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India Milkshake Market Report by Flavor, Packaging, Distribution Channel, and Region 2024-2032

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    Report

  • 119 Pages
  • March 2024
  • Region: India
  • IMARC Group
  • ID: 5947152
Description Jump to:
The Indian milkshake market size reached INR 6.4 Billion in 2023. Looking forward, the publisher expects the market to reach INR 29.9 Billion by 2032, exhibiting a growth rate (CAGR) of 18.7% during 2023-2032.

A milkshake is a cold and blended dairy-based beverage prepared using milk, ice-creams, flavoring syrups and sugars. It is available in a wide variety of flavors, such as vanilla, chocolate and strawberry. Various toppings, including sweetened dry cereal, toasted coconut, marshmallows, biscuits, fresh fruits, cinnamon, clove and dry cakes, are added to enhance the flavor of the beverage. Certain cafes and restaurants also offer savory variants prepared using olive oil, sesame seeds and sea salt. Thick milkshakes are usually prepared using commercial milkshake machines in professional kitchens, which have specialized settings for blending speed to adjust the consistency of the shake. They are commonly served in bottles, pouches and cartons.

India Milkshake Market Trends:

Significant growth in the food and beverage industry is one of the key factors creating a positive outlook for the market in the country. Moreover, increasing private label offerings across India is providing a thrust to the market growth. International milkshake brands are also establishing their franchise outlets in metropolitan cities for convenient product distribution. In line with this, changing lifestyles and dietary patterns of the consumers are also contributing to the market growth. With the increasing number of shopping malls and recreational centers, there is a shifting preference among consumers, especially millennials, from carbonated drinks toward milkshakes as a healthier alternative. Additionally, various product innovations, such as the launch of packaged milkshakes in novel flavors and ready-to-drink (RTD) travel-friendly packaging solutions, are acting as other growth-inducing factors. Product manufacturers are also developing milkshakes with natural and organic ingredients with no preservatives and artificial sugars to attract a wider consumer base. Other factors, including rapid urbanization, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the India milkshake market report, along with forecasts at the country and state level from 2024-2032. The report has categorized the market based on flavor, packaging and distribution channel.

Breakup by State:

  • Karnataka
  • Maharashtra
  • Tamil Nadu
  • Delhi
  • Gujarat
  • Andhra Pradesh and Telangana
  • Uttar Pradesh
  • West Bengal
  • Kerala
  • Haryana
  • Punjab
  • Rajasthan
  • Madhya Pradesh
  • Bihar
  • Orissa
  • Others

Breakup by Flavor:

  • Vanilla
  • Strawberry
  • Chocolate
  • Banana
  • Others

Breakup by Packaging:

  • Bottles
  • Pouches
  • Cartons
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Milk Parlours
  • Online Stores
  • Others
  • Value Chain Analysis
  • Key Drivers and Challenges

Porters Five Forces Analysis

Government Regulations

Competitive Landscape

  • Competitive Structure
  • Key Player Profiles
  • CavinKare
  • Mother Dairy
  • GCMMF
  • KMF
  • Hershey
This report provides a deep insight into the Indian milkshake market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for milkshake manufacturers, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian milkshake market in any manner.

