Middle East & Africa Shapewear and Stockings Market Outlook, 2028

The shapewear and stockings market has experienced significant growth in the Middle East and Africa in recent years. The increase in disposable income, coupled with changing fashion trends and the rise of e-commerce, has led to a surge in demand for these products. In the Middle East, countries such as the United Arab Emirates, Saudi Arabia, and Qatar have seen a rise in demand for shapewear and stockings. This is due in part to the popularity of Western fashion trends, which have introduced consumers to these products. In addition, the growing number of fashion-conscious consumers and the rise of social media influencers have also contributed to the market's growth. The Middle East and Africa have unique cultural and religious influences that affect fashion and clothing trends. Modesty is highly valued in many parts of the Middle East and Africa, which has led to the popularity of full-coverage shapewear and stockings that provide a slimming effect without revealing too much skin. Many cultures in the Middle East and Africa have their own traditional dress styles, such as the abaya, hijab, and kaftan. Shapewear and stockings are often worn underneath these garments to provide a smooth and flattering silhouette. Cultural celebrations such as weddings, religious festivals, and other events often involve dressing up in traditional or formal attire. Shapewear and stockings are commonly worn to enhance the appearance of these outfits and provide a flattering shape.

According to the research report, “Middle East & Africa Shapewear & Stockings Market Outlook, 2028” the market is expected to reach market size of USD 95.62 Million by 2028. The shapewear and stockings market in the Middle East and Africa is still growing and presents significant opportunities for businesses to expand and reach new consumers. The growing middle class and increasing disposable income in these regions are driving demand for high-quality and fashionable shapewear and stockings. The Middle East and Africa have their own unique preferences when it comes to fashion and clothing. For example, bright colors, intricate designs, and embellishments are more common in these regions than in some other markets. This presents opportunities for businesses to create products that cater to local tastes and preferences. The weather in the Middle East and Africa is often hot and humid, which affects the types of shapewear and stockings that are popular in these regions. Lightweight and breathable fabrics are preferred, and products that can provide shaping and support without causing discomfort or overheating are in demand.

Many people in the Middle East and Africa wear shapewear and stockings to boost their confidence and feel more self-assured. Products that provide shaping and support can help individuals feel more comfortable and confident in their appearance, which can have a positive impact on their overall well-being. According to the product type, stockings segment is leading the market in 2022 with over 55% market share. As with shapewear, cultural and religious factors play a significant role in the popularity of stockings in the Middle East and Africa. Modesty is highly valued, and stockings can provide coverage for the legs while still allowing for breathability and comfort in warm weather. Stockings are often seen as a professional and polished addition to business attire, particularly for women. In many workplaces in the Middle East and Africa, it is expected that women dress conservatively and professionally, and stockings can help achieve this look. The bridal market is a significant consumer of stockings in the Middle East and Africa. Many brides choose to wear stockings as part of their wedding day attire, either for modesty reasons or to enhance the appearance of their legs. However, celebrity endorsements and social media influencers have played a significant role in promoting shapewear in the Middle East and Africa. Many consumers look to their favourite celebrities and influencers for fashion inspiration and are influenced by their style choices.

According to the report, the market is segmented into three major countries including United Arab Emirates, Saudi Arabia and South Africa. Among them, South Africa is leading with major market share in 2022. South Africa is a country with a diverse population, and the market for shapewear and stockings reflects this diversity. Consumers come from a wide range of cultural and ethnic backgrounds, and different consumer groups have different preferences when it comes to shapewear and stockings. Also, South Africa has a culture of fitness and outdoor activity, and this is reflected in the shapewear and stockings market. Many consumers are looking for products that are designed to support an active lifestyle, such as shapewear with built-in compression for improved performance during exercise. The country has a growing fashion industry, and consumers in this country are often fashion-forward and interested in the latest trends. This is reflected in the shapewear and stockings market, with many brands offering products that are designed to be stylish as well as functional. However, Saudi Arabia is a conservative Muslim country, and cultural and religious factors play a significant role in shaping the market for shapewear and stockings. Shapewear and stockings can provide coverage and enhance the appearance of traditional dress, making them a popular choice among many Saudi women. Based on gender, women segment is leading the market in 2022 however; men segment is also emerging at higher pace.

In Middle East & Africa, regulations governing shapewear and stockings tend to focus on general product safety and modesty standards, particularly in countries with conservative cultures and Islamic laws. For instance, in Saudi Arabia, clothing and apparel are subject to strict guidelines that reflect the country's conservative culture and Islamic laws. Shapewear and stockings must adhere to modesty standards, covering the body appropriately, and be made from breathable, non-synthetic fabrics. In the UAE, shapewear and stockings are subject to general product safety regulations, which require manufacturers to ensure their products are safe and free from harmful substances. The UAE also has laws governing the import and export of clothing, which may impact the availability and pricing of shapewear and stockings. Whereas, in South Africa, shapewear and stockings are subject to general product safety regulations, which require manufacturers to ensure their products are safe and free from harmful substances. The country also has regulations governing the import and export of clothing, which may impact the availability and pricing of shapewear and stockings. Furthermore, based on application, body shaping and lifestyle segment is expected to lead the market by the end of the forecast period.

Shapewear and stockings are sold in various ways in the Middle East and Africa, depending on the country and the retailer. In many countries in the Middle East and Africa, shapewear and stockings are sold in traditional retail stores, such as department stores, lingerie shops, and fashion boutiques. Customers can visit these stores in person to try on and purchase shapewear and stockings. In some areas of the Middle East and Africa, shapewear and stockings are sold through home-based businesses. These businesses are typically run by women and may specialize in particular types of shapewear or stockings. In some areas, particularly in markets and tourist areas, street vendors may sell shapewear and stockings. These vendors may offer a limited selection of products and may not provide the same level of customer service as traditional retail stores. Online marketplaces, such as Souq, Jumia, and Konga, are popular in the Middle East and Africa, and many retailers sell shapewear and stockings through these platforms. Customers can browse and purchase products online, with options for delivery or pickup at a physical store. Social media platforms, such as Instagram and Facebook, are increasingly being used by retailers in the Middle East and Africa to sell shapewear and stockings directly to customers.

Major Companies present in the market:

Jocky International, Inc., Victoria's Secret, Triumph International, Spanx Llc, Adidas Inc, Wacoal Ltd, Ann Chery, Belly Bandit, Under Armour Inc., Chantelle Group.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Shapewear & Stockings market with its value and forecast along with its segments
• Country-wise Shapewear & Stockings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Product Type:

• Shapwear
• Stockings

By Application:

• Body Shaping and Lifestyle
• Performance and lifestyle

By Material:

• Polyester
• Nylon
• Cotton
• Others

By Distribution channel:

• Hypermarket/Supermarket
• Specialty Stores
• Online
• Others

By End User:

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Shapewear & Stockings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.