Baby Bottle Market - Forecasts from 2023 to 2028

The baby bottle market is projected to grow at a CAGR of 5.97% to reach US$3,381.848 million by 2028, from US$2,253.190 million in 2021.

In order to feed infants or toddlers water or even infant formula, baby bottles are extensively used for it. In the present scenario, there has been a rise in awareness about baby care products which is regarded as a complementing factor. Moreover, an increase in working mothers followed by their tight schedule is expected to further drive the market of baby bottles. There is an increase in the number of working women populations which is resulting in a growing preference for ready-to-drink baby food products such as instant milk formula which is giving rise to the demand for this market.

Various companies are using extensive distribution strategies of pushing the products of baby care to bulk quantities in multiple distribution channels such as supermarkets, shopping malls, retail outlets, and even online. Moreover, companies in the baby bottled category are getting involved in mergers and acquisitions in order to expand their business portfolio. For instance, in February 2020, Ljubljana which is regarded as Slovenia’s largest private equity fund started the acquisition and merger with all leading baby and childcare shops in order to create a major position in the baby and childcare segment.

Growing preference among the female population for bottled products.

The increased preference of women for baby bottle drinks is growing in recent times owing to the nutritional supplement given to the baby. With the increase in births worldwide, the market for baby bottles will experience high demand. Thus, with the growing infant population, many companies are innovating their technology and research in coming up with various new designs and benefits of baby bottles for the baby care segment. The new designs and availability of baby bottles in different shapes and sizes will further create high demand for baby bottles. For instance, a start-up by the name of Little-On in September 2019, came up with a new design of baby bottles that was aimed at bringing all sorts of joy by allowing technological advancements to take care of baby worries.

Companies are also involving themselves in extensive branding and marketing activities which could result in attracting individuals to purchase baby bottles.

North America is anticipated to witness significant growth in the forecast period.

The region of North America is expected to witness unprecedented sales in the baby food category which is said to drive the demand for baby bottles in North American countries. Since in Canada, the baby food category is growing tremendously, this factor can affect the sales of baby bottles in Canada. According to a COSME Programme of the European Union, the baby food category out of the functional food product sales in Canada witnessed an increase of 214% in 2019 in comparison to the average, taken from the years 2015 to 2017.

The United States has witnessed an increased consumption of breastfeeding milk for children which is requiring big feeding bottles of different sizes that are further expected to drive the market growth. In the United States, a multidisciplinary digital publishing institute issued a report which stated that there are approximately 75% of infants start breastfeeding from birth and after three months, they shift to bottles. This factor is further said to drive the growth of the baby bottle market in the North American region.

Key Developments:

• In January 2020, Edison Nation Incorporation led the expansion of their business of Korean baby care brands in the USA by exclusively partnering with Amazon. This certain brand of baby care products includes baby bottles, diapers, eco-storage bags, wipes, and also a line of cleaning products.
• In October 2019, Silicone Plastics Incorporation entered into an acquisition with Berkshire innovation center with USD 13.8 million, with the motive of providing customers help with the mold for the baby bottle through extensive research and development.

Market Segmentation:

By Material

• Plastic
• Glass
• Stainless Steel
• Others

By Distribution Channel

• Offline
• Online

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• Japan
• South Korea
• India
• Taiwan
• Thailand
• Indonesia
• Others