North America Motorcycle Helmet Market Outlook, 2028

The North America Motorcycle Helmet Market is expected to gain traction over the next six years, owing to the potential growth of the region's transportation industry. Furthermore, the purchase of electric bikes is increasing in order to reduce carbon footprints. On the other hand, the increasing number of construction activities is expected to have a positive impact on product demand and act as a catalyst for the North America helmet market's impressive growth over the next six years. The North American motorcycle helmet market is expected to expand during the forecast period. The market is being driven by a thriving automotive industry and rising user preference for high-quality safety gear. Consumers are becoming more aware of the enhanced comfort and safety provided by premium motorcycle helmets, which is driving up sales. Furthermore, there is a growing popularity of sports bikes among the youth, as well as a wide range of customization options in the products. Furthermore, the growing number of bike commuters as well as the rising trend of bike racing and superbikes are all contributing to market growth. Racing events, as well as various biker clubs and communities, provide a platform for bike enthusiasts to showcase their riding abilities and represent the fraternity by emphasising ethical riding and road safety. This helps to raise awareness about the importance of wearing helmets, resulting in a positive market outlook. Furthermore, the incorporation of add-on features such as health trackers and various connectivity features in premium helmets is contributing to their rising popularity.

According to the research report, “North America Motorcycle Helmet Market Outlook, 2028” the market was valued at USD 555 Million in 2022. Factors such as an increase in demand for motorcycles and all-terrain vehicles (ATVs), combined with an increase in individual disposable income, have had a profound positive influence on the North America motorcycle helmet market's growth in recent years. Furthermore, the growing middle-class income group, particularly in several fast-growing states, has had a positive impact on market growth. Currently, companies in the helmet market offer products such as half-face, full-face, and off-road helmets. Furthermore, the incorporation of Bluetooth in helmets has enabled bikers to connect earphones, microphones, and cameras for vlogging and effective communication. Thus, the helmet market is poised to provide several lucrative business opportunities for market participants during the forecast period. Based on country segmentations, the overall market is categorised into US, Canada, Mexico. Among them, more than 78% of the market share is expected to be occupied by US in 2022 and it is anticipated to continue its dominance during the forecast period as well. However Canada is projected to grow with the highest CAGR by the upcoming timeframe. Due to significant market players operating in this region, the United States is anticipated to play a prominent role in the North American region.

The development of a smart, connected helmet with health and wellness features is a major market trend. Motorcycle helmets, also known as Bluetooth helmets, are typically light in weight and provide a good protective shield for the rider. Throughout the forecast period, the motorcycle helmets market has been on the rise. In recent years, the expansion of strict traffic laws has had a positive impact on the motorcycle-connected helmet market, augmenting its growth. Helmet manufacturers are increasingly incorporating advanced technologies in their products to enhance safety and convenience. For example, many helmets now come with Bluetooth connectivity and built-in communication systems that allow riders to make phone calls, listen to music, and communicate with other riders while on the road. Helmet manufacturers are using new materials and construction techniques to make helmets lighter, stronger, and more comfortable. For example, some manufacturers are using carbon fiber, Kevlar, and other composite materials to reduce weight and improve impact resistance.

Based on the report, the market is segmented into various product types, full face, half face and off road / racing. Among them the full face helmet is registering the highest market share in 2022. During the forecast period the full face helmet will be dominating the market growth of North America Motorcycle Helmet Market. Full-face helmets provide the highest level of protection for the head, face, and chin. They are designed to absorb impact forces and prevent facial injuries in the event of a crash or accident. As safety is a top priority for riders, many prefer to wear full-face helmets to reduce the risk of head and facial injuries. Some states and provinces in North America have laws that require riders to wear helmets that cover their entire head, including the chin. Full-face helmets meet these legal requirements and are therefore a popular choice among riders who want to avoid legal issues or fines.

Based on distribution channel, the market is divided into offline and online. Among them the offline sales has registered the highest market share in 2022. In the upcoming period the online segment is anticipated to dominate the market of North America Motorcycle Helmet Market. Online shopping is convenient for consumers because it allows them to browse and purchase products from the comfort of their own homes. This convenience factor is especially important for motorcycle riders, who may not have easy access to physical stores that specialise in helmets. Online retailers frequently provide detailed product information, including reviews from other customers who have purchased the same product. This information can be useful to consumers who are trying to make an informed decision about which helmet to buy. Based on End user, the market is segmented into rider and passenger. The Rider segment is expected to gain the maximum market share during the forecast period. Motorcycle riding has grown in popularity in North America in recent years, particularly among younger generations. As a result, there is an increasing demand for motorcycle helmets among this demographic.

Start-ups:

There are several start-ups in the North American motorcycle helmet market that are introducing innovative product.

• FUSAR - FUSAR is a New York-based start-up that has developed a smart helmet system that integrates a camera, intercom, music, and navigation into a single helmet. The system also includes an accelerometer, gyroscope, and GPS, which provide real-time data to the rider and can alert emergency services in the event of an accident.
• Sena - Sena is a California-based start-up that has developed a range of Bluetooth-enabled communication systems and helmets for motorcycle riders. Their products allow riders to communicate with other riders, listen to music, and receive GPS directions, all without taking their hands off the handlebars.
• Vozz Helmets - Vozz Helmets is a Canadian start-up that has developed a unique helmet design that uses a rear hinge instead of a traditional chinstrap. This allows the rider to easily put on and take off the helmet, while also providing a secure fit and improved impact protection.
• Quin Helmets - Quin Helmets is a Texas-based start-up that has developed a smart helmet system that includes an integrated crash detection sensor and an emergency notification system. The system also includes Bluetooth connectivity, allowing riders to listen to music and take phone calls without taking off the helmet.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• US
• Canada
• Mexico

By Product Type:

• Full Face
• Half Face
• Off Road/ Racing

By Distribution Channel:

• Offline
• Online

By End User:

• Rider
• Passenger

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.