BRIC Organic Baby Food Market - Forecasts from 2023 to 2028

The BRIC organic baby food market is projected to grow at a CAGR of 10.12% during the forecast period to reach US$1,051.011 million by 2028, from US$535.234 million in 2021.

Organic foods are grown or prepared without the use of synthetic fertilizers or pesticides. Organic baby food may reduce your baby's exposure to these toxins. They are made from certified organic raw materials and have no artificial additives. They are environment-friendly, better tasting, and packed with a high level of antioxidants and vitamins than conventional baby food.

The organic baby food market in the BRIC region is growing exponentially. Rising awareness regarding the health benefits of organic food among parents is driving the growth in the market. Easy availability of raw material materials in the BRIC region, push toward clean-label products and healthier diets, rise in the population of working women, and increasing trade among countries are expected to accelerate market growth during the forecast period.

However, the lack of knowledge regarding brand awareness among parents leading to low visibility and lower shelf life of organic baby food due to lack of preservatives is restraining the growth of the organic baby food market during the forecast period.

Growing awareness regarding the health benefits of organic food among parents.

One of the prime factors boosting the growth of organic baby food is the growing number of conscious parents who are concerned about exposing their children to toxic chemicals in conventional baby food. Pesticide residues are substantially lower in organic food products than in conventional produce. Some individuals may purchase organic baby food to reduce their babies' exposure to pesticide residues, as newborns may be more might be more susceptible to harm potentially caused by pesticides than adults. For instance, the growing sales of baby food in China via mom-and-baby stores for particular medical needs have created momentum in the region for premium and organic baby food. According to the company’s annual report, Feihe's sales growth of high-end infant formula series, including Organic Zhizhi, by 16.99% (Y-o-Y) in 2020. In contrast, its regular counterpart sales declined by 25.94%.

The shift toward cleaner diets and items with clean labels also drives the industry. The desire for fresher, healthier food options is rising across the globe, and consumers also want to ensure that their children have access to these options. Growing female participation in the workforce, rising disposable income growth in the eCommerce sector, and product innovation by market players are also spurring market growth in the region. For instance, In May 2019, Nestle introduced an organic cereal for kids over the age of 12 made from 100% organic ragi, wheat, milk, and rice under the Ceregrow brand. The product is made at the business' Samalkha plant in Haryana, India, using materials that are cultivated nearby.

India is anticipated to account for a significant market share during the forecast period.

India will hold a significant amount of market share in organic baby food in the BRIC region. This country will witness high growth during the forecast period owing to increased awareness about the health benefits of organic baby food. The rise in organic farming countries contributed to the growth of the growing market. According to the FiBL (The Research Institute of Organic Agriculture) & IFOAM (International Federation of Organic Agriculture Movements) reports in 2021, India ranks first in Asia (fifth in the world) with 23 lakh hectares of land used for organic farming. A FiBL survey in 2021 also states that India grew the highest in the world (in absolute terms) by adding about 3.6 lakh hectares of organic land. The growth of the e-commerce channel has augmented the growth in the country as a large variety of organic baby food is available on eCommerce websites. The rapidly growing infant population increased female labor-force participation, and a growing number of working parents have been important growth drivers for the market in the region. Other factors such as rapid urbanization, lifestyle changes, and a rise in disposable income in countries like India, have also resulted in the growing demand for organic baby food in this region.

Market Developments:

• In March 2021, To capitalize on the rising number of affluent middle-class families, Arla Foods announced the addition of new organic lines to its Nutrilac product line targeted at Chinese consumers, with the main category being in the baby food and formula categories.
• In August 2022, DMK Group, based in Germany, announced plans to expand its dairy production facilities in Russia, including organic baby food items. The decision was made in response to the opening of a new cheese production plant geared at the growing market.
• In June 2021, an Indian D2C startup called Bebe Burp was launched. BebeBurp, an organic baby food brand, provides healthier options that are free of refined sugar and chemicals. The firm was a part of Shiprocket's Rocketfuel accelerator program's first batch, which ran from November 2020 to January 2021. They do regular quality checks onsite and at an external lab to maintain nutrient parameters as well as sugar and sodium levels.

Market Segmentation:

By Product Type

• Ready to Eat
• Prepared
• Milk Formula
• Dried
• Others

By Distribution Channel

• Chemists/Pharmacies/Drug Stores
• Online
• Speciality Outlet
• Supermarkets
• Others

By Geography

• Brazil
• India
• China
• Russia