The global greeting cards market size is projected to reach USD 20.66 billion by 2030, registering a CAGR of 0.9% from 2023 to 2030. The market for greeting cards is expanding due to the rising popularity of festive occasions and celebrations. As more people choose to express their love and admiration through the exchange of cards, this trend is likely to last into the future.
The COVID-19 pandemic created a negative impact on the greeting cards market. With social distancing measures and lockdowns in place, people are unable to visit their loved ones or attend events in person, leading to a decrease in demand for traditional greeting cards. However, there has been an increase in demand for e-cards and digital greetings, as people turn to technology to stay connected. Online greeting cards companies have reported a surge in sales, with more people sending digital cards and personalized messages to loved ones.
The traditional greeting cards segment held the largest market share in 2022. Several cultures and traditions have a long history of sending and receiving cards, and many people still enjoy the sense of community and connection that conventional cards can foster. These elements will help the traditional card category maintain its dominance throughout the forecast period.
Offline distribution channels led the market share in 2022. One of the primary benefits of selling greeting cards in retail stores is the ability to provide customers with a hands-on shopping experience. Customers can browse and handle physical cards in retail stores, which can help drive sales and foster a sense of connection with the products. In addition, retail stores often have established relationships with card manufacturers and distributors, which can help to ensure a steady supply of high-quality products.
The North American greeting cards market is expected to expand in the coming years, owing to factors such as the continued popularity of card-giving, the introduction of new designs and innovations, and the market's expansion into new channels and regions. Furthermore, the North American market features a diverse range of greeting card categories and themes, ranging from traditional and religious cards to more modern and humorous designs. This variety of offerings has aided market growth and attracted a diverse range of consumers.
The greeting cards industry is always changing and updating. To stay head-on in the market, players tend to launch new strategies more frequently. Major players are targeting new regions and demographics to increase product sales, either by entering the new market on their own or by collaborating with local brands and retailers around the world.
The COVID-19 pandemic created a negative impact on the greeting cards market. With social distancing measures and lockdowns in place, people are unable to visit their loved ones or attend events in person, leading to a decrease in demand for traditional greeting cards. However, there has been an increase in demand for e-cards and digital greetings, as people turn to technology to stay connected. Online greeting cards companies have reported a surge in sales, with more people sending digital cards and personalized messages to loved ones.
The traditional greeting cards segment held the largest market share in 2022. Several cultures and traditions have a long history of sending and receiving cards, and many people still enjoy the sense of community and connection that conventional cards can foster. These elements will help the traditional card category maintain its dominance throughout the forecast period.
Offline distribution channels led the market share in 2022. One of the primary benefits of selling greeting cards in retail stores is the ability to provide customers with a hands-on shopping experience. Customers can browse and handle physical cards in retail stores, which can help drive sales and foster a sense of connection with the products. In addition, retail stores often have established relationships with card manufacturers and distributors, which can help to ensure a steady supply of high-quality products.
The North American greeting cards market is expected to expand in the coming years, owing to factors such as the continued popularity of card-giving, the introduction of new designs and innovations, and the market's expansion into new channels and regions. Furthermore, the North American market features a diverse range of greeting card categories and themes, ranging from traditional and religious cards to more modern and humorous designs. This variety of offerings has aided market growth and attracted a diverse range of consumers.
The greeting cards industry is always changing and updating. To stay head-on in the market, players tend to launch new strategies more frequently. Major players are targeting new regions and demographics to increase product sales, either by entering the new market on their own or by collaborating with local brands and retailers around the world.
