North America Online Gambling Market Outlook, 2028

The online gambling market in North America is expanding as electricity, phone lines, and internet connections improve. As online gambling grows in popularity and games such as online casinos become more popular, online casinos have become extremely competitive and have become an important part of North American society and the economy. Online casinos in North America are becoming increasingly popular. North Americans can choose from a variety of internationally recognised web platforms and the best American casino online operators registered in the region when it comes to internet roulette, blackjack, or online slots. The best online casino platforms distinguish themselves from the plethora of gambling options available to Americans by being secure and easy to use for local gamblers. Among them are Jackpot City, Mucho Vegas, DraftKing, and Dunder, which are among the top North American online casinos. Artificial intelligence, chatbots, and machine learning are transforming the gambling industry. AI is being used by online gambling sites and land-based casinos to analyse customer behaviour and provide more precise and personalised services. The technology is used to learn and analyse the playing habits of customers and to identify potential customers. AI is used to validate customer information and documentation, reducing account opening times. AI and chatbot implementation execute specific tasks, provide instant answers to queries, and provide information on a variety of topics. This results in a better customer experience, increased brand loyalty, and client retention.

According to the research report, “North America Online Gambling Market Outlook, 2028” the market is projected to reach market size of USD 36.88 billion by 2028. The growing popularity of internet-connected devices such as smartphones and tablets will enable users to interact with online gaming sites at their leisure and convenience, propelling the North American online gambling market. Casino gambling is one of the most popular types of gambling because it is simple to use and provides the best user experience. With the advancement of technology, virtual reality, blockchain, and mobile platforms are increasingly being used in the gambling industry throughout the region. Gambling and betting are becoming increasingly legal in the United States. For several years now, most US states have legalised online horse racing betting. Individual states have recently legalised additional forms of online betting, such as casino games, poker, daily fantasy sports, and lotteries. Only bookmakers licenced in Nevada, Pennsylvania, Delaware, and New Jersey are permitted to operate legally under the current legislative framework for online betting in the United States, as these are the four states where online betting is regulated. Custom slot types are the most popular in the market, owing to the scope of consumer innovation and personalization. Furthermore, live casinos have grown in popularity in recent years because they feature a diverse range of live dealers as well as real-time feedback that helps improve the real-world casino experience.

Canada is one of the growing markets in North America; Canadians are anticipating the launch of a fully licenced online casino where they can wager on their favourite games. Furthermore, Canadians prefer casino games and sports betting games, and they follow US-based sporting events such as the NBA, NFL, and MLB, to name a few. Furthermore, Canadians frequently choose to purchase tickets or place bets at well-known establishments such as Caliente. Furthermore, gamers in the country are frequently regarded as digital natives who rely heavily on technology. They also have specific expectations and preferences for online content and services. Apps are used to place nine out of ten bets, and this factor provided enormous potential for the market during the study period. Sports betting, such as football, bullfighting, horse racing, e-sports, and others, has emerged as the most popular type of online gambling among Canadians.

According to the report, the market is divided into several gaming types, including sports betting, casinos, poker, bingo, lottery, and others. Sports betting and casinos will account for more than 70% of the market in 2022. In North America, sports are extremely popular, and many people enjoy betting on their favourite teams and players. As a result, there is a high demand for sports betting options, both online and offline. Several states in the United States have legalised sports betting and online gambling in recent years. This has made it easier for people to access these services while also creating a more competitive market, which has fueled innovation and improved the user experience. People can now place bets and play casino games from anywhere at any time, thanks to the advancement of online platforms and mobile apps. This convenience has increased the accessibility of online gambling and contributed to its growing popularity. Further, based on device type, the market is divided into mobile devices (phones and tablets) and desktop. Desktop segment is dominating the market in 2022 and during the forecast period it is anticipated that the mobile devices are expected to dominate significantly the market of online gambling in North America.

Recent Developments:

• July 2022: 888 Holdings acquired William Hill’s non-US business from Caesars Entertainment. William Hill is a popular online gambling platform brand.
• May 2022: DraftKings acquired Golden Nugget Online Gaming (GNOG). With this acquisition, DraftKings is able to increase its reach into new client demographics by utilizing the well-known brand of Golden Nugget. Through GNOG's distinctive capabilities, such as Live Dealer, and DraftKings' vertically integrated tech stack, it will also improve the combined company's gaming product offerings.
• July 2021: The Flutter Entertainment subsidiary FanDuel Group expanded its FanDuel Casino offers in New Jersey and Michigan. The official launch of FanDuel Group's standalone, FanDuel-branded FanDuel Casino product in New Jersey on iOS, Android, and desktop was announced. Customers of Michigan's FanDuel Casino can now play Evolution's live dealer games.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Online Gambling market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• US
• Canada
• Mexico

By Gaming Type:

• Sports Betting
• Casinos
• Poker
• Bingo
• Lottery
• Others

By Device Type:

• Mobile Devices (phones and tablets)
• Desktop

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.