Europe Hair Extension & Wigs Market Outlook, 2028

Europe is a major market for hair extensions and wigs, with the UK, Germany, France, and Italy being some of the largest markets in the region. The European hair extension and wig market is expected to grow over the next few years, driven by factors such as increasing demand for personalised hair styling solutions and the rising popularity of hair extensions and wigs among younger generations. In Europe, hair extensions and wigs are increasingly being viewed as sustainable fashion options, with many companies offering eco-friendly and ethically sourced hair products. For example, some companies use recycled materials to create their hair extensions, while others source human hair from ethical suppliers who ensure that the hair is obtained without causing harm or exploitation to individuals or communities. Hair extensions and wigs are not just limited to the fashion and beauty industry, but also have applications in the entertainment industry. Many actors and performers use hair extensions and wigs to transform their appearance for different roles, and the demand for high-quality, natural-looking hair extensions and wigs is growing in this segment across the region. The market is also witnessing a trend towards customization, with many customers opting for personalised hair extensions and wigs that are tailored to their individual needs and preferences. This trend is being supported by technological advancements, such as 3D printing, which are enabling companies to create custom hair extensions and wigs with greater accuracy and precision.

According to the research report, Europe Hair Extensions & Wigs Market Outlook, 2028, the market is expected to grow by USD 1.31 billion between 2023 and 2028.In Europe, with changing fashion trends, customers are increasingly seeking personalised hair styling solutions that allow them to express their individuality. Hair extensions and wigs provide a quick and easy way to achieve a desired look without having to wait for natural hair to grow or undergo complex styling procedures. Also, they are becoming increasingly popular among younger generations, who are more open to experimenting with different hair styles and colours. This demographic is also more likely to use social media platforms, which have become an important marketing channel for hair extension and wig companies. Advances in technology have made it possible to create high-quality, natural-looking hair extensions and wigs that are comfortable to wear and easy to maintain. This has increased the appeal of hair extensions and wigs among a wider audience, including those who may have been hesitant to try them in the past due to concerns about quality or durability. With growing awareness about the importance of hair care, customers are increasingly seeking products that are gentle on their hair and scalp. Hair extensions and wigs provide a way to achieve a desired look without damaging natural hair or causing scalp irritation.

Hair extensions and wigs are also being used for medical reasons, such as hair loss due to chemotherapy or alopecia. This has increased the demand for high-quality, natural-looking hair extensions and wigs that can provide a sense of confidence and self-esteem to those who may be experiencing hair loss. The hair extension market in Europe is dominated by human hair extensions, which are considered to be of higher quality than synthetic hair extensions. The demand for human hair extensions is expected to continue to grow in the coming years, driven by factors such as increasing disposable incomes and changing fashion trends. The market is primarily driven by the demand for high-quality human hair extensions, which offer a natural look and feel that synthetic hair extensions cannot match. However, synthetic hair extensions remain popular due to their affordability and versatility. The European wig market is also expanding, owing to factors such as the rising incidence of hair loss due to medical conditions, ageing, and stress. Wigs are increasingly being viewed as a fashion accessory rather than just a necessity, with many customers opting for wigs in a range of colours, styles, and lengths to match their outfits and personal preferences.

According to the report, the market is segmented into six major countries, including Germany, the United Kingdom, Spain, Italy, France, and Russia. The UK is the largest market for hair extensions and wigs in Europe. The market is driven by the high demand for human hair extensions and wigs, which are considered to be of premium quality. The demand for hair extensions and wigs in the UK is driven by a number of factors, including the desire for longer and fuller hair, changing fashion trends, and the increasing acceptance of hair extensions and wigs as a fashion accessory. Some of the key players in the market include Hair Rehab London, Beauty Works, and Additional Lengths. The UK government has introduced regulations to ensure the safety and quality of hair extensions and wigs sold in the UK. These regulations include requirements for labelling, testing, and traceability. However, the hair extensions and wigs market in Germany is also substantial, driven by the increasing popularity of hair extensions and wigs among women of all ages. The hair extensions and wigs market in Germany is highly competitive, with a number of well-established brands and retailers operating in the market. Some of the key players in the market include Great Lengths, Hairdreams, and Gisela Mayer.

