South America Hair Extension & Wigs Market Outlook, 2028

The hair extension and wig market in South America is a dynamic and rapidly growing industry, with a lot of potential for innovation and expansion in the coming years. With rising disposable incomes and increasing importance placed on personal grooming, there has been a growing demand for beauty and personal care products in South America. Hair extensions and wigs are considered to be part of this category and have therefore gained popularity. South America is known for its diverse population and therefore has a variety of hair types available. This has led to a significant amount of high-quality human hair being available in the region, which is required for premium hair extensions and wigs. Hair extensions and wigs have become a popular accessory in the fashion industry, with celebrities and influencers endorsing them on social media. The desire to keep up with fashion and beauty trends has led to a surge in demand for hair extensions and wigs. Additionally, there is a growing awareness among consumers about the versatility and convenience of using hair extensions and wigs. Additionally, the use of social media has made it easier for consumers to learn about and purchase hair extensions and wigs online. Also, the advancements in technology have led to the development of innovative products and manufacturing techniques. This has made it easier for manufacturers to produce high-quality hair extensions and wigs that are durable, natural-looking, and comfortable to wear.

According to the report, South America Hair Extensions and Wigs Market Outlook, 2028 the market is projected to add USD 360 Million from 2023 to 2028. The market is highly fragmented, with a large number of small and medium-sized players operating in the industry. This has led to intense competition and price wars among manufacturers and distributors. However, the market is also seeing the emergence of larger players who are investing in the development of premium products and expanding their distribution channels. With growing concern about the environment, there is likely to be an increase in demand for sustainable and eco-friendly hair extensions and wigs. This may lead to the development of new manufacturing techniques that use more environmentally friendly materials. As consumers become more discerning and demanding, there may be an increase in demand for customised hair extensions and wigs that are tailored to individual needs and preferences. Also, with a growing emphasis on diversity and inclusivity, there may be a greater demand for hair extensions and wigs that cater to a wider range of hair textures and colours. While the hair extension and wig market has traditionally been dominated by women, there is likely to be an increase in demand for male hair extensions and wigs in the coming years, particularly as more men embrace fashion and grooming trends.

The history of the hair extension and wig market in South America can be traced back to the early 20th century. However, the use of hair extensions and wigs can be traced back to ancient times, where they were worn for various reasons, including cultural and religious beliefs, fashion, and medical reasons. In the early 1900s, the demand for hair extensions and wigs in South America was primarily driven by the entertainment industry, specifically by actresses who wore them in movies and theatre productions. During this time, wigs were made using animal hair or synthetic materials, which were less expensive than human hair. In the 1950s and 1960s, the use of hair extensions and wigs became more main-stream in South America. This was due to the rise of popular culture and the emergence of beauty pageants, where contestants were required to have long, luscious hair. This led to an increase in demand for human hair extensions and wigs, which were more natural-looking and versatile. In the 2000s, the hair extension and wig market in South America experienced significant growth due to the increasing popularity of social media platforms and the rise of influencers and celebrities who endorsed the use of hair extensions and wigs. Today, the hair extension and wig market in South America is a thriving industry with a diverse range of products available to consumers.

According to the report, the market is segmented into three major countries, including Brazil, Argentina, and Colombia. Among them, Brazil is leading the market in 2022. The Brazilian hair extension market has invented many hair extension items and succeeded in promoting them in order to become as established as it is today; therefore, hair extensions are widely utilised in Brazil. The Brazilian hair extension market has steadily advanced to compete with the global hair extension market, and it is now one of the world's most desired hair extension marketplaces. Because of the hot and humid climate in Brazil, Brazilian human hair is thick and coarse rather than delicate and smooth. Because hair accounts for 50% of a person’s beauty, the Brazilians have discovered a solution to the hair extension market. With the continued growth of the Brazilian hair extension market, the number of clients as well as the demand for hair extension goods has risen dramatically. They want their hair to be very smooth and bouncy in order to replace their dry and brittle hair. Since the market for hair extensions was discovered, these items have been consumed in relatively high numbers for many years with no signs of slowing down.

