Retail in Kazakhstan - Research and Markets

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the global market through Russia was disrupted and its energy sector had to look for other alternatives. As a result, the economy did not reap as much benefits as would be expected from rising oil and gas prices and inflation was significant.

The analyst's Retail in Kazakhstan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product Coverage:

Retail E-Commerce, Retail Offline.

Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Retail market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

RETAIL IN KAZAKHSTAN

EXECUTIVE SUMMARY

Retail in 2022: The big picture
Informal retail
What next for retail?

MARKET DATA

Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Retail GBO Company Shares: % Value 2018-2022
Table 8 Retail GBN Brand Shares: % Value 2019-2022
Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

GROCERY RETAILERS IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS

Small local grocers continue to lose value share
Magnum continues to lead and expands further
Sizeable new competitor, with the opening of SPAR’s first outlet in 2022

PROSPECTS AND OPPORTUNITIES

Modern grocery retailing continues to expand at steady rate
E-commerce continues to register impressive growth
Traditional grocery retailers continue to face challenges from modern channels

CHANNEL DATA

Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

NON-GROCERY RETAILERS IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS

Slight increase in constant value sales, despite high inflation
Apparel and footwear performs strongly
E-commerce continues to grow at pace

PROSPECTS AND OPPORTUNITIES

Price sensitivity influences shopping behaviour over forecast period
Consumers increasingly environmentally conscious
Digital space increasingly used as a showcase

CHANNEL DATA

Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DIRECT SELLING IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS

Direct selling registers continued growth in 2022
Amway goes from strength to strength
Large international companies dominate the channel

PROSPECTS AND OPPORTUNITIES

Amway continues to lead
Social media and influencers will drive consumer awareness and purchases
No signs of direct selling expanding beyond beauty and consumer health over the forecast period

CHANNEL DATA

Table 46 Direct Selling by Product: Value 2017-2022
Table 47 Direct Selling by Product: % Value Growth 2017-2022
Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 50 Direct Selling Forecasts by Product: Value 2022-2027
Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027

RETAIL E-COMMERCE IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS

Slower growth, due to geopolitical situation
Kaspi Magazin continues to lead and innovate
E-commerce develops to cover wider audience and broader product range

PROSPECTS AND OPPORTUNITIES

Continued growth over forecast period
Competitors compete through offering value-added benefits
Good growth prospects for foreign internet retailers

CHANNEL DATA

Table 52 Retail E-Commerce by Product: Value 2017-2022
Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

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SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€1750EUR$1,915USD£1,506GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€3500EUR$3,829USD£3,013GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€5250EUR$5,744USD£4,519GBP

Product Coverage:

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