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In-App Purchase Market Report by Type, Operating System, App Category, and Region 2024-2032

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    Report

  • 138 Pages
  • April 2024
  • Region: Global
  • IMARC Group
  • ID: 5769153
The global in-app purchase market size reached US$ 144.6 Billion in 2023. Looking forward, the market is projected to reach US$ 517.8 Billion by 2032, exhibiting a growth rate (CAGR) of 15.23% during 2023-2032.

In-app purchase refers to the purchase of additional services and features or functions in an application on computers, tablets and smartphones. It offer access to additional content and features, including subscriptions, digital goods and premium content, directly within the application. In-app purchases are commonly available in replenishable, auto-renewing subscription, non-replenishable and subscription-based variants.

It enables the application developers to provide basic content free of charge and monetize specialized features of the product. It also provides access to promotions and aids in enhancing brand awareness and download rates. As a result, in-app purchases are widely used across health and fitness, gaming, education and learning, entertainment and music, travel and hospitality applications.

In-App Purchase Market Trends

The increasing demand for smartphones across the globe is one of the key factors driving the growth of the market. In-app purchases are primarily made through smartphone-based applications to gain access to premium content and application features. Additionally, the widespread product adoption in health and fitness applications due to the rising health consciousness among the masses is favoring the market growth. The users can purchase access to trainers, customized diet plans, regular health checks and discounted products through in-app purchases. Moreover, the integration of digital wallets for in-app purchases is providing a thrust to the market growth.

These online payment solutions are highly convenient, secure and aid in making the payment process smoother and faster. In line with this, the increasing product demand in gaming applications for purchasing speed upgrades, hints and additional cosmetic items for characters is positively impacting the market growth. Other factors, including the increasing penetration of high-speed internet, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.

Key Market Segmentation

This report provides an analysis of the key trends in each sub-segment of the global in-app purchase market report, along with forecasts at the global, regional and country level from 2024-2032. The report has categorized the market based on type, operating system and app category.

Breakup by Type:

  • Consumable
  • Non-Consumable
  • Subscription

Breakup by Operating System:

  • Android
  • iOS
  • Others

Breakup by App Category:

  • Gaming
  • Entertainment and Music
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-Commerce
  • Education and Learning
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players being Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company and Tinder (Match Group Inc.).

Key Questions Answered in This Report

1. What was the size of the global in-app purchase market in 2023?
2. What is the expected growth rate of the global in-app purchase market during 2024-2032?
3. What has been the impact of COVID-19 on the global in-app purchase market?
4. What are the key factors driving the global in-app purchase market?
5. What is the breakup of the global in-app purchase market based on the type?
6. What is the breakup of the global in-app purchase market based on the operating system?
7. What is the breakup of the global in-app purchase market based on the app category?
8. What are the key regions in the global in-app purchase market?
9. Who are the key players/companies in the global in-app purchase market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global In-App Purchase Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Consumable
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Consumable
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Subscription
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Operating System
7.1 Android
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 iOS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by App Category
8.1 Gaming
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Entertainment and Music
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Health and Fitness
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Travel and Hospitality
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Retail and E-Commerce
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Education and Learning
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Others
8.7.1 Market Trends
8.7.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Apple Inc
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Epic Games Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Google LLC (Alphabet Inc.)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 SWOT Analysis
14.3.4 King.com Limited (Activision Blizzard Inc.)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Netflix Inc
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Rakuten Group Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Sony Corporation
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Spotify Technology S.A.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Tencent Holdings Ltd.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.10 The Walt Disney Company
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
14.3.11 Tinder (Match Group Inc.)
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
List of Figures
Figure 1: Global: In-App Purchase Market: Major Drivers and Challenges
Figure 2: Global: In-App Purchase Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: In-App Purchase Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: In-App Purchase Market: Breakup by Type (in %), 2023
Figure 5: Global: In-App Purchase Market: Breakup by Operating System (in %), 2023
Figure 6: Global: In-App Purchase Market: Breakup by App Category (in %), 2023
Figure 7: Global: In-App Purchase Market: Breakup by Region (in %), 2023
Figure 8: Global: In-App Purchase (Consumable) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: In-App Purchase (Consumable) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: In-App Purchase (Non-Consumable) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: In-App Purchase (Non-Consumable) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: In-App Purchase (Subscription) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: In-App Purchase (Subscription) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: In-App Purchase (Android) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: In-App Purchase (Android) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: In-App Purchase (iOS) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: In-App Purchase (iOS) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: In-App Purchase (Other Operating Systems) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: In-App Purchase (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: In-App Purchase (Gaming) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: In-App Purchase (Gaming) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: In-App Purchase (Entertainment and Music) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: In-App Purchase (Entertainment and Music) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: In-App Purchase (Health and Fitness) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: In-App Purchase (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: In-App Purchase (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: In-App Purchase (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: In-App Purchase (Retail and E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: In-App Purchase (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Global: In-App Purchase (Education and Learning) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Global: In-App Purchase (Education and Learning) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Global: In-App Purchase (Other App Categories) Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Global: In-App Purchase (Other App Categories) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: North America: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: North America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: United States: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: United States: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Canada: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Canada: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Asia-Pacific: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Asia-Pacific: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: China: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: China: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Japan: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Japan: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: India: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: India: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: South Korea: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: South Korea: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Australia: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Australia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Indonesia: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Indonesia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Others: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Europe: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Europe: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Germany: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Germany: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: France: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: France: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: United Kingdom: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: United Kingdom: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Italy: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Italy: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Spain: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Spain: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Russia: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Russia: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Others: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Latin America: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: Latin America: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Brazil: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: Brazil: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Mexico: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Mexico: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Others: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Others: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 80: Middle East and Africa: In-App Purchase Market: Sales Value (in Million US$), 2018 & 2023
Figure 81: Middle East and Africa: In-App Purchase Market: Breakup by Country (in %), 2023
Figure 82: Middle East and Africa: In-App Purchase Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Global: In-App Purchase Industry: SWOT Analysis
Figure 84: Global: In-App Purchase Industry: Value Chain Analysis
Figure 85: Global: In-App Purchase Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: In-App Purchase Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: In-App Purchase Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: In-App Purchase Market Forecast: Breakup by Operating System (in Million US$), 2024-2032
Table 4: Global: In-App Purchase Market Forecast: Breakup by App Category (in Million US$), 2024-2032
Table 5: Global: In-App Purchase Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: In-App Purchase Market: Competitive Structure
Table 7: Global: In-App Purchase Market: Key Players

Companies Mentioned

  • Apple Inc
  • Epic Games Inc.
  • Google LLC (Alphabet Inc.)
  • King.com Limited (Activision Blizzard Inc.)
  • Netflix Inc
  • Rakuten Group Inc.
  • Sony Corporation
  • Spotify Technology S.A.
  • Tencent Holdings Ltd.
  • The Walt Disney Company
  • Tinder (Match Group Inc.).

Methodology

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