South America Shapewear and Stockings Market Outlook, 2028

The shapewear and stockings market has experienced significant growth in South America in recent years. The history of the shapewear and stockings market in South America dates back several decades. In the mid-twentieth century, women in South America began to embrace shapewear and other forms of body-contouring clothing as a way to achieve a more desirable silhouette. This trend was influenced by Hollywood fashion icons, such as Marilyn Monroe and Elizabeth Taylor, who were known for their curvaceous figures. In the 1960s and 1970s, shapewear and stockings became increasingly popular in South America, as more women entered the workforce and began to embrace modern fashion trends. At this time, companies such as Lupo and Trifil began to manufacture shapewear and stockings in Brazil, which quickly became a major hub for the industry in the region. In Argentina, for example, companies such as 47 Street and Prune began to offer shapewear and stockings alongside their clothing collections. Today, the shapewear and stockings market in South America is a significant industry, with a wide range of brands and products available to consumers. Many companies in the region have embraced new technologies and fabrics to create shapewear and stockings that are more comfortable, breathable, and effective than ever before. Some popular brands in South America include Lupo, Trifil, Plié, and Leonisa.

According to the research report, “South America Shapewear and Stocking Market Outlook, 2028” the market is projected to add USD 192 Million market size from 2023-28. South American consumers tend to prefer shapewear and stockings that offer strong shaping and support, rather than simply providing a smooth appearance under clothing. This has led to the development of specialized products that are designed to target specific areas of the body, such as the waist, hips, and thighs. While shaping and support are important factors in the South American market, consumers also place a high value on fashion and style. Many South American brands offer shapewear and stockings in a wide range of colors and patterns, allowing consumers to express their personal style while still benefiting from the shaping and support features. Unlike some other regions where shapewear may be seen as taboo or uncomfortable, South American consumers is generally accepting of body-contouring clothing and see it as a way to enhance their natural curves and feel more confident in their appearance. While international brands are present in the South American market, there are also many local brands that have a strong presence and are well-known among consumers. These brands often cater specifically to the needs and preferences of South American consumers, offering products that are tailored to local body types and fashion trends.

Based on the report, the market is segmented into two product types including shapewear and stockings. Among them, shapewear segment is expected to grow with highest CAGR by 2023-28. South American consumers are increasingly accepting of body-contouring clothing, which has led to a growing demand for shapewear products. Shapewear is seen as a way to enhance natural curves and provide a more flattering silhouette, which has made it a popular choice for many consumers. Shapewear is often seen as more comfortable and versatile than stockings, which can be seen as more restrictive and less breathable. Shapewear can be worn for a variety of occasions, including work, social events, and even exercise, which has made it a more appealing choice for many consumers. Shapewear products are available in a wide range of styles and designs, which has helped to attract a diverse range of consumers. This has allowed consumers to find shapewear products that fit their individual needs and preferences, which has helped to drive demand for these products. Fashion trends in South America have shifted towards more form-fitting clothing, which has made shapewear a more necessary accessory for many consumers. Shapewear can help to provide a smoother appearance under these types of clothing, which has helped to make it a more popular choice than stockings.

According to the report, the market is segmented into three major countries including Brazil, Argentina and Colombia. Among them, Brazil is leading the market in 2022 with more than half of the market share. Brazilian women are known for their focus on health and fitness, and shapewear and stockings are seen as a way to enhance their natural curves and achieve a more flattering silhouette. In addition to cultural factors, the shapewear and stockings market in Brazil has been boosted by the increasing availability of these products through e-commerce channels. Online retailers have made it easier than ever for Brazilian consumers to purchase high-quality shapewear and stockings from both local and international brands. Another important factor contributing to the growth of the shapewear and stockings market in Brazil is the increasing popularity of plus-size fashion. As more Brazilian women embrace their curves and seek out fashionable and flattering clothing options, the demand for plus-size shapewear and stockings has grown significantly. With a focus on body confidence, a diverse range of styles and designs, and a commitment to sustainability, the industry is poised for continued growth and innovation in the years ahead. Lojas Pompéia, Lupo and Belles are some of the popular specialty stores in Brazil that cater to plus size women looking for shapewear and stockings.

The shapewear and stockings market in South America offers a range of products that cater to different consumer needs, from body shaping to lifestyle and performance. With a growing emphasis on health and fitness, these products are becoming increasingly popular among consumers who want to look and feel their best. Shapewear products in South America are designed to shape and enhance the natural curves of the body, providing a smooth and streamlined silhouette. Some shapewear and stockings brands in South America offer the product which caters to a healthy and active lifestyle. These products are designed to support the body during physical activity, such as yoga, running, or dancing. They may also feature moisture-wicking materials to keep the body cool and dry during workouts. Further, compression stockings and shapewear are popular in South America among athletes and people with circulatory issues. Compression garments are designed to improve blood flow and reduce muscle fatigue, helping athletes to perform at their best and recover more quickly after workouts. These products can also be used to prevent varicose veins and other circulatory problems. Based on the application, body shaping and lifestyle segment is leading the market in 2022 and is expected to have prominent growth rate by 2028.

The shapewear and stockings market in South America is known for its high-quality materials that are designed to provide comfort, durability, and shaping benefits. Whether it's for everyday wear or special occasions, consumers can find products that are tailored to their needs and preferences. Based on the report, the market is categorised into polyester, nylon, cotton and others. Among them, polyester is leading the market in 2022. Polyester is a popular choice for shapewear and stockings in South America because of its durability ease of maintenance, stretchiness, and moisture-wicking properties. While other materials such as nylon and cotton also have their advantages, polyester's combination of benefits makes it a leading choice for consumers in the region. Further, the shapewear and stockings market in South America is primarily focused on women. Women's shapewear products are available in a variety of styles, including bodysuits, waist cinchers, leggings, and shorts. Women's stockings also come in a variety of styles, including sheer, opaque, patterned, and coloured. However, there is also a growing market for men's shapewear. Men's shapewear is designed to provide support and compression to the chest, stomach, and waist areas, creating a more toned and defined appearance. Men's shapewear products include tank tops, compression shirts, and waist cinchers. Based on the sales channel, the market is segmented into hypermarket & supermarket, specialty stores, online and others. Hypermarkets and supermarkets in South America are becoming important sales channels for shapewear and stockings. Some of them are Carrefour, Walmart, Exito and Jumbo etc. However, specialty stores are dominating the market in the base year.

Major Companies present in the market:

Jocky International, Inc., Victoria's Secret, Triumph International, Vedette Shapewear, Hanesbrand Inc, Adidas Inc, Leonisa S.A., Wacoal Ltd, Ann Chery, Belly Bandit, Under Armour Inc., Solidea Medical Srl.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Shapewear & Stockings market with its value and forecast along with its segments
• Country-wise Shapewear & Stockings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type:

• Shapwear
• Stockings

By Application:

• Body Shaping and Lifestyle
• Performance and lifestyle

By Material:

• Polyester
• Nylon
• Cotton
• Others

By Distribution channel:

• Hypermarket/Supermarket
• Specialty Stores
• Online
• Others

By End User:

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Shapewear & Stockings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.