In 2022, retail in Pakistan was severely impacted by the devastating floods and the economic crisis. Dwindling consumer purchasing power, supply chain disruptions, reduced agriculture output, weak lending activity by commercial banks and currency devaluation were some of the major challenges. However, e-commerce was a hotspot for investment, especially in logistics infrastructure, payments and the development of online platforms.
The analyst's Retail in Pakistan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
The analyst's Retail in Pakistan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product Coverage:
Retail E-Commerce, Retail Offline.Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
RETAIL IN PAKISTANEXECUTIVE SUMMARY
- Retail in 2022: The big picture
- Informal retail
- What next for retail?
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 3 Sales in Retail Offline by Channel: Value 2017-2022
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 5 Retail Offline Outlets by Channel: Units 2017-2022
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 7 Retail GBO Company Shares: % Value 2018-2022
- Table 8 Retail GBN Brand Shares: % Value 2019-2022
- Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Devastating floods and economic crises have been impacting retailers with both food supply chain and pricing challenges
- Digitisation of Pakistan’s small grocers: opportunities for FMCG brands
- Carrefour opens its 10th hypermarket in the country
- In a complex economic environment, there is ample opportunity for private label
- Untapped potential: international grocery retailers can benefit from Pakistan’s food export
- Players explore their e-commerce options over the forecast period
- Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
- Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
- Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Inflation and currency devaluation negatively affect sales of non-grocery retailers in 2022
- Electronics and appliance specialist retailers channel remains highly fragmented
- Challenges facing pharmacies in Pakistan
- Observing changes in consumer spending behaviour, apparel and footwear specialist retailers expand their assortments with accessories, homewares and beauty products
- Possible store closures on the horizon given economic challenges and increasing cost of business
- E-commerce likely to attract growing number of retailers and customers in forecast period
- Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
- Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Direct selling remains relevant in rural areas
- Social media plays an increasingly important role in direct selling
- Lack of legal framework and negative consumer perception hinder channel growth
- Direct selling as a solution to inflationary pressures for female entrepreneurs
- The future of direct selling in Pakistan: Balancing online channels with personal connections
- Economic instability may negatively impact direct selling
- Table 46 Direct Selling by Product: Value 2017-2022
- Table 47 Direct Selling by Product: % Value Growth 2017-2022
- Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
- Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
- Table 50 Direct Selling Forecasts by Product: Value 2022-2027
- Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Clicky and PriceOye: Pakistani e-commerce start-ups attract major investments
- Partnerships between banks and fintech companies boost digital payments in Pakistan’s growing e-commerce sector
- Swagkicks expands thrift shopping in Pakistan’s growing e-commerce sector
- The growing e-commerce landscape in Pakistan: opportunities and challenges ahead
- Pakistan’s growing e-commerce investment landscape: Key players and areas of opportunity
- Improving delivery services is key to the success of e-commerce
- Table 52 Retail E-Commerce by Product: Value 2017-2022
- Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
- Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
