Health and Beauty Specialists in Bulgaria

Health and beauty specialists in Bulgaria recorded higher growth in 2024 compared to the previous year, benefiting from improved macroeconomic conditions and rising consumer confidence. In 2023, high inflation and lower purchasing power had dampened discretionary spending, leading many consumers to cut back on non-essential beauty purchases. However, in 2024, real incomes showed signs of recovery, allowing consumers to spend more freely on personal care and beauty products.

The Health and Beauty Specialists in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Beauty Specialists, Health and Personal Care Stores, Optical Goods Stores, Pharmacies.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Beauty Specialists market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.