The North America wheat protein market size is expected to reach USD 3.37 billion by 2030, registering a CAGR of 3.2% over the forecast period. The product demand is anticipated to be driven by several factors including increasing demand for plant-based protein products, growing consumer interest in healthy food choices, and rising demand for wheat protein in various end-use industries, such as food and beverage, cosmetics, and personal care. In addition, the growing popularity of vegan and vegetarian diets in the region has contributed to market growth. Protein ingredients have major applications in sports nutrition, dietary and nutraceutical supplements, beverages, and animal feed. Dairy proteins are especially in demand for milk-based products like ice creams, frozen desserts, and confectionery due to their texture and taste.
However, the increasing lactose intolerance among consumers poses a challenge to the dairy protein ingredient market. Nonetheless, the demand for dairy-based proteins, such as whey proteins, remains strong as they are integral components of various end-use products like salad dressings, bakery foods, medical nutrition products, and sports nutrition items. Rapid urbanization and changing consumer dietary habits, with a preference for proteins and amino acids among the most popular ingredient classes, support the growth. The demand for on-the-go protein snacks and protein-based functional beverages is on the rise, which also boosts the product in these applications. The growing health consciousness among consumers and the elderly demographics’ shift toward preventive healthcare have fueled the demand for protein ingredients.
Moreover, increasing demand for protein-based ready-to-drink beverages, nutrition bars, and powders among sports enthusiasts supports market growth. Prominent sports and nutrition brands like Optimum Nutrition, Quest Nutrition, NOW Foods, Bio-Engineered Supplements and Nutrition, Inc. (BSN), MuscleTech, MusclePharm, and Met-Rx Substrate Technology, Inc. rely heavily on protein ingredients in their products. The U.S. is witnessing an increased demand for wheat proteins owing to the increasing pet population in the country. According to the 2021-2022 APPA National Pet Owners Survey, USD 50 billion were spent on pet food & treats in the U.S. According to the American Feed Industry Association (AFIA), the U.S. had more than 5,800 animal feed-producing facilities in 2021 and produces over 284 million tons of pet food and finished feed on average every year.
However, the increasing lactose intolerance among consumers poses a challenge to the dairy protein ingredient market. Nonetheless, the demand for dairy-based proteins, such as whey proteins, remains strong as they are integral components of various end-use products like salad dressings, bakery foods, medical nutrition products, and sports nutrition items. Rapid urbanization and changing consumer dietary habits, with a preference for proteins and amino acids among the most popular ingredient classes, support the growth. The demand for on-the-go protein snacks and protein-based functional beverages is on the rise, which also boosts the product in these applications. The growing health consciousness among consumers and the elderly demographics’ shift toward preventive healthcare have fueled the demand for protein ingredients.
Moreover, increasing demand for protein-based ready-to-drink beverages, nutrition bars, and powders among sports enthusiasts supports market growth. Prominent sports and nutrition brands like Optimum Nutrition, Quest Nutrition, NOW Foods, Bio-Engineered Supplements and Nutrition, Inc. (BSN), MuscleTech, MusclePharm, and Met-Rx Substrate Technology, Inc. rely heavily on protein ingredients in their products. The U.S. is witnessing an increased demand for wheat proteins owing to the increasing pet population in the country. According to the 2021-2022 APPA National Pet Owners Survey, USD 50 billion were spent on pet food & treats in the U.S. According to the American Feed Industry Association (AFIA), the U.S. had more than 5,800 animal feed-producing facilities in 2021 and produces over 284 million tons of pet food and finished feed on average every year.
North America Wheat Protein Market Report Highlights
- The wheat gluten product type segment led the market in 2022 owing to its high demand among the vegetarian and vegan populace
- The 80% wheat protein concentration segment is estimated to register the fastest CAGRfrom 2023 to 2030. The rising health and wellness consciousness among consumers has increased the demand for 80% wheat protein concentrate-based products
- For example, U.S.-based provider of food ingredients, Archer Daniels Midland (ADM), offers WhetPro 80, a wheat protein used as a binding agent and as a source of protein in food & beverage applications
- Personal care islikely to be the fastest-growing application segment during the projected period as hydrolyzed wheat protein protects the skin and hair against damage, making it an ideal ingredient in skincare and haircare formulations
- The U.S. dominated the overallmarket, in terms of revenue,in 2022
- The key companies have been undertaking various strategies, such as M&Asand capacity expansions, to improve their technical expertise and offer enhanced products
Table of Contents
Chapter 1 Methodology and Scope1.1 Information Procurement
1.1.1 Purchased Database
1.1.2 Internal Database
1.1.3 Secondary Sources
1.1.4 Third Party Perspective
1.1.5 Primary Research
1.2 Information Analysis & Data Analysis Models
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Market Insights
2.2 Segmental Insights
2.3 Competitive Insights
Chapter 3 North America Wheat Protein Market: Regional Estimates & Trend Analysis
