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Retail in Chile

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    Report

  • 105 Pages
  • March 2024
  • Region: Chile
  • Euromonitor International
  • ID: 5768153
A slow year in 2023 was a significant challenge for retail in Chile. Elevated inflation and steady price rises continued to impact the retail industry, leading to a steep drop in demand from consumers, who looked to postpone purchases as much as possible, increasingly looking at the second-hand and refurbished markets, as well as to informal sellers of products in all categories, as they attempted to find options that were better adapted to their budgets.

The Retail in Chile report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN CHILE
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Greater connection between digital and physical still needed
  • Local consumers are searching for innovation
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Christmas and New Year
  • Back to School
  • Independence Day
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 3 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 5 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 21 Retail GBO Company Shares: % Value 2019-2023
  • Table 22 Retail GBN Brand Shares: % Value 2020-2023
  • Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Standalone stores driven by forecourt retailers as latter continue to expand
  • Spid continues to expand, bringing Cencosud closer to consumers
  • OXXO retains leadership of outlet numbers but gains attention of competition authorities
PROSPECTS AND OPPORTUNITIES
  • Innovation of certain product lines can increase foot traffic
  • Space for alliances and digital payments within convenience retailers
  • New player Gulf enters forecourt retailers
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slowing sales and outlet expansion for discounters following surge in 2022
  • Walmart’s Bodega ACuenta remains overall leading discounter chain
  • No new players enter Chilean discounters in 2023
PROSPECTS AND OPPORTUNITIES
  • Discounters not expected to experience significant change over the forecast period
  • Private label remains important, but needs stronger development
  • E-commerce development still lags behind competing channels
CHANNEL DATA
  • Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
  • Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 67 Discounters GBO Company Shares: % Value 2019-2023
  • Table 68 Discounters GBN Brand Shares: % Value 2020-2023
  • Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
  • Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Security concerns remain top of mind for hypermarket operators
  • Cencosud focuses on launching new payment capabilities
  • Walmart Chile launches Marketplace to further align with its global strategy
PROSPECTS AND OPPORTUNITIES
  • Established chains likely to focus on omnichannel approach
  • Players to increasingly focus on expanding offer, including private label
  • Loyalty rewards to regain importance in Chile
CHANNEL DATA
  • Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
  • Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
  • Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Supermarkets remains important grocery channel, with store numbers continuing to dynamically grow
  • Technologically-driven engagement not a focus for players
  • Independent and regional players continue to experience limited growth
PROSPECTS AND OPPORTUNITIES
  • Lower prices via supermarkets set to increase in number to combat competition
  • Opening of outlets to remain an area of focus over the forecast period
  • E-commerce to increasingly become part of omnichannel strategies
CHANNEL DATA
  • Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 81 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 82 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 83 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chileans appreciate the chance to buy local and benefit their communities
  • Issues accessing funds limits expansion and innovation for small local grocers
  • Innovation and specialisation key elements going forward
PROSPECTS AND OPPORTUNITIES
  • Small local grocers expected to lose ground over forecast period
  • Shifting cities to become a challenge in the coming years
  • Channel players to remain relevant by offering additional services
CHANNEL DATA
  • Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Independent players experience a difficult year
  • Multitiendas Corona revamps and leverages omnichannel strategy to remain on top
  • H&M expands and remodels flagship store
PROSPECTS AND OPPORTUNITIES
  • Continual arrival of international brands but local players to focus on slow fashion
  • Luxury, while niche, set to record important growth
  • Department stores and e-commerce to remain significant competitors to specialists
CHANNEL DATA
  • Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
  • Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
  • Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Promotional activities in attempt to drive sales of appliances and electronics in 2023
  • ABC DIN looks to merge with La Polar in a process that is likely to extend into 2024
  • Independent players continue to experience challenging times
PROSPECTS AND OPPORTUNITIES
  • Inflation likely to remain a concern heading into 2024
  • E-commerce will continue to place pressure on physical specialists
  • Opportunities can be found in sustainability
CHANNEL DATA
  • Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
  • Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
  • Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pharmacies continues to expand, while ownership of Farmacias Ahumada is changing
  • Beauty specialist Maicao sees new opportunity in offering pharmacy products
  • By partnering with Kiko Milano, DBS Beauty Store achieves a long sought-after goal
PROSPECTS AND OPPORTUNITIES
  • K-Beauty to gain new followers, and focused retailers to expand store footprint
  • Greater competition for pharmacies likely over the forecast period
  • Loyalty propositions can be leveraged for increased purchases
CHANNEL DATA
  • Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 106 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
  • Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
  • Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
  • Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
  • Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
  • Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Further shift online forces channel players to adjust strategies
  • Pet shops and superstores stand out in terms of outlet growth
  • IKEA finds a stronger footing in the local market
PROSPECTS AND OPPORTUNITIES
  • Sustainability set to be an important topic in the channel over the forecast period
  • Easy and Sodimac to reactivate a more intense opening of stores
  • No new international arrivals mentioned for the near future
CHANNEL DATA
  • Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 117 Sales in Home Products Specialists by Channel: Value 2018-2023
  • Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
  • Table 119 Home Products Specialists GBO Company Shares: % Value 2019-2023
  • Table 120 Home Products Specialists GBN Brand Shares: % Value 2020-2023
  • Table 121 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
  • Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Further sales decline for physical department stores in 2023
  • Falabella remains challenged in terms of adapting to changing times
  • La Polar and ABC DIN merger approved
PROSPECTS AND OPPORTUNITIES
  • Value growth to return to more stable levels over the forecast period
  • Leading players set to resume opening of outlets
  • E-commerce will continue to cannibalise sales of department stores
CHANNEL DATA
  • Table 126 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
  • Table 127 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 128 Sales in General Merchandise Stores by Channel: Value 2018-2023
  • Table 129 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
  • Table 130 General Merchandise Stores GBO Company Shares: % Value 2019-2023
  • Table 131 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
  • Table 132 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
  • Table 133 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 134 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 135 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
  • Table 136 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Beauty and personal care remains most important product category for direct selling
  • Competition for direct selling from other retail channels
  • Natura & Co sells The Body Shop to focus on direct selling
PROSPECTS AND OPPORTUNITIES
  • Experiences still limited in the channel
  • No new players likely to enter direct selling in the short term
  • Channel mix to remain stable in Chile
CHANNEL DATA
  • Table 137 Direct Selling by Product: Value 2018-2023
  • Table 138 Direct Selling by Product: % Value Growth 2018-2023
  • Table 139 Direct Selling GBO Company Shares: % Value 2019-2023
  • Table 140 Direct Selling GBN Brand Shares: % Value 2020-2023
  • Table 141 Direct Selling Forecasts by Product: Value 2023-2028
  • Table 142 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vending innovations extremely rare
  • Lider al Paso concept from Walmart continues expansion in Chile
PROSPECTS AND OPPORTUNITIES
  • Greater efforts in terms of innovation likely over the forecast period
  • Vending likely to further adapt to demand for more efficient and cashless payments
CHANNEL DATA
  • Table 143 Vending by Product: Value 2018-2023
  • Table 144 Vending by Product: % Value Growth 2018-2023
  • Table 145 Vending GBO Company Shares: % Value 2019-2023
  • Table 146 Vending GBN Brand Shares: % Value 2020-2023
  • Table 147 Vending Forecasts by Product: Value 2023-2028
  • Table 148 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Costs of shipping drive consumers to click-and-collect
  • Home products and groceries continue to drive e-commerce sales in 2023
  • Key players maintain channel leadership
PROSPECTS AND OPPORTUNITIES
  • E-commerce set for further growth, but players still need to review omnichannel strategies
  • Loyalty programmes to gain importance in attracting consumers
  • Marketplaces to remain dynamic driver of e-commerce growth
CHANNEL DATA
  • Table 149 Retail E-Commerce by Channel: Value 2017-2022
  • Table 150 Retail E-Commerce by Channel: % Value Growth 2017-2022
  • Table 151 Retail E-Commerce by Product: Value 2017-2022
  • Table 152 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 153 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 154 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 155 Forecast Retail E-Commerce by Channel: Value 2022-2027
  • Table 156 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
  • Table 157 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 158 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027