Digital Wound Measurement Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Digital Wound Measurement Devices Market is expected to register a CAGR of 4.5% over the forecast period.

The COVID-19 pandemic had a significant impact on the market studied. The COVID-19 pandemic has triggered a significant movement toward telehealth approaches for wound care, whether a teleconsultation via a smartphone app or a remote consultation between a nurse and a wound care professional. According to the data from Health.io Ltd published in June 2022, it was observed that the preference for virtual visits and consultations related to wound care was on the rise during the pandemic. Additionally, in December 2021, Coviu, Australia’s leading telehealth solution and CSIRO spin-out company, developed a comprehensive digital toolkit for telehealth wound care alongside CSIRO, The University of Sydney, Australian Unity, Western NSW Primary Health Network, and The University of Technology Sydney. This increased the demand for telewound services, which resulted in the growth of the market studied, as digital wound measurement is one of the key aspects of telewound. Therefore, it was found that the COVID-19 pandemic had a significant positive impact on the market studied. Similarly, with the current boost in healthcare digitalization, the market studied is believed to witness healthy growth over the forecast period.

Key factors propelling the market growth include the increasing burden of wounds globally, the growing number of surgical procedures, and the benefits provided by digital wound measurement devices coupled with the rising aging population prone to develop diseases such as diabetes or other chronic conditions resulting in wounds.

The burden of wounds on healthcare is one of the prominent drivers of the market studied. Several studies have indicated that wounds are integral to healthcare facilities. For instance, data from PubMed published in May 2022 indicated that about 50% of patients admitted to hospitals have wounds, while 1% to 2% of the general population in the developed world suffers from chronic wounds. With the many people with wounds, there is an increasing demand for digital wound measurement devices across hospitals. Due to the rising demand for wound care, healthcare information technology companies have developed wound measurement devices that can ease the overall care provided to the patient. Hence, the market studies are majorly driven by the increasing burden of wounds in healthcare settings.

In addition, from the National Center for Biotechnology Information report published in August 2022, it was found that diabetic foot ulcers are among the most prevalent complications of people with diabetes mellitus and can be brought on by inadequate glycemic control, underlying neuropathy, peripheral vascular disease, or improper foot care. About 60% of people with diabetes develop neuropathy, eventually leading to a foot ulcer. The annual incidence of diabetic foot ulcers worldwide is 9.1 to 26.1 million. Around 15 to 25% of patients with diabetes mellitus will develop a diabetic foot ulcer during their lifetime. Therefore, with the rising prevalence of newly diagnosed diabetes, the incidence of diabetic foot ulcers is also bound to increase, which is believed to propel the demand for digital wound measurement devices.

Several new launches in the market have been studied, which is a beneficial factor for market growth. For instance, in October 2021, a new digital wound assessment tool called Cutimed Wound Navigator was launched by the hygiene and wellness company Essity. To give patients the right and most suited care, the revolutionary mobile app records essential wound features, creates an assessment, and assists healthcare practitioners in selecting the appropriate wound solution. However, lack of awareness about wound measurement devices among the general population and the high cost associated with the same are some factors restraining the market growth.

Digital Wound Measurement Devices Market Trends

Burns and Trauma Wounds are Expected to Witness a Significant Growth Over the Forecast Period

Burns and trauma are poised to witness healthy growth as these are the most common wounds that require urgent care. With the growing incidence of these wounds across the globe, the demand for wound measurement devices to treat such wounds is on the rise. Wound measurement devices are used in burns to understand the burn's depth of impact on the skin, allowing doctors to plan the treatment accordingly.

According to a research study by the National Institute of Health (NIH) published in March 2022, it was observed that about 1 million cases of burn injury of moderate to a severe level that requires high-quality medical care are recorded every year in India. Similarly, according to another research study related to the burn prevalence in Saudi Arabia published by NIH in August 2021, it was found that the first-degree burn prevalence in Saudi Arabia was 12.8%, second-degree burn prevalence was 71.1%, and third-degree burn prevalence was 16.1%, and the most frequent causes, locations, and types of treatment were hot water injuries (36.1%), upper limbs (62.2%), and skin debridement, respectively. The other factors which may increase the global burden of burn injuries include forest fires, war, and accidents. The statistics mentioned above indicate that the occurrence of burns is high in various countries, which is expected to fuel the demand for wound measurement devices and contribute to segment growth in the coming years.

Furthermore, traumatic injuries are also rising, propelling the demand for wound measurement devices. For instance, John Hopkins University data updated in January 2023 indicated that over 30 million kids and teenagers play organized sports in the United States, among which more than 3.5 million have a traumatic injury. Additionally, the Journal of Orthopedic Research data published in December 2022 stated that during ten years from 2012 to 2021, there were 4,666,491 bicycle-related injuries logged in the National Electronic Injury Surveillance System in the United States. The statistics mentioned above indicate that traumatic injuries are on the rise, which will lead to an increasing number of surgical procedures expected to fuel the demand for wound measurement devices.

Additionally, with high accuracy, artificial intelligence (AI) can help doctors evaluate burn surfaces, identify burn depth, determine whether surgery or other treatments are necessary, direct fluid resuscitation, and forecast complications and prognosis. Therefore, the emergence of digital wound measurement is expected to fuel segment growth over the forecast period.

North America is Expected to Dominate the Market Over the Forecast Period

North America is expected to be the dominating region in the market studied, The high share is majorly attributed to the high adoption of digital healthcare in the United States and Canada along with the increasing burden of chronic wounds. In the region, the United States is expected to witness the largest share due to the highly developed healthcare system that continuously seeks development in terms of technology.

The growing prevalence of diabetes along with an increase in spending on healthcare management is anticipated to increase the market growth. For instance, according to the International Diabetes Federation Diabetes Atlas Tenth edition, in 2021, around 32.2 million people in the United States had diabetes, projected to grow to 36.3 million by 2045. The rising number of diabetic cases in the nation is expected to increase the number of diabetic ulcer cases and contribute to market growth in the United States.

Moreover, as per Mission Regional Medical Center's 2022 update, it was estimated that 6.7 million people were living with chronic wounds as of the year 2022, and that number is expected to grow by more than 2% for the next decade. Chronic wounds cost the US healthcare system more than USD 50 billion each year. In the United States, more than 29 million people (9.5% of the population) have diabetes, and nearly two million of those people are likely to develop a diabetic foot ulcer or another non-healing wound each year. Hence considering the increasing burden of wound-causing diseases such as diabetes and chronic wounds, the market is anticipated to witness growth in the United States.

Digital Wound Measurement Devices Industry Overview

The digital wound measurement devices market is moderately competitive. With the increasing adoption of digital healthcare in developing countries, companies operating in the healthcare IT business are focusing on the provision of wound measurement services. Some of the key companies in the market are MolecuLight Inc., Wound Matrix Inc, Kent Imaging Inc., Woundvision, and ARANZ Medical Limited, among others.

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