3.1 North America Wheat Protein Market: Regional Outlook
3.2 North America
3.2.1 North America Wheat Protein Market Estimates & Forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
3.2.2 U.S.
3.2.2.1 Key Country Dynamics
3.2.2.2 U.S. Wheat Protein Market Estimates & Forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
3.2.3 Canada
3.2.3.1 Key Country Dynamics
3.2.3.2 Canada Wheat Protein Market Estimates & Forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
3.2.4 Mexico
3.2.4.1 Key Country Dynamics
3.2.4.2 Mexico Wheat Protein Market Estimates & Forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Chapter 4 North America Wheat Protein Market - Industry Outlook
4.1 Market Lineage Outlook
4.1.1 Parent Market Outlook
4.1.1.1 Protein Ingredients Market
4.1.2 Related/Ancillary Market Outlook
4.1.2.1 Plant - Based Protein Ingredients Market
4.2 Penetration & Growth Prospect Mapping
4.3 Industry Value Chain Analysis
4.3.1 Raw Material Trends
4.3.2 Manufacturing Trends
4.4 Technology Overview
4.5 Regulatory Framework
4.5.1 U.S.
4.5.2 Canada
4.6 Market Dynamics
4.6.1 Market Driver Impact Analysis
4.6.1.1 Increasing Consumer Interest In Plant - Derived Proteins
4.6.1.2 Growing Usage Of Wheat Proteins In Various End - Use Applications
4.6.2 Market Restraint Impact Analysis
4.6.2.1 Rising Prominence Of Gluten - Free Diet Limiting The Use Of Wheat Protein
4.6.2.2 Fluctuating Raw Material Supply And Prices
4.6.3 Market Challenge Analysis
4.6.3.1 Threat Of Substitutes
4.7 Industry Analysis Tools
4.7.1 Porter’s Analysis
4.7.2 Macroeconomic Analysis
4.8 Major Deals & Strategic Alliances
4.9 Market Entry Strategies
Chapter 5 North America Wheat Protein Market: Product Type Estimates & Trend Analysis
5.1 Product Movement Analysis & Market Share, 2022 & 2030
5.2 North America Wheat Protein Market Estimates & Forecast, By Product (Kilo Tons) (USD Million)
5.2.1 Wheat gluten
5.2.2 Wheat Protein Isolate
5.2.3 Textured Wheat Protein
5.2.4 Wheat Protein Hydrolysate
Chapter 6 North America Wheat Protein Market: Concentration Estimates & Trend Analysis
6.1 Concentration Movement Analysis & Market Share, 2022 & 2030
6.2 North America Wheat Protein Market Estimates & Forecast, By Concentration (Kilo Tons) (USD Million)
6.2.1 75% concentration
6.2.2 80% concentration
6.2.3 95% concentration
Chapter 7 North America Wheat Protein Market: Application Estimates & Trend Analysis
7.1 Application Movement Analysis & Market Share, 2022 & 2030
7.2 North America Wheat Protein Market Estimates & Forecast, By Application (Kilo Tons) (USD Million)
7.3 North America Wheat Protein Market Estimates & Forecast, By Application (Kilo Tons) (USD Million)
7.3.1 Bakery & Confectionery
7.3.2 Animal Feed
7.3.2.1 Aqua Feed
7.3.2.2 Dry Pet Food
7.3.2.3 Wet Pet Food
7.3.2.4 Pet Treats
7.3.3 Dairy
7.3.4 Personal Care
7.3.5 Sports & Nutrition
Chapter 8 North America Wheat Protein Market Analysis, Product By Application Estimates & Trend Analysis
Chapter 9 North America Wheat Protein Market - Competitive Landscape
9.1 Recent Developments & Impact Analysis, By Key Market Participants
9.2 Company Categorization
9.3 Participant’s Overview
9.4 Financial Performance
9.5 Product Benchmarking
9.6 Company Market Share Analysis, 2021
9.7 Company Heat Map Analysis
9.8 Strategy Mapping
9.8.1 New product launches
9.8.2 Expansion
List of Tables
Table 1 U.S. macro - economic outlay
Table 2 Canada macro - economic outlay
Table 3 Mexico macro - economic outlay
Table 4 North America Wheat Protein Market Revenue Estimates and Forecast, By Product, 2017 - 2030 (Kilo Tons)
Table 5 North America Wheat Protein Market Revenue Estimates and Forecast, By Product, 2018 - 2030 (USD Million)
Table 6 North America Wheat Protein Market Revenue Estimates and Forecast, By Concentration, 2017 - 2030 (Kilo Tons)
Table 7 North America Wheat Protein Market Revenue Estimates and Forecast, By Concentration, 2017 - 2030 (USD Million)
Table 8 North America Wheat Protein Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (Kilo Tons)
Table 9 North America Wheat Protein Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
Table 10 North America Wheat Protein Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (Kilo Tons)
Table 11 North America Wheat Protein Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