Greeting Cards Market Report Highlights
- The eCards segment is expected to grow at the fastest CAGR from 2023 to 2030. The advancement of recordable greeting cards, which can record voice and music over the card, may represent a market growth opportunity
- Furthermore, as technology advances, e-cards are becoming increasingly popular, which drives the product's demand upward
- Offline distribution channel was the largest channel in 2022 and the online distribution channel is expected to register the fastest growth during the forecast period
- This growth is due to the greater preference for in-store visits and selecting greeting cards by touch and feel expected to bolster the offline channels' growth
- North America is estimated to maintain the lead over the forecasted period. This is a result of the cultural significance of sending cards on special occasions, and the presence of established greeting card companies in the region
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
Chapter 3. Greeting Card Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Manufacturing and Technology Outlook
3.2.2. Sales Channel Outlook
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Greeting Card Market: Consumer Behaviour Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings
Chapter 5. Greeting Card Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2022 & 2030
5.2. eCard
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Traditional Card
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Greeting Card Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2. Online
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Offline
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Greeting Card Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.5. Japan
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.6. Australia
7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million) (Kilotons)
7.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million) (Kilotons)
7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million) (Kilotons)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2022 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. List of key companies analyzed in this section includes:
8.9.1. American Greeting Corporation
8.9.2. Archies Limited
8.9.3. Avanti Press Inc.
8.9.4. Budget Greeting Cards Ltd.
8.9.5. Card Factory PLC
8.9.6. Carlton Cards Ltd.
8.9.7. Crane & Co.
8.9.8. Galison Publishing LLC
8.9.9. Hallmark Cards, Inc.
8.9.10. IG Design Group PLC
8.9.11. John Sands (Australia) Ltd.
List of Tables
1. Greeting Card Market market - Key Market Driver Analysis
2. Greeting Card Market market - Key Market Restraint Analysis
3. Global Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
4. Global Greeting Card Market Estimates And Forecast By Distribution channel, from 2017 - 2030 (USD Million)
5. Global Greeting Card Market Estimates And Forecast, By Region 2017 - 2030 (USD Million)
6. North America Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
7. North America Greeting Card Market Estimates And Forecast, By Type, 2017 - 2030 (USD Million)
8. North America Greeting Card Market Estimates And Forecast, By Distribution channel, 2017 - 2030 (USD Million)
9. U.S. Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
10. U.S. Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
11. U.S. Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
12. Europe Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
13. Europe Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
14. Europe Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
15. Germany Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
16. Germany Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
17. Germany Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
18. U.K. Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
19. U.K. Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
20. U.K. Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
21. France Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
22. France Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
23. France Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
24. Asia Pacific Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
25. Asia Pacific Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
26. Asia Pacific Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
27. China Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
28. China Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
29. China Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
30. Japan Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
31. Japan Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
32. Japan Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
33. Australia Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
34. Australia Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
35. Australia Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
36. Central & South America Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
37. Central & South America Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
38. Central & South America Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
39. Brazil Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
40. Brazil Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
41. Brazil Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
42. Middle East & Africa Greeting Card Market Estimates And Forecast, 2017 - 2030 (USD Million)
43. Middle East & Africa Greeting Card Market Estimates And Forecast By Type, 2017 - 2030 (USD Million)
44. Middle East & Africa Greeting Card Market Estimates And Forecast By Distribution channel, 2017 - 2030 (USD Million)
45. Vendor landscape
List of Figures
1. Greeting Card Market Market Snapshot
2. Greeting Card Market Market Segmentation & Scope
3. Greeting Card Market Market Penetration & Growth Prospect Mapping
4. Greeting Card Market Market Value Chain Analysis
5. Greeting Card Market Market Dynamics
6. Greeting Card Market Market Porter's Five Forces Analysis
7. Greeting Card Market Market: Type Movement Analysis
8. Greeting Card Market Market: Distribution Channel Movement Analysis
9. Greeting Card Market Market: Regional Movement Analysis
Companies Mentioned
- American Greeting Corporation
- Archies Limited
- Avanti Press Inc.
- Budget Greeting Cards Ltd.
- Card Factory PLC
- Carlton Cards Ltd.
- Crane & Co.
- Galison Publishing LLC
- Hallmark Cards, Inc.
- IG Design Group PLC
- John Sands (Australia) Ltd.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | March 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 19.25 Billion |
| Forecasted Market Value ( USD | $ 20.66 Billion |
| Compound Annual Growth Rate | 0.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