Hair wigs are used not only by those in the fashion industry, but also by corporate executives, which is increasing demand for hair wigs and extensions in a variety of styles, patterns, and colours. The European region is especially advantageous for market participants due to the prevalence of a population that is concerned with their appearance, which would increase the use of hair wig products. Furthermore, it is expected that the expanding hair salon and beauty salon industries will significantly contribute to the rising demand for the product. This would further bolster the growth of the regional hair wigs and extensions market over the forecast period. To prepare for their regular fashion displays, celebs and fashionistas mostly employ high-end personal care products, including trimmers, extensions, straighteners, and others. Therefore, the rate of product consumption in Europe would be driven by the frequent debuts of renowned fashion events like Paris Fashion Week, Milan Moda Main, Alta Rom Alta Moda, and others. Moreover, the UK hair extension market held the largest market share, and the Germany hair extension market was the fastest-growing market in the region. The hair extension and wig market in Europe is highly competitive, with many local and international players operating in the market. Some of the key players in the market include Hairdreams, Great Lengths, Balmain Hair, Ellen Wille, and Hair Couture.

In addition to the traditional offline sales channels such as hair salons and beauty supply stores, online sales channels are also becoming increasingly important in the European hair extension and wigs market. E-commerce platforms and online retailers offer a wider selection of products and convenience for consumers. Many customers prefer to buy hair extensions and wigs online, which is driving a shift in the European hair extension and wig market. This trend has been further accelerated by the COVID-19 pandemic, which has led to the closure of many physical stores and increased demand for online shopping. The use of social media platforms such as Instagram and TikTok has also contributed to the growth of the European hair extension and wig market, as influencers and celebrities promote different hair styles and encourage their followers to try new hair extensions and wigs. In addition to that, hair extensions and wigs are not only popular among women, but also among men. The men's hair replacement market in Europe is growing, with an increasing number of men seeking hair extensions and wigs to address hair loss or achieve a specific hair style. The women's segment is leading the European market with more than 60% market share.

In Europe, there is a growing trend towards using innovative materials in the production of hair extensions and wigs. For example, some manufacturers are experimenting with materials such as silk and bamboo, which offer unique properties and benefits. Also, chemical-free hair extensions and wigs that do not contain harsh chemicals or toxins have become a major trend across the region. Consumers are becoming more aware of the potential health risks associated with these products and are looking for safer, more natural alternatives. There are several start-ups in Europe that are innovating in the hair extensions and wigs market. For instance, Evolve, based in the UK, offers a range of high-quality hair extensions made from 100% human hair. The company uses a proprietary colouring process to ensure a natural, seamless blend with the customer's natural hair. Fuzion Hair is a start-up based in Italy that offers a range of premium hair extensions and wigs made from ethically sourced, eco-friendly materials. The company's products are designed to be long-lasting and sustainable while also being comfortable and easy to wear. Further, Striike is a start-up based in France that offers a range of customised wigs and hairpieces for women. The company's products are designed to be versatile and easy to style and are made from high-quality, natural-looking materials. Volumize Hair (Germany) offers a range of premium hair extensions and wigs made from 100% human hair. The company's products are designed to be comfortable and easy to wear while also being durable and long-lasting.

Recent Developments:

• Hairdreams, a leading manufacturer of hair extensions, expanded its product line in 2020 to include Nano hair extensions. The Nano extensions use a smaller, less visible attachment method, making them ideal for customers who want a more natural-looking result.
• Ellen Wille, a popular wig brand, introduced a new collection of wigs called Pure Power in 2020. The collection features modern, edgy styles that are designed to empower women and help them feel confident and stylish.
• Balmain Hair, a popular hair extension brand, introduced a new type of hair extension called Memory Hair in 2019. The extensions are designed to hold their shape and texture even after washing and styling, making them easier to maintain.
• Vixen & Blush, a London-based hair extension and wig salon, opened a new location in 2019 to meet increasing demand for its services. The salon specializes in natural-looking hair extensions and offers a range of installation methods to suit different hair types and lifestyles.
• In 2019, Great Lengths, a leading hair extension brand, announced a partnership with the Little Princess Trust, a charity that provides wigs to children who have lost their hair due to cancer treatment or other illnesses. The partnership helped to raise awareness and funds for the charity and provided children with high-quality, natural-looking wigs.

Companies Mentioned in this Report:

Great Lengths GmbH, Hena Rebca Hair Products Co., Ltd., Hair Dreams GmbH, Artnature inc., Aderans Co., Ltd, HairOriginals, Richy Hair Extensions International, Racoon International Ltd, Balmain Hair Couture BV.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Hair Extension and Wigs market with its value and forecast along with its segments
• Country-wise Hair Extension and Wigs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• Spain
• Italy
• Russia
• France

By Product Type:

• Extensions
• Wigs
• Toupee

By Hair Type:

• Human Hair
• Synthetic

By End User:

• Individual Consumers
• Entertainment & Fashion Industry

By Distribution Channel:

• Online
• Offline

By Gender:

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Extension and Wigs industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.