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Plant-Based Dairy in Austria

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    Report

  • 19 Pages
  • August 2024
  • Region: Austria
  • Euromonitor International
  • ID: 5768131
Plant-based dairy in Austria is projected to continue to grow retail volume and current value sales in 2024. While quite stable compared with 2023, retail volume and current value growth rates are much slower than in the early-to-mid-review period as a level of maturity or loss of novelty sets in. Plant-based cheese is expected to continue to record double-digit and the highest retail volume and current value growth in plant-based dairy in 2024.

The Plant-based Dairy in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Plant-based Dairy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Plant-based cheese continues to gain momentum
  • Billa reduces tax rate for plant-based milk to stimulate demand
  • Alpro leads but private label continues to gain ground
PROSPECTS AND OPPORTUNITIES
  • Shift to plant-based milk to continue
  • Plant-based cheese to see more development and growth
  • Growing competition anticipated in plant-based dairy
CATEGORY DATA
  • Table 1 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 3 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
  • Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 6 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 9 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
APPENDIXDISCLAIMER
SOURCES
  • Summary 1 Research Sources