Asia-Pacific Shapewear and Stockings Market Outlook, 2028

Asia-Pacific is projected to witness the highest compound annual growth rate (CAGR), owing to rise in government investments for promotion of sports and change in lifestyle of consumers. Asia-Pacific is projected to observe significant amount of growth in the shapewear and stockings market due to the rise in the disposable income and large population. Moreover, the increase in the purchasing due to growing product understanding and higher millennial population is further anticipated to propel the growth of the market in the region in the coming years. Shapewear is gaining popularity in the Asia-Pacific region, especially in countries like Japan, South Korea, and China. The trend is largely driven by the desire for a slimmer and more toned appearance, as well as the increasing focus on health and fitness. Stockings are also popular in the Asia-Pacific region, with countries like Japan, South Korea, and China being among the largest consumers of stockings in the world. The Asia-Pacific region is home to some of the largest producers of shapewear and stockings in the world, including companies like Spanx, Triumph International, and Wolford. New entrants and start-ups have been entering the shapewear market in Asia Pacific by creating new products for women and men. China and India, two of the world's developing countries, have invested more in R&D and updated their fabric technology to create more innovative products.

According to the research report “Asia-Pacific Shapewear & Stockings Market Outlook, 2028” the market is expected to grow with 9.19% CAGR by 2023-28. The market in Asia Pacific is expected to register a rapid revenue growth rate during the forecast period owing to increasing popularity among women to look good and retain a healthy and active lifestyle. In addition, increasing awareness of weight loss to prevent any unwanted life risks among populations is expected to boost demand for body shapers. Moreover, businesses are increasingly embracing new body shapers to give their wearers an illusion of flat stomachs, a curvy waist, and hourglass figures. The textile industry in developing countries, such as India and China, has been updating its technology and investing more in R&D to develop more innovative products, which is expected to drive revenue growth of the market. In Asia Pacific, entrepreneurs, new entrants, and indigenous enterprises have been disrupting the shapewear sector by producing innovative men’s and women’s goods. Emerging economies have been upgrading their fabric technology and increasing their investment in research and development in order to produce more creative products. There are many factors, which indicate a positive outlook of market for medium and long term. Growing awareness about medical benefits of compression garments such as healing effects, minimizing bruising quality etc. are promoting the growth of this market.

Based on the report, the market is segmented into five countries including China, India, Japan, Australia and South Korea. China is leading the market with over 25% market share in 2022. Chinese women often wear shapewear not just for special occasions, but as an everyday garment. This is because shapewear is believed to help with posture and provide support to the body. Also, they prefer stockings that are comfortable and long-lasting, with many opting for high-quality brands that offer durability and a good fit. In recent years, there has been a trend towards stockings that incorporate shapewear features. These types of stockings are designed to provide extra support and shaping to the legs and thighs. China has a large population and a growing middle class, which has led to an increase in demand for shapewear and stockings. The country also has a strong manufacturing industry, which has made it a hub for production of shapewear and stockings. Growing investments by the Chinese government, to enhance sports infrastructure in the country to encourage sports activities would drive the compression wear market.

However, in Japan, shapewear has been a traditional undergarment for centuries, and there is a strong culture of using it to improve posture and shape the body. Stockings are also very popular in Japan and are worn by women of all ages. South Korea has a growing fashion industry, and there is a trend towards using shapewear and stockings to enhance the appearance of clothing. The country is also known for its innovative and high-quality products, which has made it a popular destination for shoppers looking for premium shapewear and stockings. Consumers in India are increasingly self-conscious about their physical appearance, trying to seem healthy in a media-driven culture that promotes individuals. Shapewear sales are increasing as a result of this trend. For example, the growing engagement of women in sports has boosted the sale of sports bras. Women, in particular, have been spending more money to improve their appearance. Indian women's population is increasingly purchasing various types of shapewear products for a variety of purposes and events. For example, some of the players in the Indian market are providing shapewear for saree which is positively impacting the market in the country. Additionally, advancements in the fabric technology & garment designs are making it more preferable garments among sports person, physical fitness loving people. However, some health issues such as blood clots, breathing problem, and acid reflux caused from tightly worn compression and shapewear restrains the market growth. Product development and innovative marketing & promotion strategies are anticipated to provide lucrative business opportunities for the players.