Furthermore, the Brazilian hair extension market hopes to succeed in exporting its products to the international market. The country has a long history of producing and exporting human hair extensions, and its manufacturers have a reputation for producing high-quality products at competitive prices. Argentina and Colombia are also significant players in the hair extensions and wigs market in South America, but they have a smaller market share compared to Brazil. These countries are experiencing growth in the market, with increasing demand from consumers who are looking for high-quality and affordable hair extensions and wigs. In recent years, there has been a rise in the number of international players entering the South American market, attracted by the region's growing economy and expanding consumer base. These companies are competing with local manufacturers and distributors to gain a foothold in the market and expand their product offerings. The hair extension and wig market in South America is poised for growth and innovation in the coming years as manufacturers and retailers strive to meet the changing needs and preferences of consumers.

Based on the product type, wigs are projected to lead the market by the end of the forecast period. There is a growing trend in South America towards using wigs and hair extensions for fashion purposes as well as for medical reasons. Many consumers in the region are interested in experimenting with different hairstyles and colours, which has increased the demand for both wigs and hair extensions. The market for hair extensions is primarily driven by the desire to add length and volume to the natural hair, while the market for wigs is driven by the need to cover up hair loss or to achieve a dramatic new look. Based on the sales channel, the South America market is segmented into online and offline. In 2022, the offline sales channel will lead the market in terms of revenue generation. There are also a number of specialty retailers throughout South America that specialise in hair extensions and wigs. These stores offer a wide range of products and are often staffed by knowledgeable salespeople who can help consumers find the right product to meet their needs. Hair extensions and wigs can also be found in many beauty supply stores throughout South America. These stores offer a variety of hair care and beauty products, including extensions and wigs, and are often located in malls or other shopping centres.

Furthermore, many salons and hairdressers in South America provide customers with hair extension and wig services. These professionals can provide high-quality products and installation services to ensure that the hair extensions or wig are properly installed and styled. However, e-commerce platforms are expected to continue to grow in popularity in South America, with more consumers turning to online shopping for their hair extension and wig needs. This may lead to an increase in online retailers and an expansion of their product offerings. With this rise, many consumers in South America are purchasing hair extensions and wigs through online marketplaces such as MercadoLibre, Amazon, and eBay. These platforms allow consumers to browse a wide range of products and make purchases from the comfort of their own homes.

Recent Developments:

• Bellami Hair is a US-based hair extension brand that recently expanded into the South American market. The company has partnered with a Brazilian distributor to offer its products to consumers in the region. Bellami Hair offers a wide range of hair extensions, including clip-ins, tape-ins, and sew-ins.
• E-Tress is a Brazilian hair extension brand that recently launched a new line of sustainable hair extensions. The company uses ethically sourced human hair and eco-friendly packaging to appeal to consumers who are looking for more sustainable options.
• Beautyforever Hair is a Chinese hair extension brand that has expanded into the South American market in recent years. The company offers a wide range of hair extensions, including clip-ins, sew-ins, and wigs. Beautyforever Hair has established partnerships with local distributors in Brazil and Colombia to reach consumers in the region.
• Lululooks is a Brazilian hair extension brand that has recently expanded into the US market. The company offers a range of hair extensions, including clip-ins, tape-ins, and sew-ins. Lululooks has established partnerships with local distributors in the US to reach consumers in the region.
• Sono Hair Extensions is a US-based hair extension brand that has recently expanded into the South American market. The company provides a variety of hair extensions, such as clip-ins, tape-ins, and sew-ins. Sono Hair Extensions has established partnerships with local distributors in Brazil and Chile to reach consumers in the region.

Companies Mentioned in this Report:

Great Lengths GmbH, Hena Rebca Hair Products Co., Ltd., Hair Dreams GmbH, Artnature inc., Aleriana Wigs, Natural Hair Argentina, 931 Beauty, Natalhen

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Hair Extension and Wigs market with its value and forecast along with its segments
• Country-wise Hair Extension and Wigs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type:

• Extensions
• Wigs
• Toupee

By Hair Type:

• Human Hair
• Synthetic

By End User:

• Individual Consumers
• Entertainment & Fashion Industry

By Distribution Channel:

• Online
• Offline

By Gender:

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Extension and Wigs industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.