Retail in Costa Rica - Research and Markets

Retailing in Costa Rica was challenged in 2022, with rising inflation and price hikes impacting consumer buying habits. In addition, high levels of unemployment in the country continued to impact household budgets, shaping purchasing decisions. This resulted in a year of mixed results, with e-commerce and warehouse clubs posting positive results, while retail growth was challenging for small local grocers and foods/drink/tobacco specialists as consumers sought cheaper price points.

The analyst's Retail in Costa Rica report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product Coverage:

Retail E-Commerce, Retail Offline.

Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retail market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

RETAIL IN COSTA RICA

EXECUTIVE SUMMARY

Retail in 2022: The big picture
Informal retail
What next for retail?

MARKET DATA

Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Retail GBO Company Shares: % Value 2018-2022
Table 8 Retail GBN Brand Shares: % Value 2019-2022
Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

GROCERY RETAILERS IN COSTA RICA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Wal-Mart's expansion plan drives employment and increases visibility
World Cup supporters boost sales through grocery retailers in 2022
Players invest in e-commerce and creative strategies to boost sales

PROSPECTS AND OPPORTUNITIES

Inflation impacts consumers purchasing, while retail value growth remains positive
Urban migration creates ongoing opportunities for supermarkets and hypermarkets
Hyperlocal delivery services become valuable partners for grocery retailers

CHANNEL DATA

Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

NON-GROCERY RETAILERS IN COSTA RICA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Appliances and electronics specialist, RadioShack, reopens its doors
Competition in apparel and footwear as international player, H&M, joins the landscape
Second-hand options are rising competition for non-grocery retailers

PROSPECTS AND OPPORTUNITIES

Costa Rica able to import and distribute certain mediations from 2023
E-commerce players are a growing threat to the success of non-grocery retailers
Opportunity for the development of premium brands over the forecast period

CHANNEL DATA

Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DIRECT SELLING IN COSTA RICA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Beauty and personal care direct selling posts the highest growth in 2022
Belcorp continues to lead as sellers focus on the use of social media platforms
Recruitment rises as lower-income households need to supplement income

PROSPECTS AND OPPORTUNITIES

Direct sellers implement strategies to boost sales, including physical locations
Positive outlook for consumer health direct selling across the forecast period
Influencer culture and social media boosts opportunities for direct sellers

CHANNEL DATA

Table 46 Direct Selling by Product: Value 2017-2022
Table 47 Direct Selling by Product: % Value Growth 2017-2022
Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 50 Direct Selling Forecasts by Product: Value 2022-2027
Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027

RETAIL E-COMMERCE IN COSTA RICA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Retail e-commerce records double-digit current retail value growth in 2022
Social-commerce offers solid opportunities for small and medium business
Tiendamia continues to expand, offering goods from major retailers

PROSPECTS AND OPPORTUNITIES
5G capabilities are essential to the continued growth of e-commerce

Foods, drinks, appliances and electronics e-commerce set to perform well
Local players broaden their e-commerce footprint to remain competitive

CHANNEL DATA

Table 52 Retail E-Commerce by Product: Value 2017-2022
Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 54 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 55 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

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Product Coverage:

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