Table 12 Recent Developments & Impact Analysis, By Key Market Participants
Table 13 Company Market Share, 2021
Table 14 Company Heat Map Analysis
Table 15 Key companies launching new products
List of Figures
Fig. 1 Information procurement
Fig. 2 Primary research pattern
Fig. 3 Primary research process
Fig. 4 Primary research approaches
Fig. 5 North America wheat protein market: Segmental insights
Fig. 6 North America wheat protein market: Segmental insights
Fig. 7 North America wheat protein market: Segmental insights
Fig. 8 North America wheat protein market: Segmental insights
Fig. 9 North America wheat protein market: Competitive insights
Fig. 10 North America wheat protein market estimates & forecast, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 11 U.S. wheat protein market estimates & forecast, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 12 Canada wheat protein market estimates & forecast, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 13 Mexico wheat protein market estimates & forecast, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 14 North America wheat protein market: Penetration & growth prospect mapping
Fig. 15 North America wheat protein market: Value chain analysis
Fig. 16 Wheat production share (volume), by key countries, (2000-2020)
Fig. 17 Extraction of wheat proteins: Manufacturing overview
Fig. 18 Composition of wheat proteins offered by Roquette
Fig. 19 North America Wheat Protein Market Dynamics
Fig. 20 Consumer survey, U.S. adults (July-August 2022)
Fig. 21 North America wheat protein market: Porter’s analysis
Fig. 22 North America wheat protein market: PESTEL analysis
Fig. 23 North America Wheat Protein Market, by Product: Key Takeaways
Fig. 24 North America Wheat Protein Market, by Product: Market Share, 2022 & 2030
Fig. 25 Wheat gluten market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 26 Wheat protein isolate market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 27 Textured wheat protein market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 28 Wheat protein hydrolysate market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 29 North America Wheat Protein Market, by Concentration: Key Takeaways
Fig. 30 North America Wheat Protein Market, by Concentration: Market Share, 2022 & 2030
Fig. 31 75% concentration market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 32 80% concentration market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 33 95% concentration market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 34 North America Wheat Protein Market, by Application: Key Takeaways
Fig. 35 North America Wheat Protein Market, by Application: Market Share, 2022 & 2030
Fig. 36 Bakery & confectionery market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 37 Animal feed market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 38 Aqua feed market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 39 Dry pet food market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 40 Wet pet food market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 41 Pet treats market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 42 Dairy market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 43 Personal care market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 44 Sports & nutrition market estimates & forecasts, 2017 - 2030 (Kilo Tons) (USD Million)
Fig. 45 North America wheat protein isolate market, by application
Fig. 46 North America wheat protein isolate market, by animal feed application
Fig. 47 North America wheat protein isolate market, by animal feed application
Fig. 48 North America wheat protein isolate market, by animal feed application
Fig. 49 Key Company Categorization
Fig. 50 Company Market Share Analysis, 2021
Fig. 51 Strategy Mapping, 2021
Companies Mentioned
- Archer Daniels Midland Company (ADM)
- Agridient
- MGP Ingredients
- AB Amilina
- Cargill Inc.
- Manildra Group
- Crespel & Deiters GmbH and Co. KG
- Kroener Staerke
- Crop Energies AG
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 240 |
| Published | March 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 2.62 Billion |
| Forecasted Market Value ( USD | $ 3.37 Billion |
| Compound Annual Growth Rate | 3.2% |
| Regions Covered | North America |
| No. of Companies Mentioned | 9 |