Changing lifestyles have also contributed to a sea change in product offerings in the shapewear & stockings market. The segment exhibited remarkable growth over the years. Owing to much publicity of costumes with leggings exhibited by designers, retailers, and magazines, women started embracing legwear with footwear. Opaque hosiery and cropped leggings in rich colors occupied the retail aisles predominantly. Manufacturers are providing shapewear undergarments with modern blends that include rayon, microfiber, nylon, and cashmere to provide stretch pants and leggings a polished and structured look of which they were deficient earlier. As legwear is worn by all groups of population irrespective of age and gender, manufacturers are introducing several products that meet the specific demands of each cluster group. Players are also taking great strides in marketing season-specific models in legwear. Gradually, legwear segment is occupying a predominant place in the market. Stockings market comprises new trendy, fashioned products such as micro-net, fishnet thigh highs, and fishnet stockings. According to the product type, shapewear is leading the market in Asia-Pacific in 2022. The Asia-Pacific region has a diverse population with different body types and sizes. Shapewear provides a solution for people of all shapes and sizes to achieve a desired silhouette, which has made it a popular choice among consumers.

Shapewear and stockings are popular fashion items in Asia-Pacific, and the industry has seen some technological advancement in recent years. For instance, smart shapewear is becoming increasingly popular in Asia-Pacific. This type of shapewear incorporates sensors and other technologies that can track and monitor various health metrics, such as heart rate, calorie consumption, and body temperature. Smart shapewear is also designed to provide comfort and support while enhancing body shape. Compression technology is another trend in shapewear and stockings in Asia-Pacific. This technology is designed to improve blood flow and reduce muscle fatigue. Compression stockings are popular among people who stand or sit for extended periods, such as healthcare professionals, athletes, and travellers. Many shapewear and stockings in Asia-Pacific now incorporate cooling technology. This technology is designed to keep the body cool and dry, even during hot and humid weather. Cooling shapewear is especially popular among women who live in tropical climates. Anti-cellulite technology is becoming increasingly popular in Asia-Pacific. This technology is designed to reduce the appearance of cellulite by increasing blood flow and promoting lymphatic drainage. Anti-cellulite shapewear and stockings often incorporate massage or compression technology. Sustainable materials are also becoming more prevalent in shapewear and stockings in Asia-Pacific. Brands are increasingly using recycled materials, organic cotton, and other sustainable fabrics to reduce their environmental impact. Additionally, some companies are incorporating biodegradable materials that break down naturally in the environment.

Women are the largest end-user of shapewear and stockings in Asia-Pacific. The market caters to a diverse range of women, including those who are looking for shapewear to enhance their figure, those who want to improve their posture, and those who need support during exercise or pregnancy. While the shapewear market is predominantly focused on women, there is also a growing market for men's shapewear in Asia-Pacific. Men's shapewear is popular among those who want to look more toned or slim, and it is also used by athletes and bodybuilders for support during exercise. Women category is anticipated to grow with highest CAGR by 2023-28. Further, the market is segmented into several distribution channels including hypermarkets & supermarket, specialty stores, online and others. Among them, specialty stores are leading the market and are expected to continue this dominance by the end of the forecast period. Specialty stores are a significant sales channel for the shapewear and stockings market in Asia-Pacific. These stores specialize in lingerie, intimate wear, and related products, and often carry a wide range of shapewear and stockings products. Some of them are Triumph, Wacoal, Sloggi, La Perla and Shirohato etc. Also, there are several specialty stores for shapewear and stockings in Asia-Pacific that cater to plus-size customers including Lane Bryant, Navabi, Fullbeauty and City Chic etc.

However, online retailers have become a significant sales channel for shapewear and stockings in Asia-Pacific. Many consumers prefer to shop online due to the convenience and ease of browsing a wide range of products from the comfort of their own home. Major online retailers in the region include Amazon, Zalora, Shopee, Uniqlo and Lazada. They may also offer promotions and discounts, as well as customer reviews and ratings to help shoppers make informed decisions. Many of these online sales channels also offer fast and convenient delivery options, making it easy for customers to shop from anywhere in the region.

Major Companies present in the market:

Jocky International, Inc., Victoria's Secret, Triumph International, Hanesbrand Inc, Miraclesuit, Adidas Inc, Leonisa S.A., Wacoal Ltd, Ann Chery, 2XU Corporation, Belly Bandit, Under Armour Inc., Solidea Medical Srl, Chantelle Group.

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia-Pacific Shapewear & Stockings market with its value and forecast along with its segments
• Country-wise Shapewear & Stockings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type:

• Shapwear
• Stockings

By Application:

• Body Shaping and Lifestyle
• Performance and lifestyle

By Material:

• Polyester
• Nylon
• Cotton
• Others

By Distribution channel:

• Hypermarket/Supermarket
• Specialty Stores
• Online
• Others

By End User:

• Men
• Women

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Shapewear & Stockings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.