Fluid Milk Market Report and Forecast 2023-2028

According to the report, the global fluid milk market reached a value of 235 million tons in 2022. Aided by the changing dietary habits and rising health awareness, the market is projected to grow at a CAGR of 1.6% between 2023 and 2028, reaching a value of 259.03 million tons by 2028.

Fluid milk refers to pasteurised or ultra-pasteurised milk that is not concentrated, evaporated, or powdered. Fluid milk is a rich source of calcium, minerals, and vitamins which help in maintaining healthy bones, teeth, and muscles. The growth of the global fluid milk market can be attributed to various factors such as the increasing population, urbanisation, and changing dietary habits. Moreover, the rising health awareness and the benefits associated with milk consumption are also contributing to the market growth.

The growing demand for plant-based milk alternatives, such as almond, soy, and oat milk, is driven by the rising number of health-conscious consumers, lactose intolerance, and the increasing popularity of veganism. Market players are capitalising on this trend by launching innovative plant-based fluid milk products, which are expected to drive the growth of the global fluid milk market.

In response to the growing demand for functional and value-added food products, manufacturers are fortifying fluid milk with additional nutrients, such as vitamins and minerals, to enhance its health benefits. This trend is expected to positively influence the fluid milk market growth, as fortified fluid milk products cater to the nutritional needs of health-conscious consumers.

The market can be classified based on the distribution channel, which includes supermarkets and hypermarkets, convenience stores, specialty food stores, and online retail, among others. Supermarkets and hypermarkets are the most preferred distribution channel for fluid milk, followed by convenience stores. The growing trend of online grocery shopping is expected to further boost the global fluid milk market growth through the online distribution channel.

Moreover, the development of innovative packaging solutions is expected to positively impact the global fluid milk market. The use of eco-friendly and recyclable packaging materials, such as bioplastics and paper-based packaging, is gaining traction in the fluid milk market, driven by the growing awareness about the environmental impact of plastic waste. Additionally, the adoption of smart packaging technologies, such as time-temperature indicators (TTIs) and radio-frequency identification (RFID) tags, is enhancing the traceability and quality control of fluid milk, ensuring its freshness and safety.

Market Segmentation

The market can be divided based on type, packaging material, distribution channel, and region.

Market Breakup by Type

• Whole
• Reduced Fat
• Low Fat
• Fat Free
• Organic
• Others

Market Breakup by Packaging Material

• Paper
• Plastic
• Glass
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Retail
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global fluid milk companies. Some of the major key players explored in the report are as follows:

• Lactalis Group
• Nestlé S.A
• Fonterra Co-operative Group
• Saputo Inc
• Arla Foods amba
• Dairy Farmers of America
• Others

*The publisher always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.