Key Questions Answered in This Report

1. What was the size of the India milkshake market in 2023?
2. What is the expected growth rate of the India milkshake market during 2024-2032?
3. What are the key factors driving the India milkshake market?
4. What has been the impact of COVID-19 on the India milkshake market?
5. What is the breakup of the India milkshake market based on the flavor?
6. What is the breakup of the India milkshake market based on the distribution channel?
7. What are the key regions in the India milkshake market?
8. Who are the key players/companies in the India milkshake market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Dairy Industry
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Organised and Unorganised Segment
5.4 Milk Production and Consumption Trends
5.4.1 Current and Historical Trends
5.4.2 Production and Consumption Forecast
5.5 Milk Production by State
5.6 Milk Production by Cattle
5.7 Market Breakup by Region
5.8 Market Forecast
6 Indian Milkshake Industry
6.1 Market Overview
6.2 Market Performance
6.2.1 Volume Trends
6.2.2 Value Trends
6.3 Impact of COVID-19
6.4 Price Trends
6.5 Market Breakup by State
6.6 Market Breakup by Flavor
6.7 Market Breakup by Packaging
6.8 Market Breakup by Distribution Channel
6.9 Market Forecast
6.10 SWOT Analysis
6.10.1 Overview
6.10.2 Strengths
6.10.3 Weaknesses
6.10.4 Opportunities
6.10.5 Threats
6.11 Value Chain Analysis
6.12 Porter’s Five Forces Analysis
6.12.1 Overview
6.12.2 Bargaining Power of Buyers
6.12.3 Bargaining Power of Supplier
6.12.4 Degree of Competition
6.12.5 Threat of New Entrants
6.12.6 Threat of Substitutes
6.13 Key Success Factors and Risk Factors
7 Market Breakup by Flavor
7.1 Vanilla
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Strawberry
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Chocolate
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Banana
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Packaging
8.1 Bottles
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Pouches
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Cartons
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Convenience Stores
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Milk Parlours
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Online Stores
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Performance of Key Regions
10.1 Karnataka
10.2 Maharashtra
10.3 Tamil Nadu
10.4 Delhi
10.5 Gujarat
10.6 Andhra Pradesh and Telangana
10.7 Uttar Pradesh
10.8 West Bengal
10.9 Kerala
10.10 Haryana
10.11 Punjab
10.12 Rajasthan
10.13 Madhya Pradesh
10.14 Bihar
10.15 Orissa
10.16 Others
11 Competitive Landscape
11.1 Competitive Structure
11.2 Market Share of Key Players
12 Key Player Profiles
12.1 GCMMF
12.2 KMF
12.3 Mother Dairy
12.4 CavinKare
12.5 Hershey
List of Figures
Figure 1: India: Dairy Market: Major Drivers and Challenges
Figure 2: India: Dairy Market (in Billion INR), 2018-2023
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2023
Figure 4: India: Dairy Market: Total Milk Production (in Million Metric Tons), 2018-19 - 2023-24
Figure 5: India: Dairy Market: Total Milk Consumption (in Million Metric Tons), 2018-19 - 2023-24
Figure 6: India: Dairy Market: Total Milk Production Forecast (in Million Metric Tons), 2024-25 - 2032-33
Figure 7: India: Dairy Market: Total Milk Consumption Forecast (in Million Metric Tons), 2024-25 - 2032-33
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2024-2032
Figure 10: India: Milkshake Market: Major Drivers and Challenges
Figure 11: India: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 12: India: Milkshake Market: Value Trends (in Billion INR), 2018-2023
Figure 13: India: Milk Market: Procurement Prices (in INR/Litre), 2018-2023
Figure 14: India: Milkshake Market: Average Prices (in INR/Litre), 2018-2023
Figure 15: India: Milkshake Market: Breakup by Flavor (in %), 2023
Figure 16: India: Milkshake Market: Breakup by Packaging (in %), 2023
Figure 17: India: Milkshake Market: Breakup by Distribution Channel (in %), 2023
Figure 18: India: Milkshake Market: Breakup by State (in %), 2023
Figure 19: India: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 20: India: Milkshake Market Forecast: Value Trends (in Billion INR), 2024-2032
Figure 21: India: Milkshake Industry: SWOT Analysis
Figure 22: India: Milkshake Industry: Value Chain Analysis
Figure 23: India: Milkshake Industry: Porter’s Five Forces Analysis
Figure 24: India: Milkshake Market (Vanilla): Volume Trends (in Million Litres), 2018 & 2023
Figure 25: India: Milkshake Market Forecast (Vanilla): Volume Trends (in Million Litres), 2024-2032
Figure 26: India: Milkshake Market (Strawberry): Volume Trends (in Million Litres), 2018 & 2023
Figure 27: India: Milkshake Market Forecast (Strawberry): Volume Trends (in Million Litres), 2024-2032
Figure 28: India: Milkshake Market (Chocolate): Volume Trends (in Million Litres), 2018 & 2023
Figure 29: India: Milkshake Market Forecast (Chocolate): Volume Trends (in Million Litres), 2024-2032
Figure 30: India: Milkshake Market (Banana): Volume Trends (in Million Litres), 2018 & 2023
Figure 31: India: Milkshake Market Forecast (Banana): Volume Trends (in Million Litres), 2024-2032
Figure 32: India: Milkshake Market (Other Flavors): Volume Trends (in Million Litres), 2018 & 2023
Figure 33: India: Milkshake Market Forecast (Other Flavors): Volume Trends (in Million Litres), 2024-2032
Figure 34: India: Milkshake Market (Bottles): Volume Trends (in Million Litres), 2018 & 2023
Figure 35: India: Milkshake Market Forecast (Bottles): Volume Trends (in Million Litres), 2024-2032
Figure 36: India: Milkshake Market (Pouches): Volume Trends (in Million Litres), 2018 & 2023
Figure 37: India: Milkshake Market Forecast (Pouches): Volume Trends (in Million Litres), 2024-2032
Figure 38: India: Milkshake Market (Cartons): Volume Trends (in Million Litres), 2018 & 2023
Figure 39: India: Milkshake Market Forecast (Cartons): Volume Trends (in Million Litres), 2024-2032
Figure 40: India: Milkshake Market (Other Packaging Types): Volume Trends (in Million Litres), 2018 & 2023
Figure 41: India: Milkshake Market Forecast (Other Packaging Types): Volume Trends (in Million Litres), 2024-2032
Figure 42: India: Milkshake Market: Sales through Supermarkets and Hypermarkets (in Million Litres), 2018 & 2023
Figure 43: India: Milkshake Market Forecast: Sales through Supermarkets and Hypermarkets (in Million Litres), 2024-2032
Figure 44: India: Milkshake Market: Sales through Convenience Stores (in Million Litres), 2018 & 2023
Figure 45: India: Milkshake Market Forecast: Sales through Convenience Stores (in Million Litres), 2024-2032
Figure 46: India: Milkshake Market: Sales through Milk Parlours (in Million Litres), 2018 & 2023
Figure 47: India: Milkshake Market Forecast: Sales through Milk Parlours (in Million Litres), 2024-2032
Figure 48: India: Milkshake Market: Sales through Online Stores (in Million Litres), 2018 & 2023
