Inflation has had an impact on consumer behaviour, leading them to become more cautious about their spending, with essential goods taking priority during 2022. Moreover, discounters serve as a major driver of retail offline, thanks to their best price-value options. Additionally, digitalisation continues to shape Lithuanian retail, with retail e-commerce still displaying double-digit growth. Indeed, the convenience and variety of online shopping has made it increasingly attractive for consumers.
The analyst's Retail in Lithuania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
The analyst's Retail in Lithuania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product Coverage:
Retail E-Commerce, Retail Offline.Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
RETAIL IN LITHUANIAEXECUTIVE SUMMARY
- Retail in 2022: The big picture
- Informal retail
- What next for retail?
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 3 Sales in Retail Offline by Channel: Value 2017-2022
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 5 Retail Offline Outlets by Channel: Units 2017-2022
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 7 Retail GBO Company Shares: % Value 2018-2022
- Table 8 Retail GBN Brand Shares: % Value 2019-2022
- Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- War in Ukraine affected grocery retail value sales in Lithuania positively in 2022
- Discounters drive value sales during 2022, due to consumer prudence
- Health and wellness trend boosts sales in traditional grocery retailers in 2022
- Consumer to remain cautious and prioritise essential goods over the forecast period
- Discounters set to drive grocery retail development during the forecast period
- Self-checkout services likely to grow during the forecast period due to consumers demand for increased time-efficiency and convenience
- Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
- Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
- Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Consumers return to offline shopping during 2022
- Non-grocery retailers suffer from perception that their products are non-essential during the cost-of-living crisis in 2022
- Variety stores the only general merchandise stores in 2022
- Inflationary influence expected to continue shaping consumer behaviour during the forecast period
- Non-grocery retail consumption set to be driven by new shopping centres in the forecast period
- Sales growth of pharmacies likely to stagnate as consumers consult doctors again
- Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
- Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Online presence and convenience drive direct selling in 2022
- Cost of living crisis drive sales of direct selling during 2022
- Food direct selling records vigorous sales growth in 2022
- Digitalisation to continue shaping direct selling over the forecast period
- Number of direct sellers set to rise in the forecast period, due to economic uncertainty
- Vendors must become more creative in online selling to remain competitive in the forecast period
- Table 46 Direct Selling by Product: Value 2017-2022
- Table 47 Direct Selling by Product: % Value Growth 2017-2022
- Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
- Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
- Table 50 Direct Selling Forecasts by Product: Value 2022-2027
- Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retail e-commerce continues to expand in Lithuania during 2022, due to a variety of reasons
- Marketplaces boosting retail e-commerce sales in Lithuania during 2022
- A greater number of older people are using retail e-commerce
- Sales growth set to rise during the forecast period as e-commerce has yet to reach maturity
- International players to continue being major contributors to growth of retail e-commerce in Lithuania over the forecast period
- Room for retailers’ e-commerce capabilities to expand over the forecast period
- Table 52 Retail E-Commerce by Product: Value 2017-2022
- Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
- Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
