aware of the importance of wearing helmets for safety. Brazil is South America's largest motorcycle helmet market, followed by Argentina and Colombia. Because of government regulations and safety awareness campaigns, these countries have a large number of motorbike riders and a growing demand for helmets. The motorcycle industry is the main industry propelling the market growth of motorcycle helmets in South America. As the motorcycle industry grows in the region, the demand for motorcycle helmets increases, which in turn drives the growth of the motorcycle helmet market. The motorcycle industry in South America is witnessing significant growth due to several factors, such as rising disposable incomes, increasing urbanisation, and growing demand for efficient and cost-effective transportation. As the motorcycle industry grows, there is a greater need for safety equipment such as helmets. Governments in South America have also introduced regulations mandating the use of helmets while riding motorcycles, which has further boosted the demand for motorcycle helmets.

According to the research report, “South America Motorcycle Helmet Market Outlook, 2028” the market is expected to add 53.63 Million by 2023-2028. Full-face helmets are the most common type of motorcycle helmet used in South America. This is due to the fact that full-face helmets offer better protection and are more popular among riders. South America has seen an increase in demand for more stylish and customised motorcycle helmets in recent years. Many riders choose helmets with distinctive designs and colours that reflect their personalities. South American governments have launched public awareness campaigns to encourage the use of motorcycle helmets and to educate the public about the importance of road safety. These campaigns include television, radio, and hoarding advertisements, as well as educational programmes in schools and universities. Some South American governments have provided subsidies to help motorcycle riders purchase helmets. In Peru, for example, the government provides low-income families with subsidies of up to 50% of the cost of a helmet. South American governments have established quality standards for motorcycle helmets to ensure that riders are adequately protected. In Brazil, for example, motorbike helmets must meet the standards of the Brazilian National Institute of Metrology, Quality, and Technology (INMETRO). Based on research study the market is segmented into smart and non-smart helmet, During the anticipated period the smart helmet is expected to gain the maximum market share in the motorcycle helmet market of South America.

In South America, there is a surge in demand for high-end motorcycle helmets. Riders are willing to pay more for helmets that provide superior protection and comfort, and manufacturers are responding with new designs and features in their premium helmet lines. South American motorcycle helmet manufacturers are increasingly adopting international safety standards to ensure that their helmets adequately protect riders. Many helmets, for example, now meet the ECE 22.05 standard, which is widely regarded as the most stringent helmet safety standard in the world. South American riders are increasingly utilising helmet accessories such as visors, Bluetooth communication systems, and camera mounts. These accessories improve the functionality of the helmet and provide greater convenience and safety to riders.

Motorcycle helmets have a long history in South America, dating back to the early twentieth century, when motorcycles first became popular in the region. Helmets were not widely used at the time, and riders frequently rode without any protective headgear. This began to change in the mid-twentieth century, when governments in South America began to enact laws requiring the use of helmets. One of the first helmet laws in South America was enacted in Brazil in 1977, when all motorcycle riders were required to wear helmets. This law was later strengthened in 1997, when mandatory helmet certification standards were introduced. Since then, other South American countries have enacted helmet laws. Colombia, for example, enacted a mandatory helmet law in 1990, while Ecuador enacted a similar law in 2009. The implementation of helmet laws in South America has had a significant impact on the region's motorcycle helmet market. Manufacturers have responded by introducing new designs and materials that provide enhanced protection and comfort, and as a result, the market has grown rapidly.

According to the report, the market is divided into three product categories: full-face, half-face, and off-road racing helmets. The full-face helmet has the largest market share in the South American motorcycle helmet market, and it is expected that the full-face helmet will continue to dominate the South American motorcycle helmet market during the forecast period. Full-face helmets offer the most comprehensive protection for riders, covering the entire head and face. They also have better aerodynamics and noise reduction than other helmet types, which is important for long-distance riders. Furthermore, full-face helmets frequently include advanced features such as ventilation systems, anti-fogging technology, and integrated communication systems. This advanced and dramatic feature of full-face helmets is propelling the motorcycle helmet market in South America.

According to the report, the market is divided into two distribution channels: offline and online. The offline distribution channel will have the largest market share in 2022. In the South American motorcycle helmet market, the online distribution channel is expected to have the largest market share. The increased use of the internet and smart phones in the region is propelling market growth. Another factor driving the growth of online distribution channels is that, when compared to traditional brick-and-mortar stores, online distribution channels offer consumers a broader range of products, including those from smaller or niche brands. Many online retailers provide customization and personalization options, allowing customers to tailor their helmets to their individual requirements. When shopping online, consumers can easily compare prices across multiple retailers, allowing them to find the best deal and save money. The market is divided into two segments based on end users: rider and passenger. The rider segment dominates the market, and during the forecast period, the rider segment is expected to dominate the South American motorcycle helmet market as well.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type:

• Full Face
• Half Face
• Off Road/ Racing

By Distribution Channel:

• Offline
• Online

By End User:

• Rider
• Passenger

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.