Figure 49: India: Milkshake Market Forecast: Sales through Online Stores (in Million Litres), 2024-2032
Figure 50: India: Milkshake Market: Sales through Other Distribution Channels (in Million Litres), 2018 & 2023
Figure 51: India: Milkshake Market Forecast: Sales through Other Distribution Channels (in Million Litres), 2024-2032
Figure 52: Karnataka: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 53: Karnataka: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 54: Karnataka: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 55: Karnataka: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 56: Maharashtra: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 57: Maharashtra: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 58: Maharashtra: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 59: Maharashtra: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 60: Tamil Nadu: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 61: Tamil Nadu: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 62: Tamil Nadu: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 63: Tamil Nadu: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 64: Delhi: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 65: Delhi: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 66: Delhi: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 67: Delhi: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 68: Gujarat: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 69: Gujarat: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 70: Gujarat: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 71: Gujarat: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 72: Andhra Pradesh and Telangana: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 73: Andhra Pradesh and Telangana: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 74: Andhra Pradesh and Telangana: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 75: Andhra Pradesh and Telangana: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 76: Uttar Pradesh: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 77: Uttar Pradesh: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 78: Uttar Pradesh: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 79: Uttar Pradesh: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 80: West Bengal: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 81: West Bengal: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 82: West Bengal: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 83: West Bengal: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 84: Kerala: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 85: Kerala: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 86: Kerala: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 87: Kerala: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 88: Haryana: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 89: Haryana: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 90: Haryana: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 91: Haryana: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 92: Punjab: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 93: Punjab: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 94: Punjab: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 95: Punjab: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 96: Rajasthan: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 97: Rajasthan: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 98: Rajasthan: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 99: Rajasthan: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 100: Madhya Pradesh: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 101: Madhya Pradesh: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 102: Madhya Pradesh: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 103: Madhya Pradesh: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 104: Bihar: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 105: Bihar: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 106: Bihar: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 107: Bihar: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 108: Orissa: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 109: Orissa: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 110: Orissa: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 111: Orissa: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
Figure 112: Others: Milkshake Market: Volume Trends (in Million Litres), 2018-2023
Figure 113: Others: Milkshake Market: Value Trends (in Million INR), 2018-2023
Figure 114: Others: Milkshake Market Forecast: Volume Trends (in Million Litres), 2024-2032
Figure 115: Others: Milkshake Market Forecast: Value Trends (in Million INR), 2024-2032
List of Tables
Table 1: India: Dairy Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Dairy Market: Milk Production Breakup by State (in Million Litres), 2018-19 - 2023-24
Table 3: India: Dairy Market: Milk Production Breakup by Cattle (in Million Litres), 2018-19 - 2023-24
Table 4: India: Milkshake Market Forecast: Breakup by Flavor (in Million Litres), 2024-2032
Table 5: India: Milkshake Market Forecast: Breakup by Packaging (in Million Litres), 2024-2032
Table 6: India: Milkshake Market Forecast: Breakup by Distribution Channel (in Million Litres), 2024-2032
Table 7: India: Milkshake Market Forecast: Breakup by State (in Million Litres), 2024-2032
Table 8: India: Milkshake Market: Competitive Structure
Table 9: India: Milkshake Market: Key Players

Companies Mentioned

  • CavinKare
  • Mother Dairy
  • GCMMF
  • KMF and Hershey

Methodology

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About the Market

The milkshake market is a subset of the beverage industry, focusing on the production and sale of milkshakes. Milkshakes are a type of beverage made from milk, ice cream, and flavorings, and are often served with a straw and a spoon. Milkshakes are popular among consumers of all ages, and can be found in a variety of flavors, from classic chocolate and vanilla to more exotic flavors such as strawberry, banana, and mint. Milkshakes are often served in restaurants, fast food outlets, and convenience stores, and can also be made at home. Milkshakes are a popular choice for those looking for a sweet treat, and can be enjoyed as a snack or a dessert. They are also a popular choice for those looking for a healthier alternative to sugary drinks, as they are typically lower in sugar and calories than other beverages. Some of the companies in the milkshake market include McDonald's, Burger King, Dairy Queen, Sonic Drive-In, and Shake Shack. These companies offer a variety of milkshake flavors, and often offer seasonal or limited-time flavors. Additionally, there are a number of smaller, independent milkshake shops that specialize in milkshakes, offering unique flavors and toppings. Show Less Read more

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